shareholders' meeting · u19 girls: 2014 national challenge winners 7 (1) french football...

OL GROUPE

SHAREHOLDERS'

MEETING

15 DECEMBER 2014

FOOTBALL PERFORMANCE

| 3

(AS OF 30/06/14)

5th place

1/4 finalist, UEFA Europa League

Round of 16, Coupe de France

Finalist, Coupe de la Ligue

Number of titles since 2000/01 17 8 7 6 2 1 - 2

Number of European cup 1/4 finals since 2000/01 5 3 2 3 - - 1 1

TOP-NOTCH

PROFESSIONAL SQUADS

16th consecutive finish in the top 5 of the French Ligue 1

THE FRENCH CLUB WITH THE MOST TITLES

SINCE THE 2000/01 SEASON


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(AS OF 30/06/14)

CHAMPIONS 8th consecutive title

TOP-NOTCH

PROFESSIONAL SQUADS

8th consecutive qualification(4 finals and 2 European titles)

2014 Coupe de France winner(3rd consecutive double)

OL WOMEN'S TEAM IS EUROPE'S BENCHMARK:

NO. 1 ON THE UEFA INDEX


| 5FOOTBALL PERFORMANCE

Points

1 SPAIN 97.713

2 ENGLAND 84.748

3 GERMANY 81.641

4 ITALY 66.938

5 PORTUGAL 62.299

6 FRANCE 56.500

7 RUSSIA 46.998

UEFA RANKINGSAS OF 30/06/2014

(2009/10 to 2013/14)

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UEFA INDEX

OL IS TOP FRENCH CONTRIBUTOR

OLYMPIQUE

LYONNAIS 27% TOULOUSE 2%

PARIS

SAINT-GERMAIN22% RENNES 1%

OLYMPIQUE

DE MARSEILLE18%

SAINT

ETIENNE0.5%

BORDEAUX13% NICE 0.5%

LILLE 11% SOCHAUX 0.5%

MONTPELLIER 2% GUINGAMP 0.5%

AUXERRE 2%

CONTRIBUTION OF FRENCH CLUBS TO THE UEFA INDEX AS OF 30/06/2014 (2009/10 TO 2013/14)


|

U19 GIRLS: 2014 NATIONAL CHALLENGE WINNERS

7

(1) French Football Collective Bargaining Agreement Commission, June 2014, on proposal made by the National Technical Director

(2) Number of players trained for 3 or more years, between the ages of 15 and 21, at an academy club and now playing in one of the top 5 European Championships (England, France, Germany, Italy,

Spain)

Ranking of other French clubs: Rennes 4th, Bordeaux, Le Havre, Monaco, Montpellier, Sochaux and Toulouse tied for 12th.

Source: CIES Football Observatory for Sportingintelligence (study on 98 clubs / 2,532 players 01/10/13)

TRAINING ACADEMY in 2012/13 and 2013/142 EUROPEAN

No.TRAINING ACADEMY in 2013/14(1)1FRENCH

No.

OLRENNES MONACO

31(2) 44(2)

31(2)

BARCELONA REAL MADRIDOL

U17 BOYS: 2014 FRENCH CHAMPTIONSHIP WINNERS

TRAINING AND EDUCATION HAND-IN-HAND FOR SUSTAINABLE FOOTBALL

ACADEMY


(TIE)

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SHIN KIM – U19ZHANG XIU WEI – U20

CHINA SOUTH

KOREA

SWITZERLAND

NORWAY LUXEMBOURG

ACADEMY INTERNATIONAL PLAYERS IN THE OL ACADEMY HELP PROMOTE THE BRAND ABROAD


KILIAN PAGLIUCA – U19

ULRIK JENSSEN – U19 CHRISTOPHER MARTINS PEREIRA – A

FINANCIAL RESULTS

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2013/14 2012/13 CHANGE

Ticketing 13.0 12.3 +0.7 +6%

Sponsoring 19.0 21.0 -2.0 -10%

Media and marketing rights 56.2 51.5 +4.7 +9%

Brand-related revenue 16.2 16.6 -0.4 -2%

REVENUEEXCL. PLAYER TRADING 104.4 101.4 +3.0 +3%

Revenue from sale of player registrations 16.1 36.2 -20.1 -56%

TOTAL REVENUE 120.5 137.6 -17.1 -12%

10

REVENUE IN 2013/14

SLIGHT GROWTH IN REVENUE EXCLUDING PLAYER TRADING

DECLINE IN TOTAL REVENUE

(in € m)

FINANCIAL RESULTS

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SHARP DECLINE IN EBITDA

11

HIGHLIGHTS

INCOME STATEMENT THE "75% TAX" AND THE UNREALISED TRANSFER PLAN CUT INTO EARNINGS

CONSIDERABLE INCREASE IN TAXES

FINANCIAL RESULTS

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REDUCTION IN PERSONNEL COSTS*

SHARP DECLINE IN AMORTISATION

OF PLAYER REGISTRATIONS*

12

HIGHLIGHTS

INCOME STATEMENT FURTHER STEEP REDUCTION IN COSTS

€-17.3m

FINANCIAL RESULTS

|

2013/14 2012/13 CHANGE

REVENUE 120.5 137.6 -17.1

External purchases and exp. 32.4 29.1 +3.3 (1)

Taxes other than income taxes 9.6 3.5 +6.1

Personnel costs 74.8 82.4 -7.6

EBITDA -7.5 10.5 -18.0

Amortisation of player registrations 15.2 24.9 -9.7

Loss from ordinary activities -24.9 -16.5 -8.4

NET LOSS (GROUP SHARE) -26.4 -19.9 -6.5

13

CONSOLIDATED INCOME STATEMENTFY 2013/14

(1) includes +0.2 in L1 security and police costs and +0.7 of European fixture organisation costs

THE "75% TAX" ( 3.6M) AND THE UNREALISED TRANSFER PLAN CUT INTO EARNINGS

(in € m)

The "75% tax" ( 3.6m) and the unrealised transfer plan (> 20m) cut into earnings

FINANCIAL RESULTS

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HIGHLIGHTS

BALANCE SHEET BALANCE SHEET UNDERGOING CHANGE

INCREASE IN NEAR-EQUITY

AND OCEANEs

SHARP RISE IN TOTAL BALANCE SHEET

1ST FDM BOND ISSUE

FINANCIAL RESULTS

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SHARP REDUCTION IN NET PLAYER ASSETS

15

HIGHLIGHTS

BALANCE SHEET

CHANGE IN STADIUM ASSETS

MARKET VALUE OF PLAYERS

FINANCIAL RESULTS

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SUMMARY BALANCE SHEET

EQUITY & LIABILITIES 30/06/2014 30/06/2013

Equity (incl. non-controlling interests)

108.2 56.8

OCEANEs(incl. interest due in less than 1 year)

23.4 22.7

TOTAL EQUITY

+ OCEANEs131.6 79.5

New stadium bonds 48.4

TOTAL "PERMANENT" EQUITY 180.0 79.5

Deferred taxes and provisions 3.8 3.7

Other non-current liabilities 24.6 19.7

Financial debtof which drawdowns under operating line

of credit

9.75.0

31.122.0

Current liabilities 68.0 55.3

ASSETS 30/06/2014 30/06/2013

Player registrations 13.6 37.4

Other assetsof which new stadium

of which CNDS subsidy

167.1141.2

7.9

93.254.819.7

TOTAL NON-CURRENT ASSETS 180.7 130.6

Deferred taxes 12.4 10.8

Net player receivables 9.8 13.3

Pledged FDM cash 36.0

Current receivablesof which stadium financing costs

of which CNDS subsidy

44.010.38.0

21.80.00.0

Cash and cash equivalents 3.2 12.8

+86.4

-23.8

+51.4;

of which 78.1

OSRANE issue

-21.4

(in € m)

FINANCIAL RESULTS

SIGNIFICANT BALANCE SHEET INCREASE

IN COMPLIANCE

WITH BANK

COVENANTSas of 30/06/2014

|

37.4

62.4

7.0

13.6

30/06/2013

30/06/2012

30/06/2015 Current projection

30/06/201492.9

30/06/2011

121.5

30/06/2010

17

NET PLAYER ASSETSDECLINING SHARPLY

(in € m)

FINANCIAL RESULTS

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VALUATION OF

PLAYER ASSETS

(1) Transfermarkt value as of 31/06/12: 124.5m / as of 30/06/13: 111.5m / as of 30/06/14: 86.3m

30/06/2012

30/06/2013

BALANCE-SHEET VALUE

POTENTIAL CAPITAL GAINS

30/06/201437.4

82.6

13.6

78.8

"MARKET" VALUEbased on Transfermarkt (1)

and revised by OL principally to reflect young players from OL

Academy

120.0145.0TOTAL 92.4

(in € m)

FINANCIAL RESULTS

POTENTIAL CAPITAL GAINS: 78.8M AS OF 30/06/14

62.4

82.6

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VALUATION OF

PLAYER ASSETS

FINANCIAL RESULTS

30/06/2012 30/06/2013

ON PLAYERS ACQUIRED

ON PLAYERS TRAINED AT OL

30/06/2014

38.1(46%)

60.3(73%)

44.5(54%)

22.3(27%)

82.682.6TOTAL 78.8

60.3(73%)

22.3(27%)

69.1(88%)

9.7(12%)

CONTINUED RISE IN POTENTIAL CAPITAL GAINS ON PLAYERS TRAINED AT OL

(in € m)Nearly 90% of

total

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INTERNATIONAL CLASS PLAYERS, MOSTLY

TRAINED AT OL ACADEMYPROFESSIONAL SQUAD

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PLAYERS ON "A" TEAM

PLAYERS ON U21 TEAM

PLAYER ON U20 TEAM

PLAYERS ON U19 TEAM

OF WHOM WERE TRAINED AT OL

PRO CONTRACTS INTERNATIONALS

FINANCIAL RESULTS

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INTANGIBLE BRAND VALUES(NOT SHOWN ON BALANCE SHEET)

2014RANK

2013RANK

CLUB2014 BRAND

VALUE 2013 BRAND

VALUE

1 1 Bayern Munich 659 668

2 3 Real Madrid 565 482

3 2 Manchester United 543 650

4 4 Barcelona 457 444

5 8 Manchester City 375 257

6 6 Arsenal 371 319

7 5 Chelsea 369 325

8 7 Liverpool 345 280

9 10 Borussia Dortmund 240 202

10 24 PSG 238 66

25 21 OL 81 78

32 18 OM 67 86

36 NA Lille 62 NA

47 48 Bordeaux 41 41

Source: Brand Finance Football 50 of 04/06/2014

(in € m)

FINANCIAL RESULTS

http://fr.uefa.com/teamsandplayers/teams/club=50051/profile/index.html












OUTLOOK

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MAXIMISE POTENTIAL OF THE OL ACADEMY

23

STRATEGY & OUTLOOK

REFINANCE OCEANEs BEFORE 15 SEPTEMBER 2013

OUTLOOK

RETURN TO CHAMPIONS LEAGUE AS SOON AS POSSIBLE

STEP UP NEW STADIUM MARKETING

OLYMPIQUE LYONNAIS PARK

OLYMPIQUE LYONNAIS PARK | 25

TECHNICAL AND ADMINISTRATIVE PROGRESS

ORDER TO BEGIN CONSTRUCTION SIGNED WITH VINCI AND START OF CONSTRUCTION

NEW STADIUM FOUNDATION STONE LAID

UNILATERAL LAND SALE COMMITMENTS SIGNED(hotels, leisure & entertainment centre, medial centre and health spa)

UEFA DESIGNATION:

MATCHES

DESIGN/BUILD CONTRACT SIGNED WITH DALKIA (EDF subsidiary)

OLYMPIQUE LYONNAIS PARK |

SECONDARY TRADES, INTERIOR WORKS

MORE THAN

JOBS ON SITE

COMPANIES WORKING

ON SITEOF THE COMPANIES

ARE LOCAL

WORKSITE

SET-UP

STADIUM STRUCTURE: FOUNDATIONS AND ELEVATIONS

END OF STRUCTURAL WORK (NOVEMBER 2014):

OCTOBER 2014

AUGUST 2013

DECEMBER 2015

MAY 2014

JANUARY 2015

JULY 2015

ROOF AND FACADES

TECHNICAL INSTALLATIONS

AFTER 11 MONTHS, CONSTRUCTION IS ADVANCING

ACCORDING TO PLANCONSTRUCTION SCHEDULE

26


100% PRIVATE

STADIIUM

• ACCESS AND CARPARK MANAGEMENT

ANTICIPATED

• UNIQUE AUDIOVISUAL SERVICES

ON ALL DEVICES

(GIANT SCREENS, PHONES, TABLETS, ETC.)

STADIUM 2.0 100% CONNECTED AND 100% OPTIMISED

ULTRA-ATTRACTIVE STADIUM FOR BOTH

FANS AND BUSINESS CUSTOMERS

• B2C: CATERING, MERCHANDISING

• B2B: CONCIERGE, INNOVATIVE SERVICES

(ORDERING FROM SEAT

IN BOXES AND SUITES)

INNOVATIVE REVENUE FOUND NOWHERE ELSE IN

FRANCE

ORDERING FROM

YOUR SEAT

PERSONALISED

PROMOTIONS

TICKETING

ELECTRONIC TICKETING

SECURE ACCESS

REPLAYS / SLOW MOTION

GEOLOCALISATION

SOCIAL NETWORKS

STADIUM

2.0


STÉPHANE RICHARD, CHAIRMAN AND CEO OF ORANGE

(Extract from a 2 October 2014 speech)

"Take the example of a stadium. Connections are often spotty, because of the high number of spectators. In

Lyon, Orange is the new stadium's founding partner. We will install a revolutionary digital infrastructure.

Its 500 WiFi relay stations will allow for 25,000 simultaneous connections and will make the new stadium

a fully connected venue, a first in France.


NAMING

STADIUM / PARK

TRAINING GROUNDS

ACADEMY

TRADE SHOWS

FOUNDING AND TECHNOLOGICAL

PARTNERS

CONSTRUCTION PARTNERS

PRIVATE BOXES (105 PRIVATE BOXES)

100% PRIVATE

STADIUM

PARTNERS

SEGMENTED BY

INDUSTRY

NEW REVENUE TO ACCRUE WHOLLY TO THE GROUP

DISCUSSIONS

UNDERWAY

ALREADY SIGNED

ALREADY SOLD

OR RESERVED

ALREADY SIGNED


BACKLIT FAN WALL

FAN WALL WILL STRETCH

ALONG THE MAIN WALKWAY

(TARGET: 10-15,000)

PARTNERS WALL

ENGRAVE YOUR OR YOUR COMPANY'S NAME ON A

NAMEPLATE FOR POSTERITY

AN INNOVATIVE FAN WALL CONCEPT

100% PRIVATE

STADIUMUNIQUE AND INNOVATIVE

NEW PRODUCTS

OLYMPIQUE LYONNAIS PARK |

EQUITY 135

FDM CAPITAL INCREASE 115

CNDS SUBSIDY 20

VINCI / CDC

BOND ISSUE 112

VINCI GROUP 40m + CDC 11m 51

VINCI GROUP 40m + CDC 11m 51

CDC 10

SENIOR, MINI-PERM TYPE BANK

FINANCING 7 YEARS136.5

FINANCE LEASES

ON IT SYSTEMS 8

OPERATING REVENUE GUARANTEED BY OL GROUPE

DURING THE CONSTRUCTION PERIOD 13.5

TOTAL 405

31

IMPLEMENTATION

OF NEW STADIUM FINANCING PLAN

ADVANCING AS PLANNED

Carried out on 06/09/2013

8m received - 12m to be received as project advances

1st tranche carried out on 28/02/14

2nd tranche carried out on 01/09/14

To be carried out on 15/06/14

1st drawdown set for early 2015

1st lease payment at stadium delivery

Marketing underway

(Until 31 January 2016)

(in € m)

RESPONSIBILITY AND COMMUNITY OUTREACH

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ADMICAL PATRONAGE AWARD

March 2014

PHILIPPE SEGUIN TROPHY

June 2014

OLYMPIQUE LYONNAIS RECOGNISED FOR ITS COMMUNITY INVOLVEMENT

AWARDS RECEIVED DURING THE 2013/14 SEASON

33CSR

MARKETING EXPERTS REWARD OL'S DIGITAL STRATEGY

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"ACTIVATION SPORTIVE"

PRIZE

For the sociOL Room by Hyundai

BEST SPORTS SITE

OF 2014

Elected with more than 280,000

votes

SECOND PRIZE IN THE WORLD

OF SPORT

For social media and web strategy



AWARDS RECEIVED DURING THE 2014/15 SEASON

CORPORATE

|

NUMBER OF

SHARES

% SHARE

CAPITAL

% VOTING

RIGHTS

ICMI (1) 4,524,008 34.17 43.03

PATHÉ 3,954,683 29.87 29.75

BOARD MEMBERS (2) 708,035 5.35 4.61

GL EVENTS 313,652 2.37 2.98

ND INVESTISSEMENT 149,341 1.13 1.42

TREASURY SHARES 372,678 2.82 NA

FREE FLOAT 3,218,890 24.29 18.21

TOTAL 13,241,287 100% 100%

SHAREHOLDERS

OL HAS BEEN LISTED ON

EURONEXT PARIS

SINCE 09/02/2007

SEGMENT C

INDICES: CAC SMALL,

CAC MID & SMALL, CAC

ALL-TRADABLE, CAC

ALLSHARES, CAC

CONSUMER SERVICES

CAC TRAVEL & LEISURE

ISIN CODE:

FR0010428771

(1) As of 30 June 2014, Jean-Michel Aulas held 99.95% of ICMI, representing 99.96% of the voting rights.

(2) Board members other than ICMI and GL Events, mentioned above

AS OF 30/06/2014

37CORPORATE

|

SHARE PRICE FROM 02/01/14 TO 05/12/14 DOW JONES STOXX®FOOTBALL

OL Groupe share price Dow Jones Stoxx Football

STOCK MARKET TRENDS

38CORPORATE

2.13

2.50

65

70

75

80

85

90

0

0.5

1

1.5

2

2.5

3

3.5

Jan-14 Mar-14 May-14 Jul-14 Sep-14 Nov-14

|

EUROPEAN

PERFORMANCE CLUBS THAT OWN THEIR OWN STADIUM HAVE RECURRENT PERFORMANCE ON THE PITCH

39CORPORATE

UEFA RANKING

AS OF 30 JUNE 2014CLUB

OWNS ITS STADIUM

CHAMPIONS LEAGUE PARTICIPATION

2009/14 (5)

CHAMPIONS LEAGUE VICTORIES 2009/14 (5)

1 Real Madrid (CL) Yes 5/5 1

2 Barcelona (CL) Yes 5/5 1

3 BAYERN MUNICH (CL) Yes 5/5 1

4 Chelsea (CL) Yes 5/5 1

5 Benfica (CL) Yes 4/5

6 Manchester United (CL) Yes 5/5

7 Atlético Madrid (CL) Yes 2/5

8 Valencia (EL) Yes 3/5

9 Arsenal (CL) Yes 5/5

10 Porto (CL) Yes 4/5

11 AC MILAN (-) Underway 5/5

12 Olympique Lyonnais (EL) Underway 3/5

13 Inter Milan (-) Underway 3/5 1

14 Schalke 04 (CL) Yes 3/5

15 Borussia Dortmund Yes 3/5















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3rd place

TOP-NOTCH

PROFESSIONAL SQUADS

1st place

SPORTING RESULTS AS OF 9 DECEMBER 2014

CORPORATE

| 41

UEFA RANKINGS AS OF 30/06/2014 (2010/11 to 2014/15)

Points

1 SPAIN 88.856

2 ENGLAND 75.391

3 GERMANY 71.986

4 ITALY 60.510

5 PORTUGAL 58.382

6 FRANCE 48.583

7 RUSSIA 47.832

1 Real Madrid

2 Barcelona

3 Bayern Munich (CL)

4 Chelsea

5 Benfica

6 Atlético Madrid

7 Manchester United

8 Schalke 04

9 Arsenal

10 Porto

11 Valencia

12 Borussia Dortmund

13 Paris Saint-Germain

22 Olympique Lyonnais

32 Olympique de Marseille

57 Lille

78 Bordeaux

CORPORATE

COUNTRY RANKING

CLUB RANKING

















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Source: CIES Football Observatory 28/10/14

BARCELONA

EUROPEAN RANKING OF TRAINING ACADEMIES

(as of 28/10/14):4 IN EUROPETH

MANCHESTER

UNITED

REAL MADRID OLYMPIQUE

LYONNAIS

CORPORATE

No.1 No.2 No.3 No.4

| 43

VALUATION OF

PLAYER ASSETS

30/06/2014

TOTAL 86.3

(in € m)

03/12/2014

112.1

CORPORATE

CHANGE IN TRANSFERMARKT VALUE FOR OL

+30%

|

€33m

€113m (incl. OSRANEs)

(representing €80m in market value)

VALUATIONS BASED ON RECENT TRANSACTIONS

OL

€170m

AJAX

€250m

AS ROME

€231m

JUVENTUS

€387m

BORUSSIA

DORTMUND

€212m

BESIKTAS

€78m

PARKEN

SPORT

€1,201m

ARSENAL

€2,183m

MANCHESTER

UNITED

€1,320m( 110m for 8.33% - Allianz)

source: News Tank 11/02/14

BAYERN MUNICH

€467m( 350m for 75% - Eric Thohir)

source: Lemonde.fr 15/10/13

INTER MILAN

€631m( 61.2m for 9.7% - KKR)


HERTHA BERLIN

source: Exane 05/12/14

(in € m)

MARKET CAP

OF EUROPEAN CLUBS

BORUSSIA DORTMUND

€428m(Transaction date: 21/08/14)


(excl. OSRANEs)

44CORPORATE

| 45

ARIAL VIEW FROM A DRONE

CORPORATE

| 46

FOOTBALL PITCH SEEN FROM SOUTH STAND

CORPORATE

| 47

CONSTRUCTION CONTINUES ON THE STANDS

CORPORATE

| 48

WORK ON THE RESTAURANT FACADE

CORPORATE

| 49

STADIUM FRAME INSTALLATION - OFFICE AREA

CORPORATE

shareholders' meeting · u19 girls: 2014 national challenge winners 7 (1) french football...

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