sheila scarborough: telling your festival story with social media for so met
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Tell Your Story:Social Media for Festivals and EventsSheila ScarboroughTourism Currents
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It's (more than) OK if
your event is a little
obscure.
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The Little Guy Wins
Online!
Photo courtesy snappybex at Flickr CC
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Listen
3 Events, 3 Stories
Western MN Steam Threshers Reunion (WMSTR)
Brady, TX Goat BBQ Cook-Off
Kansas State Fair
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40 HP Avery at WMSTR courtesy Tim Lund
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“The younger crowd is online. They don't
sit on tractors to swap stories.”
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Forum>Historical Demonstrations>
Historical Displays and Demonstrations>
Prony Brake>
Jane's New Brake aka Blue Brake Two
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Woo-hoo - video!
WMSTR Spark Shows
www.youtube.com/user/WMSTRMedia
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WMSTR Takeaway....
No matter how niche your festival or event, your
“tribe” is out there online
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Got Your Goat in Brady, TX
Photo courtesy Goat BBQ cook-off on Facebook
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“I get hungry just looking at
this [Facebook] page.”
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Photo courtesy Goat BBQ Cook-off
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Brady Goat BBQ Cook-Off Takeaways....
Pick one thing and do it really well.
Your locals are your online champions.
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Kansas State Fair
Leading From the
Top
Photo courtesy Kansas State Fair
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Photo courtesy KS State Fair
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“He provides a top-down level of excitement and understanding [about
social media.]”
About Denny Stoecklein, Fair Manager
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“Leverage social media. Crowdsource....What new initiatives do your audiences want to see?
What current initiatives do they feel are outdated or need to be rethought?”
Photo courtesy KS State Fair
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“….our team has used social media as a way to get feedback and engage the public on
everything from foods to entertainment to non-fair activities.”
Photo courtesy KS State Fair
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“Social media....also gives your audiences an outlet for input and insights you might not be
aware of.”
Photo courtesy KS State Fair
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Kansas State Fair Takeaway....
The boss needs to “get it.” It's even better when the
boss DOES it.
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Enola the welder (Wisconsin Historical
Society Flickr CC)
We are all making it up as we go!
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Thanks very much!
Sheila Scarborough @SheilaS Tourism Currents @TourismCurrents