sharepoint ensuring relevant content

8/12/2019 SharePoint Ensuring Relevant Content

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Ensuring Relevant Content


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1. How many users will the content impact?

2. How does the content support our culture?

3. Is it an improvement/correction to content that maintains its value?

4. How critical is the content to the organization?

5. How confidential or proprietary is the content?

6. How is the content related to achieving business goals?

7. Does the communication influence business processes? How ?

One of the greatest challenges to a

corporate intranet is too much

unnecessary, inaccurate, untimely

and disconnected content.

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Content Development Basics

User Behavior

Providing interactive web pages

Readability Basics

Using PDF Files

Body Text Basics

Tagging

Consistent look & feel

Content

Development3


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Content Development

User Behavior

Moving from attaching docs to providing interactive web pages

Readability Basics

Using PDF Files

Body Text Basics

Tagging

Consistent look & feel throughout ER

Content

Development

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Content Development

Users read only about 20% of the words on a web page

90% wont scroll to full length of page

Novice users dont hunt for clickable items, wont searchpatiently using navigation

Majority of users will scan rather than read page content

Eyes are drawn by visuals and movement

User Behavior

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User Behavior

Know Your Readers

Are they torn between many

different distractions?

How do they read?

Intentional Reader or Scanner?

Do they want to interact with you?

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1. How many users will the content impact?

2. How does the content support our culture?

3. Is it an improvement/correction to content that maintains its value?

4. How critical is the content to the organization?

5. How confidential or proprietary is the content?

6. How is the content related to achieving business goals?

7. Does the communication influence business processes? How ?

One of the greatest challenges to a

corporate intranet is too much

unnecessary, inaccurate, untimely

and disconnected content.

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Providing Interactive Web Pages

Providing Interactive Web

Pages

Moving from simply attaching docs to providing

interactive web pages

User experience needs to be more web page driven

If you do attach docs:

Should be forms, legal documents (in pdf format), etc

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Readability Basics

Avoid

ALL CAPSchanges word shape

Underliningcuts off bottom of words, indicates links

Long sentences/paragraphscreated fatigue and

abandonment

Jargonfrustrates, confuses readers

Long, uncommon wordsslows readers, reduces

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Readability Basics

Do:

Write for the user

Follow established style and

standards

Use visuals appropriately

Be strategic and proactive

When using numbers: Use digits, not letters

Use a combination for very large numbers

(17 billion)

Spell out numbers not representing specific

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Readability Basics

First 2-3 words count most

Use subject and verb - Active voice whenever possible

Few than ten words - No more than two lines

Specific and highly descriptive words

Applies to subtitles too

Great Headlines(titles)

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Easing User Fatigue

Bullets

Fragments rather than whole

sentences

First 2-3 words matter most

No more than 2 lines per bullet

Only one new idea per bullet

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Easing User Fatigue

Visuals Help

Photographs

Illustrations

Icons

Video

Eliminate / Reduce

use of animation

Why animation

is a no-no

When animation is used

on a view with content,

the users eye is

continuously distracted,

reducing readability

dramatically.

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Using Visuals

Do:

Use only visuals that contribute to comprehension

Eyes draw and guide attention

Use visuals sparingly and strategically

Use only approved images

Optimize for the web 15


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Using Visuals

Dont:

Use continuous animations

Use images that dont add value to the text

Misrepresent yourself or someone else in a visual

Use images that might conflict with policy or the

Code of Conduct

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Doing Great Video

Audio is most important

Keep it short: 2-3 minutes

Use one landing page for each video to:

Include related links, transcript of audio and a place to

rate/comment on the video

Incorporate call to action in video

Keep it simple

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Links

First 2-3 words count most

Distinctive, descriptive words

Use words that set an expectation

Never use click here in text

Avoid creating too many links in one block of text

General Rules

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Using PDF Files

Security of text or images is required

Content intended to be printed rather than usedon screen

Content requires interactivity, but wont be put

into web format

Use PDF Files when:

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PDF vs Web Part or Page

PDF Web Page, Web Part , CMS

Secure Easily repurposed

Better for printing Easily tailored

Some searching & linking Requires good security

Requires app launch Easy to tag

Too much scrolling Quicker to update

Harder to update Navigation aids use

Large file size Automated workflow

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Body Text Basics

Page templates

Text Styles

Headers

Text Size Spacing

Paste text only

Bullets

Body Text Basics

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Tagging

Business Keyword Search at the Page Level.

Keyword tags are keywords and phrases that your

customers are likely to use when they search for your

page.

A keyword phrase can be between 5 and 10 words.

Commas or spaces must separate words and

phrases.

Note It is important that you create meta tags that

are unique to each page of your site.

Keyword Tags

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Wrap Up


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Wrap Up

Thanks for attending!

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