Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 1

SHEAR MADNESS

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Involved with NHS, choir, freshman

mentoring and Special Olympics at BVNW

12/2/11 Allison Porterfield 2

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2

The Client

312/2/11 Allison Porterfield 3

• Shear Madness:– A company

dedicated to making haircuts unique, fun and special for kids.

– First haircut through first date

• Free Haircut Friday

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2

Overview

• Details about the client’s requests– Objective: To increase customer base

through social networking.– Target Audience: Parents of young children.– Message: Giving haircuts a fun

environment that kids will enjoy.– Strategy: Continue with Free Haircut Friday,

show Shear Madness’s personality through social networking and redo their current strategy for Twitter

412/2/11 Allison Porterfield 4

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2

Deliverables

512/2/11 Allison Porterfield 5

What they were using…

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2

Competitors

12/2/11 Allison Porterfield 6

http://www.greatclips.com/

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2

Competitors

712/2/11 Allison Porterfield 7

http://www.sugarspicekids.com/

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2 812/2/11 Allison Porterfield 8

Comparison

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2 9

How Shear Madness is Different

12/2/11 Allison Porterfield

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 10

FREE HAIRCUT FRIDAY

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 11

Free Haircut Friday

Aubrey Illig Allison Porterfield

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2 1210/26/11 Allison Porterfield 12

Circles and drop shadows creates depth

Dots branding

FREE is dominant, catches the eye

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 13

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2

Competitor Research

10/26/11 Allison Porterfield 14

http://www.greatclips.com/

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 15

Mailchimp

Aubrey Illig Allison Porterfield

Texture pulls eye in towards picture

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2 16

Shear Madness Social Networking

Shear Madness Twitter

Shear Madness Facebook

10/26/11 Allison Porterfield 16

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 17

Transition to font easier to read for text

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 18

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 19

Texture

Movement

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2

Comparison

12/2/11 Allison Porterfield 18*

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 21

NEWSLETTER

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 22

Child-like

drawings

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 23

Dots branding

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 24

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 212/2/11 Allison Porterfield 25

TWITTER BACKGROUND

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 26

Photos show exactly what they do

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 204/12/2023 CAPS Student: xxxxxx xxxxx 27

Bright and happy background reflects Shear Madness personality

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2 28

Client Pitch

• Facebook traffic has increased exponentially

• As you can see, their responses were much lower in August compared to the amount I am getting with my posts.

• If I continue with this trend in all aspects, Shear Madness will achieve their objectives.

12/2/11 Allison Porterfield

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2 29

Client Pitch

12/2/11 Allison Porterfield

Introductions

• Allison Porterfield– Senior at Blue Valley Northwest – Project lead– Graphic design major– Interests– Extracurricular Activities

9/29/11 Allison Porterfield 2 30

Client Pitch

12/2/11 Allison Porterfield