sharethrough lean startup journey

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Sharethrough’s Lean Startup Journey

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Talk I gave at the Lean Startup Machine on 12.1.2012

TRANSCRIPT

Page 1: Sharethrough Lean Startup Journey

Sharethrough’s Lean Startup Journey

Page 2: Sharethrough Lean Startup Journey
Page 3: Sharethrough Lean Startup Journey

What is Sharethrough?

Page 4: Sharethrough Lean Startup Journey

What is Sharethrough?

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Page 5: Sharethrough Lean Startup Journey

What is Sharethrough?

Page 6: Sharethrough Lean Startup Journey

What is Sharethrough?

Page 7: Sharethrough Lean Startup Journey

What is Sharethrough?

Page 8: Sharethrough Lean Startup Journey

What is Sharethrough?

Page 9: Sharethrough Lean Startup Journey

2008 2009 2010 2011 2012

Re

ve

nu

eWhat is Sharethrough?

Page 10: Sharethrough Lean Startup Journey

2008 2009 2010 2011 2012

Re

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e

38 6

28

52

70

What is Sharethrough?

He

ad

co

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t

Page 11: Sharethrough Lean Startup Journey

Sharethrough’s Journey

Page 12: Sharethrough Lean Startup Journey

30 60 90 120 240 360

Sta

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p M

ile

sto

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s

Time in Days

Proof via MVP’s

* Dates and Milestones are Illustrative

Page 13: Sharethrough Lean Startup Journey

30 60 90 120 240 360

Sta

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p M

ile

sto

ne

s

Time in Days

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Page 14: Sharethrough Lean Startup Journey

30 60 90 120 240 360

Sta

rtu

p M

ile

sto

ne

s

Time in Days

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

Page 15: Sharethrough Lean Startup Journey

30 60 90 120 240 360

Sta

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p M

ile

sto

ne

s

Time in Days

Close first round of fundraising!

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

Page 16: Sharethrough Lean Startup Journey

30 60 90 120 240 360

Sta

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p M

ile

sto

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s

Time in Days

Close first round of fundraising!

So, now what??

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

Page 17: Sharethrough Lean Startup Journey

30 60 90 120 240 360

Sta

rtu

p M

ile

sto

ne

s

Time in Days

Close first round of fundraising!

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

TechCrunch Launch!

Page 18: Sharethrough Lean Startup Journey

30 60 90 120 240 360

Sta

rtu

p M

ile

sto

ne

s

Time in Days

Close first round of fundraising!

Proof via MVP’s

Quick n’ Dirty MVP’s

* Dates and Milestones are Illustrative

Quick n’ Dirty Customers

TechCrunch Launch!

Page 19: Sharethrough Lean Startup Journey

4 20 36 38 40

Sta

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Time in Months

Customer Discovery & Validation

* Dates and Milestones are Illustrative

Page 20: Sharethrough Lean Startup Journey

4 20 36 38 40

Sta

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p M

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sto

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s

Time in Months

Customer Discovery & Validation

* Dates and Milestones are Illustrative

You Ask For It,We’ll Build It

Page 21: Sharethrough Lean Startup Journey

4 20 36 38 40

Sta

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p M

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sto

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Time in Months

Customer Discovery & Validation

* Dates and Milestones are Illustrative

You Ask For It,We’ll Build It

Identify Archetypes

Page 22: Sharethrough Lean Startup Journey

4 20 36 38 40

Sta

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Time in Months

Hire VP of Sales

Customer Discovery & Validation

* Dates and Milestones are Illustrative

You Ask For It,We’ll Build It

Identify Archetypes

Page 23: Sharethrough Lean Startup Journey

4 20 36 38 40

Sta

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p M

ile

sto

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s

Time in Months

Hire VP of Sales

How Do We Build a Sales Org?

Customer Discovery & Validation

* Dates and Milestones are Illustrative

You Ask For It,We’ll Build It

Identify Archetypes

Page 24: Sharethrough Lean Startup Journey

40 48 52 59

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sto

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Time in Months

Focus on Product Market Fit

* Dates and Milestones are Illustrative

Page 25: Sharethrough Lean Startup Journey

40 48 52 59

Sta

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p M

ile

sto

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s

Time in Months

Focus on Product Market Fit

* Dates and Milestones are Illustrative

Repeatable Order& Delivery Mechanisms

Page 26: Sharethrough Lean Startup Journey

40 48 52 59

Sta

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p M

ile

sto

ne

s

Time in Months

Focus on Product Market Fit

* Dates and Milestones are Illustrative

Repeatable Order& Delivery Mechanisms

Uptime & ScalePrimary Concerns

Page 27: Sharethrough Lean Startup Journey

40 48 52 59

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Time in Months

Operationalize Product & Business

Focus on Product Market Fit

* Dates and Milestones are Illustrative

Repeatable Order& Delivery Mechanisms

Uptime & ScalePrimary Concerns

Page 28: Sharethrough Lean Startup Journey

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p M

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sto

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Time

Sharethrough’s JourneySo Far

Page 29: Sharethrough Lean Startup Journey

Sta

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p M

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sto

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Time

Proof via MVP’sCustomer

Discover & ValidationFocus on

Product Market Fit

* FYI - This is an over-simplification of Lean

Sharethrough’s JourneySo Far

Page 30: Sharethrough Lean Startup Journey

Lean Startup concepts help codify the activities you do and gives everyone you are working with a shared language.