sharepoint saturday toronto - understanding the value of enterprise social - july 2014

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Understanding the value that Enterprise Social can bring to your organization Ruven Gotz Avanade

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Understand the value of enterprise social and Yammer

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Page 1: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

Understanding the value that Enterprise Social can bring to

your organization

Ruven GotzAvanade

Page 3: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

DIRECTOR & REGIONAL LEAD

Ruven Gotz

[email protected] @ruveng spinsiders.com/ruveng

MVP (4th YEAR)

SPEAKERAUTHOR

Page 4: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

Why am I so excited about this topic?

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Collaboration has been great… but…

http://www.marine-bootcamp.com/index.php/boot-camp-details/boot-camp-training-events/obstacle-course

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SharePoint was supposed to make it better

And it did!- Check in/out- Version control- Search

Sorta…

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We work in a fragmented world

C:, X:

http://www.finedininglovers.com/blog/out-of-the-blue/plate-sculpture-food-art/

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It’s not always clear what direction to take

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http://tips.slaw.ca/wp-content/uploads/2013/09/change1-300x199.jpg

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What is enterprise social?And what is it not?

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Twitfacelink?

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Enterprise Social?No!

This is digital marketing using social tools

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Engage

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Get you to buy more…

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Recruiting & Prospecting

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So, what then is Enterprise Social?

Let me start with a story

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Two friends meet again after six months apart

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How has this changed with the advent of social networks?

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SharePoint: Community is everything

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Facebook supports the relationship

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Two friends meet again after six months

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What are the unique characteristics of this situation?

Page 24: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

Geographic Separation

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Maybe not that far apart?

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CommonCause

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Interested in each other & what’s happening

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How do these characteristics translate to the enterprise?

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Dispersed Team

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Common Cause

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Care about our team

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Give people a way to stay in the loop

How do we allow people who are not co-located the ability to remain connected?

Hint: It’s not just about technology

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Modes of communication

E-mail Lync/IMFace-to-face

Asynchronous Synchronous

Bro

ad

N

arr

ow

Webinar/ConfCall

SocialTechnology

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What is the supporting cultural shift that’s required?

Page 35: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

Working “out loud”

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Working Out Loud = Observable Work + Narrating Your Work

Essential ingredient: in order to help others

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Value: Shrink the separation

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Summary of Story 1

•Bring dispersed workers together virtually•Build the foundation for “continuing conversations”•Value: Remain engaged with your immediate and wider team•How:• Asynchronous, broadcast tools • By Working Out Loud

Page 39: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

Microsoft says “Work like a network”What does this mean?

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Traditional

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Compare with…

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Story 2: Accessing Knowledge

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You’ve got a problem…

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Collaborate with peers

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Come up with some great ideas…

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Deliver an awesome report

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It gets filed

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In a knowledge base

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So that it’s easily searchable

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Problem!

Collaborate

or Work Alone

KMSystem

This is hard work, and it’s hard to get people to do this

People aren’t good at searching and they don’t trust the search engines

SLOW

SLOW

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Here’s where social can help

Social

KMCollab

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Access peoples’ heads

Collaborate or Work

Alone

KMSystem

Has anyone ever worked with Product X in situation

Y?

@Sue did last year

@Bill was the tech lead on that

Here’s a link to the spec, call me if you have questions

Just what I need to solve this

Page 53: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

Summary of Story 2

•What’s in the KM system is not always easy to find•Not all the good stuff gets into the KM system•Social tools make this fast and easy to do

Value: Rapid access to the information I need from the people who know.

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Great stories are not enough

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What is Yammer?And what is it not?

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No!

Is Yammer = Facebook for the enterprise?

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No!Well, sorta?

Is Yammer = Facebook for the enterprise?

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Let’s look at why it’s NOT fb

ca.linkedin.com/in/alanlepoUsed with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research

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ca.linkedin.com/in/alanlepoUsed with permission from: Alan Lepofsky - VP & Principal Analyst, Constellation Research

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The Value of Planning & GovernanceHow can you get ready for Enterprise Social?

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If we build it, they will come…

• Don’t over-think this• Don’t over plan• Don’t put in too many rules • Don’t kill it before it starts

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Have we learned NOTHING, people?

• The SharePoint Wild-West was a mess.

• Let’s not do this all over again!

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Not to discount YOUR successYammer can grow virally on it’s own

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Don’t kill it, but plan and be ready!•What is your business purpose?•What are your use-cases for the application of social•What are your terms of service and governance rules?•Who is going to enforce the rules and set the tone?•How will you engage your leadership?Value: Achieve a business focused resulthttps://about.yammer.com/success/

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Yammer & SharePointBetter together

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You got chocolate on my peanut butter.No, you got peanut butter on my chocolate

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The value of SharePoint + Social?

Enterprise Social Facebook Social

Enterprise Social Enhanced Collaboration

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Going Social?A few thoughts on the process and getting to success

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How does one ‘go social’?

Plan

Deliver

Engage

Improve

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Key lessons learned

From Avanade’s POV on Social

Secure buy-in and commitment from an executive stakeholder and key leaders

Page 73: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

Key lessons learned

Co-ordinate business process changes on a long term basis – it’s not a technology drop-in, it’s a process change

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Key lessons learned

Spend time mapping value and embedding social into core processes

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Key lessons learned

Communicate, communicate, communicate

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Key lessons learned

Define success – social adoption is not a one-time activity and viral adoption cannot be assumed

Page 77: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

Key lessons learned

Develop a network of evangelists and community managers; engage long-term well beyond launch

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Key lessons learned

Involve users as early as possible

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Key lessons learned

Listen closely to naysayers and understand their concerns.

(Yammer’s “red dot/green dot/yellow dot”)

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Key lessons learned

Implement mobile support and access

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What’s coming next?A more complete and pervasive integration experience

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The integration of yammer into life

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Delve (Formerly “Project Oslo”)

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It understands who you are

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Changing the nature of collaboration

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Why am I so excited about this?

Enterprise Social provides real value to me, my company and my customers……and it’s getting better!

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Thank You!

Page 88: SharePoint Saturday Toronto - Understanding the value of enterprise social - July 2014

Ruven Gotz

AUTHOR

[email protected] @ruveng spinsiders.com/ruveng

MVP (4th YEAR)