shardendu kumar roll no. 60 (a)

8/7/2019 shardendu kumar roll no. 60 (A)

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COMPANY PROFILE

PROJECTSPARK MOTION pvt ltd

shardendu Kumar

SURYADATTA INSTITUTE OF MANAGEMENT AND MASS

COMMUNICATION

2010

MARKETING+ IB

DIVISION- A

ROLL NO- 60

2010


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INTRODUCTION

` The name of my company is Spark motion entertainment. This project is based on mymusic company which deals in cds & cassettes and also promotes music and video songsof movies and serials.

OBJECTIVE S;

` To gain familiarity with the presents status of the Music industry in India

` To study the needs of consumers and their procurements.

` Identify the various factors which need to be improved.` To study of overall profile of the company and their analysis.

METHODOLOGY :

` Collection of Secondary Data from different sources.

` Studying profile of different related companies in the same sector.

` Collecting important data from news papers, internet and magazine.

` Studying financial data from annual report of related companies.

DATA USED` Annual report of respective company.

` Study of balance sheet statement of a particular company.

` Stock analysis of related company.


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COMPANY PROFILE

INTODUCTION:

` Spark motion entertainment Pvt Ltd. The Group's principal activitiesare to manufacture and sell music cassettes, compact discs and MP3

discs and to produce TV serials and films. The Group operates underthree segments: Music, Films/ TV serials and Publication. The Musicsegment comprises of manufacturing and sale of music cassettes andcompact / digital discs, dealing with related music rights arid homevideo business. The Films /TV Serials segment comprises of productionand sale/telecast/broadcast of films/TV serials, pre recordedprogrammes and dealing in related rights. The Publication segment

comprises of printing / publications and distribution of magazines. It'sproducts include pre-recorded cassettes, audio compact discs, videocompact discs and digital versatile discs. The Group's plant is locatedat Greater Noida.


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COMPANY VISION:

` Our goal is to be the most successful national retailer of music andvideo and we have a clear strategy for the pursuit of this vision.Touching every life across the globe through high technology productsand services.

` Our unifying vision was to catapult India in to the forefront oftechnological innovation and excellence.

COMPANY MISSION

` We will drive growth through our excellence in mass manufacturing. We

will move up the value chain through rapid development of technology,products and services. We will leverage our relationships, distribution,cost leadership and can do attitude to become a global market leaderin every business.


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COMPANY PHILOSOPHY

` SPARK MOTION believes that Corporate Governance refers to the processes and structure by which the business andaffairs of the Company are directed and managed, in order to enhance long term shareholder value through enhancingcorporate performance and accountability, whilst taking into account the interests of all stakeholders. Good CorporateGovernance, therefore, embodies both enterprises

` (Performance) and accountability (conformance). The Corporate Governance philosophy of the Company is based on thefollowing principles: Satisfaction of the spirit of the law through ethical business conduct; Transparency and a high degreeof disclosure levels;

` Truthful communication about how the Company is run

internally;

` A simple and transparent corporate structure driven solely

by the business needs;

` Strict compliance with Clause 49 of the Listing Agreement

as amended from time to time;

` Establishment of an efficient corporate structure for the company.

OBJECTIVE OF THE COMPANY

` To promote music talent in the country.

` Provide proper platform for rural talent.

` Improve the support system s for young people who make music


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ORGANISATIONAL STRUCTURE

The company is of functional type organization where a notion ofmanager who bring specialized knowledge to bear on decision relatedto specific function as contrasted with the general purpose managerwho lack the specialized knowledge a skilled marketing manager and a

skilled production manager are likely to make better decision in theirrespective field than would a manager responsible for both the function

` Following are the key departments of company` Marketing` Sales

` Finance

` Production` Human resource

` Technical


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PRODUCT OF THE COMPANY

CDR/RW

` There are however, certain niche applications and professional segments, which continue towitness growth in the CDR space.

Meanwhile global CDR/RW supply continues to consolidate through some of the

capacities being converted to DVDR

and also on account of closure of inefficient capacitiesaround the world. This may help CDR/RW demand-supply balance

return to equilibrium, thereby providing some stimulus to arrest the decline in CDR/RWpricing in the medium term.

DVD/RW

` Shifting consumer preferences, increasing drive penetration and improving price-valueproposition of DVDR/RWmedia continues to lead the growth for the format. As per SMD global

shipments of DVDR

/RW

Formats rose 20% y/y in 2008 to 7.5 billion units from the precedingyear. SMD expects DVDR/RW shipments to touch almost nine billion units in 2008, representinga further 20% growth. The DVDR/RWmedia prices are expected to continue to follow themanufacturing cost curve, enabling reasonable margins for manufacturers. The DL format givesfurther opportunities in coming years, which although smaller in terms of absolute volumes, hasbeen showing good growth rates.


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MAJOR SUPPLIER

1. SAN INFOTEC PVT LTD

NEW DELHI.

2. TECH2 MANUFACTURER

HYDRABAD

3. SUNDARAM DISC SUPPLIER

KOLKATTA

4. DISC FORTUNE

KOLKATTA.

5. MEDIAHEAVEN

MUMBAI

6. MIRUS SOLUTION

BENGLURU


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PRODUCTION CAPACITY

` SPARK MOTION ENTERTAINMENT produce nearly

1 lakh cds & 50 thousand cassettes every month. Itsalso produces nearly 30 thousand blank cds per

month.


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QUALITY CONTROL` Quality Control` This term refers to those activities a company and its employees

undertake to ensure that organizational processes deliver high-qualityproducts or services.

` Terms of quality control

` Accept / Reject Criteria` This refers to the measurement and decision of whether or not the

quality and performance of a product or service is acceptable. Thesecriteria can be technical specifications (such as level of size tolerancesallowed in parts), contract terms and conditions, or performance of aprocess or service. Implied in the term is the idea that all processes,products, and actions should have an assigned level of acceptableperformance that one can measure. Consistent with the understandingthat criteria grow out of process capabilities, technicians shouldperiodically measure for acceptability to find out how well a process oritem is meeting specification.


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CUSTOMERS

` Our business is happily serving to the Indian

music industry.

` Providing data storage to stationeries.` Producers of Indian film industry.


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FUTURE PLANS

` Setting Up a Subsidiary in Cyprus

SME plans to set up a fully owned subsidiary in Cyprus for

its optical media and other businesses .This subsidiarywould be set up as a green-field venture or by acquiring anexisting unit. This would involve an initial investment .Thissubsidiary would aim at identifying worldwide R&Dopportunities in optical media and other technologies. It

would also help SME in embarking upon green-fieldprojects in India and other markets.


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shardendu kumar roll no. 60 (a)

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