sharepoint conference 4 - dow jones
TRANSCRIPT
How MS SharePoint Helped Employee Communications Do More with Less
Dow Jones: Michael Fry & Mary McCall
About Dow Jones
AgendaEmployee Communications
Challenges and opportunitiesAchieving our Goals
3Cs: Communication, Collaboration and Culture
Best PracticeEmployee Portal
Why a portal?History of our portalLessons LearnedShow and Tell
ROI: doing more with less
Problems, Issues We faced
Too much email, attachments, versionsToo much on c: driveLong sales cycleBuried information/knowledge (search)Centralized posting/content controlDispersed, global workforceMulti-cultures
Director Employee
Communications
Communications/Content Manager
Communications Specialist
InternDeveloper
PT Communication
s Specialist
PT Communications Coordinator
EMG Employee Communications - 2000
750 Employees
JV.net
First intranetHTML – 48 hour turn-around
Factiva Publisher
Eating our own Dog FoodContent Management Tool
2002 – Factiva Publisher & STS
SharePoint Team ServicesMultiple servers
2004 – SPS 2003
100% SharePointDevolved Content Management
Director Employee Communications
Communications/Content Manager
Communications Specialist
Intern
EMG Employee Communications - Today
2500+ Employees
Communications, Collaboration and Culture: the backbone of employee communications and its ultimate purpose of supporting the business and its organizational priorities. Our mission is to support the achievement of EMG’s goals by supporting the creation of an inclusive, global corporate culture that embraces open communication, collaboration and information sharing, that the employer brand resonates throughout the organization and that a framework is created for people to access information and knowledge they need to do their job.We will foster an environment that is free of regional bias, values cultural diversity and the exchange of knowledge.We will facilitate the sharing of information and knowledge across all functional and regional areas of the Company, establishing processes for listening, leading and involving employees.
EC: Mission Statement
Communications, Collaboration and Culture: the backbone of employee communications and its ultimate purpose of supporting the business and its organizational priorities.
EC: Mission Statement
Achieving our Goals: 3CsCommunicationCollaborationCulture
Communication
Knowledge and Information Management
Devolved Content ManagementBuilding the brandBusiness strategy and goalsPortal Server
Portal Server
How we use SharePoint as communication Tool
Demo
CollaborationGlobal, dispersed work teamsTools and solutions
Office Communicator (IM)Web conferencing (Live Meeting)
Professional attribute and valueTeam Sites
Team Sites
How we use SharePoint as a collaboration tool
Demo
Culture: how we communicate and collaborate
Develop a winning corporate cultureBuilding Sales Team awareness
Selling what they knowNews integrationCollaboration
Drive engagementMinimize time and distance through shared portal experience
Equal access and contribution globallyNo censorship
Culture: how we achieve our goals
Culture
Communications
Collaboration
Communications Strategy
Culture
Supporting and developing a global Culture with SharePoint
Demo
Why a Portal: 3Cs
3Cs: Communication, Collaboration, CultureGlobal, dispersed work forceBrand
ConsistencySales and marketing material
Messages (strategy and goals)Costs
Speed, efficiency Reduce application clutter
Real-time businessSpeed in communicationMarket response
Supporting the business
Employee Communications: Best Practice
Peer generated contentVideo, articles
PhotosFun and People
CommunityAchievements
Microsoft shopUniform platform (web conference, IM, portal, Office, browsers)
Devolved content management
Eliminates barriersIncrease rate and pace of publishingDrives collaboration and KM
Eliminate the need for attachmentsThe PipelineGlobal (access, contribution, etc)
Portal: Lessons Learned
Business holds: ownership, budget, requirementsExecutive SponsorAligned with business strategyDevolved Publishing/Content ManagementGlobal access and contributionNo censorship (editorial guidelines and eCode of Conduct)
Solve business problemsInvest in the right tools (Live Meeting)Low maintenanceAnticipate business needs
Podcasts/vlogBroadcast voice mailTextingMobile
SharePoint Top Tips
List Ideas
Meetings RSVP & flight itineraryFeedbackRequest formsProduct FAQsFantastic 40 site templates
Learning CalendarOffice InformationOpt-in/opt-out
Best Practices
Use SharePoint groupsSite directories to manage sitesMinimize administratorsAvoid folders, use list columnsActivate ‘force check out’Save Lists, Libraries & web parts as templatesContent Audits – collaboration/not archiveBest bets – Search audit
Increase ROI
Everything aligns with and supports business priorities and strategies:
Enables devolved content managementSolves business problemsDrives communication and collaborationSupports small travel budgetsDashboards
Transparency on metricsEmpowers usersDrives engagementReduces sales cycleBuilds Sales Team knowledge
ROI: Doing more with lessSite Administration
Small Employee Communications team – more productive – strategic – LESS Money
ScalableCosts slow to start, easy to scale up when needed – spend less now – LESS Money
Self serviceQuicker turn around, less resources – LESS MONEYBusiness StrategyExecutive supportLine of sight
Winning CultureGlobalCommon platform brings everyone together onlineLess travel – LESS MONEY
Future Plans
SharePoint 2010CRM integrationSearch (FAST)Peer generated newsSocial networking
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