Marketing ManagementMuhammad Fajar – Meridian.id

List of General Terms in Marketing

´Product´Value´Price

´Satisfaction´Market

Management

´ James A.F StonerManagement is process of planning, organizational, observation and guidance of effort all organizational member and usage of resource, other organizational to be reaching the target of organization which have been specified.

´ Harold KoontzManagement is an art of getting things done through and with the people in formally organized groups. It is an art of creating an environment in which people can perform and individuals and can co-operate towards attainment of group goals.

Marketing

´ AMA (American Marketing Association)Marketing is the activity, set of institutions, and processes for creating,communicating, delivering, and exchanging offerings that have value forcustomers, clients, partners, and society at large

´ Philip KotlerSatisfying needs and wants through an exchange process

´ Marjorie ClaymanMarketing is building your brand, convincing people that your brand(meaning your product/service/company) is the best and protecting therelationships you build with your customers.

Marketing Management

Marketing Management is the Art and Science of choosing target markets andgetting, keeping and growing customers through creating, delivering andcommunicating superior customer value (Philip Kotler)

Marketing Management is the planning, direction and control of theentireactivity of a firm of division of a firm (Philip William J. Shultz)

Elements of Marketing Management

´ Market oriented

´ Planning overall marketing activities

´ Consumer satisfaction

Marketing people are involved in Marketing 10 types of entities:´ goods,´ services,´ experiences,´ events,´ persons,

´ places,´ properties,´ organizations,´ information,´ ideas