IN COLLABoRATION WITH

‘ARPIT DAHRE, AYUSHIE SAO AND MAHIMA

KOHADE’

What is an Fashion Consultant?

• Fashion consultants are professionals who advises you about fashionable clothing and Accessories.

• Its more than dressing up a dummy

But SHAUKEEN Is more than this ..!!

• We believe fashion should be about discovering new dimensions....Exploring the depths finding how diverse we could be....And then expanding our limits

• AND THATS HOW WE DISCOVERD “SHAUKEEN”

• WE ARE NOT JUST FASHION CONSULTANTS.....

• WE BELIVE IN GIVING YOU THE TRUE EXPRIENCE OF HIGH END FASHION IN YOUR BUDGET

• WE PROVIDE YOU WITH FULL ROYAL TREATMENT IN MIDDLE CLASS PRICES

• WE BELIVE WHY RISTRICT “HAUTE COUTURE” TO FEW MAJOR CITIES OF INDIA

• LIKE COCO CHANNEL SAID “I AM FASHION”

Why Us?

New Innovative

Creative

Modern

Target Group

• Youth• 16-40 • Professional

and non professional

WHY US?????

• ITS ABOUT FEELING CHIC.....

• AN EXPRIENCE WHERE YOU GET PAMPERD LIKE A ROYALTY .....WITHOUT LOOSING YOUR TRUE SELF

• WE DONT FORCE OUR PERCEPTION....YOUR SATIFACTION MATTERS THE MOST

• HONESTLY......PROFESSIONAL SERVICE NEVER DID ANY BAD

• NO ONE EVER LOOKED AT SOMEONE AT FIRST AND SAID OH! LOOK HIS SOUL LOOKS IMPRESSIVE

THE INDUSTRY ANANLYSIS

• THE FASTEST GROWING INDUSTRY:FASHION

• FASHION CONSULTANCY AND PERSNOLIZED SHOPPING: LESS COMPETITION

• HUGE SCOPE OF EXPANSION• WITH MEDICORE PRICES HIGH % OF PROFIT

How people responded?

pathakha idea hai yar

59%

thoda new concept hai

23%

budget mai aayega na

10%

guarntee hai na???9%

* Survey done on 500 localites of raipur

• ATTRACTS SERVICE AS WELL A BUISNESS CLASS

• VERY STRONG PROBABILITY OF FUTURE EXPANSION

• DREAMY BUISNESS BUT YET REALISTIC GOALS

SERVICES..• Wardrobe analysis • Style analysis • Complete Fashion analysis• Personal shopping

HOW WE WORK....

GETTING STOCK FROM

WHOLE-SALER ,SETTING

UP STORE IN TERMS

OF TRENDS

MAKING STYLE

OUT OF FASHION TRENDS

MAKING OUR

CLIENT’S SATISFAC-

TION THE FIRST PRIROITY

(THE STLISH

SMILE ON THIER

SMILE)

Stock is accuired from a local wholsaler named babe collection

FACTORS OF SUCCESS

•No Competition

•Minimal Cost

•Uniqueness of Product

MAIN SOURCESOF PROFIT

PROFIT EARNED FROM SALES

47%

COMMISION FROM SHOPS

24%

PACKAGES AND MEMBERSHIPS

23%

MASS STYLING PROJECTS6%

WHERE WE BEGIN

RAIPUR (C.G)

WHY “RAIPUR”???

• NEWLY EMERGING• ONE OF THE FASTEST DEVELOPING CITIES OF

INDIA• BENIFIT OF NEW AGE MORDERNIZATION

• TRAGET MARKET ACHIVED

• PEOPLE ARE WELCOMING OF NEW CONCEPTS &INNOVATIONS

• DESIREABLE OF HAUTE COTURE• FASHION IS VERY SERIOUSLY ACCEPTED AND

FOLLOWED.• VERY DYANAMIC CITY SO RISK OF FALIURE IS

MINIMIZED

• FOR INTRODUCING A RELATIVELY NEW CONCEPT LIKE THIS ....LOCATION SHOULD BE

SUITABLE AND PEOPLE SHOULD BE INTRESTED

OUR LOCATIONVIP ESTATE

• THE NEW “IT” LOCATION

• TARGETED POPULATION IDENTIFEID

• POPULATION CONSISTS OF YOUNG AGE GROUP

OUR MARKETING

• “NEVER BE AFRAID TO GET CREATIVITY AND EXPERIMENT WITH YOUR MARKETING”

-MIKE VOPE• AT SHAUKEEN WE BELIVE IN NEW AGE

MARKETING• WE MADE A STARTEGY THAT INFULENCES

WE ARE GOING TO..

• WHAT LEAVES A “MAST THA YAR” EFFECT ON CONSUMERS??

• SOMETHING WHICH THEY CAN RELATE TO

• OUR STRATEGY INCLUDES:

THE A GAME OF “MARKETING”..

• THE FLASH MOB

• THE MOHLLA PUBLICITY

• SPECIAL INTRODUCTORY OFFERS

• ADVERTISMENT ON LOCAL BASIS

• WE BELIVE IN CONVINCING THEM WHO ARE CONSIDERD THE HARDEST TO CRACK

• OUR MORDERN AND NEW AGE MARKETING • WILL AIM AT MAKING PEOPLE PUT THIER

BELIVE IN US

• KEPING IN MIND THE COST OF PROMOTION• THESE IDEAS ARE QUITE FEASIBLE• ATTRACTIVE TRAITS• LASTING EFFECTS• KEEPING IN MIND FASHION ...IT IS

APPROPRIATE

• FASHION IS A FORM OF UGLINES SO INTOLREABLE WE NEED TO CHANGE IT EVERY 4 MONTHS.....

• MARKETING HAS TO BE DYNAMIC AND EVER EVOLVING NOT STAGNANT....MAKE THEM SAY...OH DAMN!!

We are registered under partnershipact of 1932

• The Indian Partnership Act, 1932 is an act enacted by the Parliament of India to regulate partnership firms in India. It received the assent of the Governor-General on 8 April 1932 and came into force on 1 October 1932. Before the enactment of this act, partnerships were governed by the provisions of the Indian Contract Act. The act is administered through the Ministry of Corporate Affairs. The act is not applicable to Limited Liability Partnerships, since they are governed by the Limited liability Partnership Act, 2008.

• THE term partner is defined under section 4 of "Indian partnership act 1932 as under "partnership is an agreement between two or more persons who have agreed to share profits and loses of the business carried on by all or anyone of them acting upon all

CAPITAL

OUR INVESTMENT PLANi. Own contribution• This business is starting in collabration with

three Partners each is coming with four lakhs

OUR FINANCE

• WE BELIEVE IN INVESTING HEARTLY......

• AS INVESTMENT IS THE FIRST PROCESS OF IMPLEMENTATION OF PLAN

• AS AN AGE OLD SAYING STATES. “JO DIKHTA HAI .....WO BIKTA HAI”

PROJECT START UP COSTPROJECT START UP COST

STORE DESIGINING 40,0000

MARKETING BUDGET 20,0000

FF&E (FURNITURE , FIXTURE AND EQUIPMENTS)

20,0000

STOCK 20,0000

CASH IN HAND 20,0000

TOTAL START UP COST 1200000(INR)

USES OF FUNDS

40%

20%

20%

20%

Store Designing

Marketing budget

FF&E

Stock

Legal Partnership in RaipurParticular Calculation AmountGetting DIN 100 200Getting DSC 500 500Getting Name Approved 1,000 1,000Stamp Paper for POP 50 50Company Registrstion1-) Filling of form no.1 2002-) MOM 4,000AOA 200Form 18 200Form 32 200TOTAL 4,800Stamp Duty Charge For MOM , AOA and form 1 520TOTAL COST OF COMPANY REGISTRATION (INR) 7,070

SALE FORECASTE

PROFITE AND LOSS (YEARLY)

YEAR 1 2 3

SALE 50,0000 750,000 10,00,000

OPERTING COST 26,0000 325,000 370000

NET PROFIT(INR) 24,0000 APPROX. 425,000 APPROX. 630000 APPROX.

SALE FORECAST

YEAR 1 YEAR 2 YEAR 30

200000

400000

600000

800000

1000000

1200000

SALE

OPERTATING COST

NET PROFIT

Legal work

• For any kind of legal work like tax, policies , insurance etc we appoint an CA .

FUTURE POSSIBILITIES AND ASSUMPTIONS

• Expanding “SHAUKEEN” to national level

• Intrdroducing it as a chain

• Online retailing

• Providing a platform for emerging designers

• Organizing customized fashion events

NOW WHAT DO YOU

THINK ABOUT “ SHAUKEEN ” ????& DO YOU WANT TO

BE A SHAUKEEN

Thank you!