ASUS

TAITRA - International Brand Forum - 2010

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ASUS Brand Story

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ASUS become WW#1 MB maker

ASUS become WW#1 graphic card maker

WW#3 Consumer NB

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Global Economic Crisis

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ASUS Brand Portfolio

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1st to adopt the most stringent EMI testing standard that is 30% stricter than the industry standard.1989

2004

2005

2007

2008

2009

1st 8-Phase Power Design1st to introduce Stack Cool Technology which uses 4 extra layers in the PCB to improve the system's thermals.

1st Stack Cool 2 PCB Design

Turbo Key: instantly boosts performance by up to 5%Stack Cool3+ and Stack COol3 Technologies effectively lower temperatures by up to 17%

Introduced Q-Shield; 1st to provide 4X better EMI/ESD protection

1st True 16-Phase Power DesignTurboV: an easy-to-use real-time O.C. utility capable of breaking the O.C. bottleneck and pushing O.C. performance to the limit.Introduced HE 95 Technology; the 1st to adopt 2oz Copper PCB in motherboards (P5E64WS EVO)

ASUS: Innovation LeaderASUS: Innovation Leader

Bring Tomorrow’s Technology Today

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Aerospace-level Thermal DesignCeraM!X Heat-sink Coating Tech.

Premium Ceramics material which is widely used in Commercial & military aircrafts and space shuttles because it retains dimensional stability through a range of high temperaturesand exhibit very high mechanical strength, and it also provides LARGER SURFACE for heat dissipation

Excellent heat conduction + thermal radiation

→ Best heat-dissipating even under poor air-flow environment

Micro-porous ceramic + Uneven surface

→ 50% larger surface to effectively drive heat away from components

Superb heat-resistance + Oxidation-resistance

→ Ultimate Reliability Uneven surface is just like tiny fins extended from heat sink, effectively

conduct heat to the air

CeraM!X surface has larger area to dissipate heat

No CeraM!No CeraM!XX

(even)(even)

With CeraM!XWith CeraM!X(uneven)(uneven)

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TPU (TurboV Processing Unit)

Confidential* Testing result may differ from the system components that used.

TPU (TurboV Processing Unit)

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We are responsible for the our world …We are responsible for the our world …

ASUS EPU: One small step for ASUS EPU: One small step for man, one giant leap for mankind!man, one giant leap for mankind!

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97% of ASUS MBs designed with EPU

System-level power conservatio

n

Performance mode

on demand

EPU (Energy Processing Unit)An active way of conserving power and the

environment

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EPU (Energy Processing Unit)

* Testing result may differ from the system components that used.

Auto reduce unnecessary power consumption

under different usage scenarios!

Heavy Loading

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Quality story :in the Space

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ASUS W1,2004ASUS W1,2004First carbon fiber notebook.First carbon fiber notebook.

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ASUS S6,2006ASUS S6,2006First notebook ever using genuine leather.First notebook ever using genuine leather.

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ASUS U6 Bamboo, 2008ASUS U6 Bamboo, 2008Sustainable materials.Sustainable materials.

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ASUS NX Series, ASUS NX Series, 20102010

A new perception.A new perception.

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More than 9 awards everyday !

GOLD

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Globalization in Service

US2 Service Centers

(additional 2500 FedEx points)

Support 37 languages

EU21 Service Centers

APAC54 Service Centers

APAC RC:35TW RC:12China RC:7

(+ASP/Disti=100)

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ASUS has 20 service centers all over Indonesia

Thank you !