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section one

DIGITAL & SOCIAL MEDIA

STRATEGY

Digital & Social Media Strategysect

ion

one

web designFort Worth Opera�z Social Media Branding

Aunt Lynda’s Ice Cream Shoppe�z Website Design

digital StrategyFort Worth Opera�z 2012 Festival Social Media Strategy�z 2012 Festival Social Media Schedule�z Blog Postings�z Social Media Event Strategy

Project Memo

Project(Title:(Social'Media'Strategy( (Date:((Spring'Festival'2012'Department:(Marketing' '

'!

Situation(Analysis:(Fort!Worth!Opera!is!an!opera!company!dedicated!to!forward!thinking!in!every!aspect!of!its!endeavors!from!the!

operas!produced!to!the!channels!of!marketing.!With!its!annual!spring!festival,!all!performances!are!condensed!into!

a!one<month!period.!The!audience!demographic!is!men!and!women!ages!45!and!older,!but!Fort!Worth!Opera!is!

quickly!expanding!this!age!bracket!to!be!younger!and!younger.!Fort!Worth!Opera!already!has!an!established!

presence!and!voice!on!social!media,!with!an!average!online!demographic!of!ages!25!to!34.!The!philosophy!at!Fort!

Worth!Opera!is!to!produce!engaging!content!so!audiences!will!fall!in!love!with!opera!and,!in!turn,!Fort!Worth!

Opera.!This!philosophy!is!carried!out!through!educational!and!social!events!and!through!online!content!such!as!the!

website,!blog,!and!social!media.!

!

Objectives:(Fort!Worth!Opera’s!social!media!strategy!for!the!2012!Festival!is!to!provide!interesting!information!and!“fun!facts”!

to!encourage!online!interaction!with!the!brand.!The!goal!is!not!to!push!ticket!sales!but!to!show!the!fun<loving!

attitude!and!company!culture!of!Fort!Worth!Opera.!These!fun!facts!will!help!fans!and!followers!understand!more!

about!the!opera.!With!more!behind<the<scenes!knowledge,!ticket!holders!will!have!more!connection!to!the!

production!when!they!see!the!Festival!and!non<ticket!holders!will!have!more!of!a!yearning!to!get!tickets!to!see!the!

Festival.!This!engagement!will!also!be!beneficial!for!those!just!looking!into!Fort!Worth!Opera!for!the!first!time.!!

!

Audience:(Fort!Worth!Opera’s!Festival!audience!demographic!is!generally!men!and!women!ages!45!and!above.!Its!current!

demographic!on!Facebook!and!Twitter!are!men!and!women!ages!25!to!34!(Sprout!Social).!The!posts!are!focused!

toward!current!followers!and!fans,!but!also!should!show!off!the!company!to!any!new!visitor.!Fort!Worth!Opera!is!

welcoming!to!all!audiences!and!hopes!they!will!engage!in!the!universal!language!of!music.!!

!

Strategy:(The!posts!will!include!educational!information!about!the!cast,!crew,!designers,!composers,!and!operas.!The!tone!of!

these!posts!should!be!light<hearted!and!include!questions!and!sentences!to!encourage!interaction.!Using!Facebook!

and!Twitter!will!help!include!a!younger,!forward<thinking!audience.!Social!media!is!a!personal!way!to!show!behind!

the!scenes!information.!Fort!Worth!Opera!is!always!looking!to!find!more!ways!to!get!people!to!know!about!the!

opera,!and!these!straight<to<your<screen!options!are!a!great!channel!to!do!so.!

!

Tactics:(Festival!Fun!Facts!and!Composer!Challenge:!There!will!be!two!posts!each!week!–!one!Festival!Fun!Fact!and!one!

Composer!Challenge!question.!The!Festival!Fun!Facts!should!include!facts!about!the!shows!and!their!casts!and!

crews.!They!will!include!pictures!and!polls.!The!posts!should!include!sentences!that!encourage!sharing,!liking,!or!

commenting.!Composer!Challenge!questions!are!for!followers!and!fans!to!learn!more!about!the!composers.!Fans!

and!followers!who!answer!the!questions!correctly!will!be!mailed!a!piece!of!Fort!Worth!Opera!swag.!Winners!are!

[email protected]!to!receive!the!swag.!

!

General!writing:!The!social!media!schedule!will!include!posts!that!will!be!rewritten!for!each!platform!–!Facebook!and!Twitter.!Facebook!posts!will!be!longer!to!include!pictures!and!links,!and!Twitter!posts!will!be!condensed!using!shorthand!abbreviations!common!to!online!channels.!There!is!an!attached!schedule!for!examples.!There!are!four!shows!in!the!Festival,!so!no!show!should!be!mentioned!twice!in!the!same!week.!(i.e.!There!should!not!be!a!Festival!Fun!Fact!on!Tosca!and!a!Composer!Challenge!Question!on!Puccini.)!When!writing!about!the!operas,!use!all!capital!letters!to!indicate!the!title!of!a!show!since!italics!are!not!available!on!Facebook!and!Twitter.!The!Festival!hashtag!for!Twitter!is!#FWOFest12!and!should!be!used!in!almost!all!twitter!posts,!especially!Festival!Fun!Facts.!!Timing:(Since!all!Fort!Worth!Opera!productions!take!place!in!a!four<week!period!from!May!to!June,!social!media!posts!will!need!to!begin!mid<March!and!continue!twice!a!week!through!the!end!of!the!Festival.!The!posts!will!go!live!at!the!discretion!of!Holland!Sanders,!Marketing!Communications!Manager.!Note:!These!Festival!Fun!Facts!and!Composer!Challenges!will!not!be!the!only!posts!on!social!media!during!this!time!frame.!These!are!pre<written!facts!gathered!about!each!show,!performer,!and!composer.!If!any!relevant!article!about!the!brand!or!the!Festival!comes!to!attention,!spontaneous!posts!will!need!to!be!written!to!stay!on!top!of!current!events.!Additionally,!posts!and!updates!will!need!to!be!written!as!the!additional!educational!and!social!Fort!Worth!Opera!events!occur.!!!Budget:(The!cost!to!maintain!the!Fort!Worth!Opera!website!and!the!cost!of!staff!time!to!update!social!media!will!be!the!only!budget!costs.!With!a!pre<written!schedule!it!will!only!take!a!few!minutes!to!update!each!channel.!However,!a!staff!member!will!constantly!need!to!be!watching!each!channel!for!answers!to!challenges!and!to!continue!with!conversations.!This!will!be!beneficial!for!reference!links!and!for!those!looking!for!more!information!about!the!brand.!!Evaluation:(A!count!will!be!kept!of!all!Facebook!engagement!(likes,!shares,!comments)!and!Twitter!engagement!(retweets,!mentions,!favorites)!of!the!scheduled!posts.!New!followers!and!fans!will!be!recorded!weekly!along!with!Sprout!Social!engagement!and!influence!numbers.!These!numbers!will!be!analyzed!in!graphs!and!compared!against!when!posts!were!uploaded.!The!information!will!be!reevaluated!for!future!Festival!social!media!plans.!

Project(Memo(

(Project(Title:((2012!Festival!Social!Media!Schedule!! ! ! !!!!!!!!!!!!Date:((1/24/2012!!

Department:(((Marketing! !

!(Date! Topic! Message!

FB:!Did!you!know!one!of!our!stars!in!THE!MARRIAGE!OF!FIGARO!likes!to!show!up!to!rehearsal!on!two!wheels?!Wallis!Giunta!says!her!two!favorite!past!times!are!singing!and!cycling…!and!usually!at!the!same!time!!What!other!opera!fans!like!cycling!to!work?!What’s!the!farthest!you’ve!gone!on!two!wheels?!http://dandyhorsemagazine.com/blog/2011/10/31/heels<on<wheels<wallis<giunta/!

1/27/2012! Festival!Fun!Fact:!Wallis!Giunta!

Twitter:!THE!MARRIAGE!OF!FIGARO’S!Wallis!Giunta!likes!to!cycle!and!sing…!and!usually!at!the!same!time!!RT!if!you!find!yourself!singing!while!#cycling.!!!FB:!Puccini’s!TOSCA!has!been!on!stage!since!1900,!and!for!over!100+!years!audiences!have!continued!to!fill!houses!to!see!this!masterpiece.!Why!you!might!ask?!Is!it!themes!of!love,!greed,!jealously!or!political!abuse!that!continue!to!move!generation!after!generation?!Many!people!even!see!this!classical!year!after!year!!!What!show!can’t!you!get!enough!of?!The!one!you!have!to!see!again!and!again.!Comment!here!and!tell!us!the!title!and!how!many!times!you!have!seen!your!favorite!show!!!http://www.dailyrecord.com/article/20120123/NJENT01/301230014/Tale<of<Tosca<continues<to<ring<true!

1/30/2012! Puccini’s!Tosca!and!Political!Unrest!

Twitter:!Interesting!article!on!Puccini's!#TOSCA!and!why!it!has!been!relevent!for!100+!years!!http://dailyre.co/wPfTub!#opera!#FWOFEST12!FB:!The!opera!goes!to!the!movies!!Which!of!this!season’s!opera!overtures!is!the!musical!lock!to!get!into!the!candy!room!of!Willy!Wonka!and!the!Chocolate!Factory?!!PS.!Get!your!Fort!Worth!Opera!Golden!Ticket!packet!by!subscribing!to!the!festival!!!Answer:!THE!MARRIAGE!OF!FIGARO!http://www.imdb.com/title/tt0067992/trivia?tab=tr&item=tr0732325!

2/6/2012! Festival!Fun!Facts!

Twitter:!The!opera!goes!to!the!movies!!Which!of!this!season’s!opera!overtures!is!the!musical!lock!to!get!into!the!candy!room!of!Willy!Wonka!and!the!Chocolate!Factory?!Answer:!THE!MARRIAGE!OF!FIGARO!http://www.imdb.com/title/tt0067992/trivia?tab=tr&item=tr0732325!

3/29/2012!Newsletter!

Festival!Fun!Facts:!Lysistrata!

FB:!Liberal!Ladies!are!taking!notes!from!Aristophanes!!That’s!right…!Liberal!Ladies!Who!Lunch!are!actually!demonstrating!a!real!live!LYSISTRATA!movement.!No!love!until!they!get!what!they!want.!!!http://www.huffingtonpost.com/2012/03/13/sex<strike<contraception<_n_1342266.html?ncid=edlinkusaolp00000009!!(Watch!the!video!for!a!good!laugh.)!We!love!how!our!Festival’s!stories!are!seeing!some!

current<event!action!!Is!there!anything!you!would!give!up!love!for?!!!

Twitter:!Liberal!Ladies!Who!Lunch!are!demonstrating!a!real!live!LYSISTRATA!movement.!Is!there!anything!you!would!give!up!love!for??!#FWOFest12!http://www.huffingtonpost.com/2012/03/13/sex<strike<contraception<_n_1342266.html?ncid=edlinkusaolp00000009!!FB:!Puccini,!composer!of!this!Festival's!TOSCA,!is!more!formally!known!as!Giacomo!Antonio!Domenico!Michele!Secondo!Maria!Puccini.!!!Man,!that’s!a!mouthful!!What’s!the!craziest!musician!name!you’ve!ever!heard?!(must!be!the!real!deal)!Responses!will!be!entered!to!win!a!piece!of!FWOpera!swag!!!*Share!this!post!and!pose!the!question!to!your!friends!to!double!your!chances!to!win!!!

3/28/2012! Composer!Challenge:!Puccini!

Twitter:!One!festival!composer!has!22!syllables!in!his!full!name.!Can!you!guess!which!one?!The!first!responder!will!get!_______!!FB:!After!the!second!performance!of!THE!MARRIAGE!OF!FIGARO!in!1786!the!Roman!emperor!had!to!place!a!ban!on!encores!for!future!performances!to!keep!the!operas!from!lasting!all!night.!We!give!an!encore!to!Mozart!today!for!the!anniversary!of!THE!MARRIAGE!OF!FIGARO!premiere!!Like!this!post!if!you’ve!seen!the!show!in!the!past!226!years.!Extra!points!if!you’ve!seen!it!in!Vienna!!http://www.history.com/this<day<in<history/mozarts<le<nozze<di<figaro<premieres<in<vienna!

5/1/2012! Festival!Fun!Facts:!FIGARO!

Twitter:!226!years!ago!THE!MARRIAGE!OF!FIGARO!premiered!in!Vienna.!RT!if!you’ve!seen!the!show!in!the!past!226!years!!http://www.history.com/this<day<in<history/mozarts<le<nozze<di<figaro<premieres<in<vienna!FB:!Jake!Heggie,!composer!of!THREE!DECEMBERS,!started!out!working!for!the!San!Francisco!Opera,!but!not!as!a!composer.!He!went!behind!the!scenes!interviewing!every!cast!and!crew!member!to!understand!the!inner!workings!of!opera!productions.!This!is!when!he!started!composing.!Which!mystery!department!was!Heggie!working!for!when!musical!inspiration!hit?!(HINT:!Search!#HeggieatModern!on!Twitter!for!clues!)!

! Composer!Challenge:!Heggie!

Twitter:!Which!opera!company!&!dept!was!Jake!Heggie,!composer!of!THREE!DECEMBERS,!working!for!when!he!began!composing?!(Hint:!#HeggieAtModern)!FB:!We!like!our!directors!to!be!triple!threats.!Candace!Evans,!director!of!THREE!DECEMBERS,!is!a!trained!opera!singer,!danced!with!the!Wisconsin!Ballet!Company,!and!toured!as!an!actor.!Talk!about!talent!!Any!other!triple!threats!out!there?!Name!your!“triple!threat”!talents!!

! Festival!Fun!Facts:!THREE!DECEMBERS!

Twitter:!Candace!Evans,!director!of!3!DECEMBERS,!is!a!triple!threat!<!singer,!actress!&!ballerina.!See!her!direct!at!#FWOFest12!!FB:!Who!told!Mozart!THE!MARRIAGE!OF!FIGARO!was!“Far!too!noisy,!my!dear!Mozart.!Too!many!notes,”!on!the!night!of!its!premier!in!1786?!Answer:!The!Archduke!Franz!Ferdinand!of!Austria!

! Composer!Challenge:!Mozart!

Twitter:!Who!told!Mozart!THE!MARRIAGE!OF!FIGARO!was!“Far!too!noisy,!my!dear!Mozart.!Too!many!notes,”!on!the!night!of!its!premier!in!1786?!!Answer:!The!Archduke!Franz!Ferdinand!of!Austria!

! Festival!Fun!Facts:!TOSCA!

FB:!We’re!breaking!records!this!Festival!!This!year’s!TOSCA!performance!has!the!largest!sets,!largest!chorus,!largest!children’s!chorus!and!largest!orchestra!we’ve!ever!packed!into!Bass!Hall.!But!never!fear!–!we!saved!a!seat!for!you!!And!don’t!worry!–!we’ll!crank!the!A/C!

too.!Twitter:!#FWOFest12’s!TOSCA!performance!has!the!largest!sets,!chorus!&!orchestra!we’ve!ever!packed!into!@BassHall!!No!worries.!We!saved!you!a!seat.!FB:!Composer!Mark!Adamo!started!his!career!by!writing!an!AIDS!memorial!piece!for!voice!and!orchestra.!We’re!so!grateful!for!that!contribution!to!the!music!world!and!for!his!opera!LYSISTRATA,!locally!premiering!during!the!2012!Festival.!Name!that!original!memorial!piece!to!be!today’s!composer!challenge!winner!!Answer:!Late%Victorians!

! Composer!Challenge:!Adamo!

Twitter:!Composer!Mark!Adamo!started!his!career!by!writing!an!AIDS!memorial!piece!for!voice!&!orchestra.!Name!that!piece!to!be!today’s!winner!!#FWOFest12!Many!adaptations!of!Aristophanes’!play!LYSISTRATA!have!sprung!up!over!the!years!including!musicals,!TV!shows,!comic!strips,!songs!and!even!peace!protest!projects.!!A!recent!off<Broadway!show!called!“Lysistrata!Jones”!follows!modern!day!cheerleaders!refusing!to!love!their!basketball!boyfriends!until!they!win!a!game.!Don’t!worry!Dallas!Mavs,!we!will!love!you!no!matter!what!!

! Festival!Fun!Facts:!LYSISTRATA!

Twitter:!Aristophanes’!LYSISTRATA!has!been!adapted!into!musicals,!TV!shows,!comic!strips,!songs!&!peace!projects.!See!the!opera!version!@!#FWOFest12!!FB:!Composer!of!LYSISTRATA!Mark!Adamo!wrote!another!operatic!adaptation!of!a!popular!story!that!has!been!well<received!by!the!public.!To!gain!inspiration!he!viewed!all!of!the!film!versions!of!the!story.!He!claims!he!“actually!threw!pillows!at!the!screen!as![he]!endured!all!the!distortions!of!the!novel!perpetrated”!in!one!particular!film.!!!What!was!that!story!that!he!made!into!an!American!opera,!and!what!version!of!the!film!did!he!throw!pillows!at?!First!person!to!answer!gets!our!composer!challenge!of!the!day!!!Note:!There!will!be!no!pillow<throwing!at!the!2012!Festival.!!Answer:!Little!Women!(1994!film!version)!Source:!http://www.hometheaterhifi.com/volume_8_3/feature<article<mark<adamo<interview<8<2001.html!

! Composer!Challenge:!Adamo!

Twitter:!Mark!Adamo!threw!pillows!at!the!screen!while!watching!the!film!version!of!one!of!his!operas.!Name!that!film!for!today’s!composer!challenge!!#FWOFest12!

FB:! !!We!don’t!want!to!judge,!but!we!think!our!Susanna!is!a!little!more!attractive!than!the!original!cast!member!of!THE!MARRIAGE!OF!FIGARO.!Don’t!you!agree?!Can!you!name!who!played!the!first!Susanna!in!Mozart’s!opening!performance!in!1786?!!*Like!this!post!if!you’re!thankful!for!modern<day!hairstyles!and!beautiful!smiles.*!!Answer:!Nancy!(Ann)!Storace!

! Festival!Fun!Facts:!FIGARO!

Twitter:!We!don’t!want!to!judge,!but!we!think!our!Susanna!is!a!little!more!attractive!than!the!original!cast!member!of!THE!MARRIAGE!OF!FIGARO.!Don’t!you!agree?!#FWOFest12!FB:!Jake!Heggie,!composer!of!THREE!DECEMBERS,!also!has!a!love!for!musical!theater!in!addition!to!opera.!His!songs!and!scores!are!often!described!as!“a!hybrid!of!opera!and!Broadway!and!musical!theater.”!Who!does!Heggie!claim!to!be!his!“first!goddess”?!First!person!to!answer!will!win!this!week’s!composer!challenge!!!Answer:!Julie!Andrews!!Source:!http://www.sfgate.com/cgi<bin/article.cgi?f=/c/a/2008/12/05/PK8M14B0M0.DTL!

! Composer!Challenge:!Jake!Heggie!

Twitter:!Who!does!Jake!Heggie,!composer!of!THREE!DECEMBERS,!say!was!his!“first!goddess”?!Hint:!he!also!likes!musical!theater!!#FWOFest12!

FB:! !!Who!knew!that!TOSCA!had!a!pear!named!after!it?!It’s!called!the!Tosca!Pear!and!we!think!they!make!a!great!PAIR!!!!Why!do!you!think!they!named!this!pear!after!TOSCA?!Is!it!the!size,!shape,!flavor,!or!what??!!http://www.stemilt.com/Our_Fruit/OurFruit_Pears_Tosca.cfm!

! Festival!Fun!Facts:!Tosca!

Twitter:!Why!do!you!think!TOSCA!has!a!pear!named!after!it?!Is!it!the!size,!shape,!flavor,!or!what??!http://www.stemilt.com/Our_Fruit/OurFruit_Pears_Tosca.cfm!#FWOFest12!FB:!Mozart!liked!to!write!operas!about!love,!but!he!also!liked!to!practice!his!hand!at!wooing!the!ladies.!Even!at!a!young!age!Mozart!proposed!to!a!famous!audience!member!after!his!performance.!In!return!for!professing!his!love,!he!got!a!sweet!rejection!and!a!new!suit!lined!in!gold.!Not!a!bad!deal,!eh?!!Who!was!that!famous!audience!member!that!Mozart!is!rumored!to!have!proposed!to?!The!person!to!answer!sadly!will!not!receive!a!gold!lined!suit,!but!will!get!the!even!better!prize!of!____________!!!Answer:!Archdutchess!Maria!Antonia,!the!future!Queen!Marie!Antoinette!of!France!

! Composer!Challenge:!Mozart!

Twitter:!Mozart!liked!to!woo!the!ladies,!and!even!proposed!to!a!famous!audience!member!!Can!you!name!that!person?!#FWOFest12!FB:!The!opera!world!extends!beyond!the!stage!–!to!real!life!and!reality!TV.!You!hear!us!right!!Ashley!Kerr!(Myrrhine!in!LYSISTRATA)!was!a!part!of!Fort!Worth!Opera’s!own!reality!TV!show!“Lone!Star!Opera”!in!2010.!Read!about!“The!Real!Sopranos!of!Fort!Worth”!here!!http://www.dmagazine.com/Home/D_Magazine/2010/May/(The_Real_Sopranos_of_Fort_Worth.aspx(!

! Festival!Fun!Facts:!LYSISTRATA!

Twitter:!Read!about!Ashley!Kerr!(Myrrhine!in!LYSISTRATA)!and!“The!Real!Sopranos!of!Fort!

! ! Worth.”!That’s!right!–!the!drama!isn’t!just!reserved!for!the!stage.!#FWOFest12!

http://www.dmagazine.com/Home/D_Magazine/2010/May/(The_Real_Sopranos_of_Fort_Worth.aspx!FB:!The!famous!Puccini!also!had!famous!friends.!He!frequently!kept!in!contact!with!a!well<

known!technological!inventor!of!the!day.!With!all!the!technological!advances!of!the!

1900s,!Puccini!LOVED!his!technology,!especially!motorcars!and!speedboats.!We!wonder!

what!technology!Puccini!would!own!if!he!was!alive!today?!An!iPad?!A!fancy!yacht?!A!Rolls!

Royce?!What!do!you!think?!

!

Name!Puccini’s!inventor!friend!to!be!today’s!composer!challenge!winner!!(We’re!POSITIVE!

they!would!be!Facebook!friends!)!

!

Answer:!Thomas!Edison!

Source:!http://www.sfcv.org/learn/composer<gallery/puccini<giacomo!

! Composer!

Challenge:!

Puccini!

Twitter:!Puccini!loved!his!technology!back!in!the!day!&!was!even!good!friends!w/!a!

famous!inventor!!Who!was!his!early!1900s!bff?!#FWOFest12!

FB:!Like!a!lot!of!us!Texans,!Emily!Pulley!(Bea!in!THREE!DECEMBERS)!is!very!proud!of!her!

lone!star!state.!Raised!in!College!Station,!Texas,!Pulley!is!also!quite!proud!of!the!opera!

companies!of!the!state!of!Texas.!!

!

“I!often!remark!that!one!of!the!reasons!I!enjoy!performing!here!is!because!Texans!tend!to!

be!willing!to!try!anything!with!an!open!mind!<!and!will!decide!for!themselves!whether!or!

not!they!like!it!based!solely!on!their!experience,!rather!than!because!they've!been!told!

they!‘should’!like!it.!And!when!folks!here!feel!a!real!connection!to!the!art!form,!they!

become!trulydevoted!and!ardent!supporters.!The!arts!couldn't!survive!without!those!people,!and!we!have!them!here!in!abundance,!thank!God!”!–Pulley!

!

We!certainly!agree!!Like!this!post!if!you’re!a!fan!of!Texas!operas!!

!

Source:!http://www.austinonstage.com/interviews/emilypulleyinterview!

! Festival!Fun!

Facts:!Emily!

Pulley!!

Twitter:!Emily!Pulley!(Bea!in!3!DECEMBERS)!is!proud!of!her!lone!star!state!and!the!operas!

coming!out!of!it.!RT!if!you’re!a!fan!of!Texas!operas!!#FWOFest12!(Link!to!FB!status!with!

quote)!

FB:!One!of!our!contemporary!composers!claims!that!his!opera!that!is!regionally!

premiering!in!the!2012!Festival!should!actually!be!called!“Tosca.”!(Oh,!the!irony.)!Which!

composer!said!this?!Why!do!you!think!he!made!the!connection?!

!

Answer:!Mark!Adamo,!Lysistrata!

Source:!http://www.youtube.com/watch?v=X44cxKIyL4w!

! Composer!

Challenge:!

Adamo!

Twitter:!Which!of!our!contemporary!composers!claims!that!his!opera!in!the!2012!Festival!

should!actually!be!called!“Tosca.”!(Oh,!the!irony.)!#FWOFest12!

FB:!Did!you!know!that!THE!MARRIAGE!OF!FIGARO!premiered!in!Vienna!but!was!also!

banned!there?!Apparently!the!authorities!couldn’t!take!the!satire!of!the!aristocracy.!Good!

thing!the!cleaner!adaptation!was!approved!by!the!emperor,!otherwise!you!wouldn’t!be!

able!to!see!the!Fort!Worth!Opera!perform!it!this!spring!!

! Festival!Fun!

Facts:!FIGARO!

Twitter:!Did!you!know!that!THE!MARRIAGE!OF!FIGARO!premiered!in!Vienna!but!was!also!

banned!there?!Good!thing!#FortWorth!approves!!See!it!at!the!festival!this!spring!!

! ! #FWOFest12!! Festival!Fun!

Facts:!TOSCA!

!!FB:!Ray!Diffen,!costume!designer!for!TOSCA,!has!had!some!famous!encounters!in!his!time!as!a!designer!including!working!with!Elizabeth!Taylor,!Richard!Burton,!John!Gielgud,!Katherine!Hepburn,!Barbra!Streisand!and!Alec!Guinness.!Not!a!bad!resume!!Most!notably,!he!helped!design!Elizabeth!Taylor’s!bright!yellow!wedding!dress!(pictured!here)!for!her!marriage!to!Richard!Burton.!!We!LOVE!Diffen’s!background!and!can’t!wait!to!see!what!operatic!costumes!he!has!up!his!sleeves!!(Or!makes!into!sleeves,!for!that!matter.)!Hope!he!doesn’t!mind!getting!his!costumes!a!little!dirty!because!TOSCA!can!get!pretty!messy!!!!Sources:!http://raydiffenstageclothes.com/index.html!http://www.prweb.com/releases/2011/10/prweb8872200.htm!FB:!We!find!that!some!composers!are!very!particular!in!the!production!of!their!pieces,!where!some!are!more!laid!back.!Puccini!wanted!to!be!sure!he!got!the!setting!right!of!his!environment!by!travelling!to!a!city!to!figure!out!exactly!how!the!church!bells!sounded!at!dawn.!He!then!wrote!this!complicated!mixture!of!bells!into!the!beginning!of!TOSCA!Act!III,!which!still!give!productions!trouble!today.!Can!you!name!which!city!church!bells!Puccini!was!replicating?!!!We’ll!give!you!a!hint!!When!in!this!city,!you!have!to!“do!as!they!do.”!At!least,!according!to!St.!Augustine!and!Puccini…!

! Composer!Challenge:!Puccini!

Twitter:!Which!city’s!church!bells!did!Puccini!recreate!in!Act!3!of!TOSCA?!#FWOFest12!Hint:!When!in!this!city,!you!have!to!“do!as!they!do.”!

! Festival!Fun!Facts:!Bob!

FB:!Set!designer!for!THREE!DECEMBERS!Bob!Lavallee!is!very!familiar!with!the!color!purple.!And!dinosaurs.!And!children.!Any!guesses?!That’s!right,!Lavallee!is!a!long<time!production!

designer!for!the!PBS!show!“Barney!and!Friends.”!With!over!150!episodes!and!over!50!hours!of!Barney!home!videos!under!his!belt,!it’s!safe!to!say!he’s!a!purple!dinosaur!expert.!!Well!there!aren’t!any!purple!dinosaurs!in!THREE!DECEMBERS,!but!that’s!no!reason!we!can’t!sing!to!Lavallee!“I!love!you,!you!love!me,!we’re!a!happy!family.”!

! Lavallee!

Twitter:!3!DEC!set!designer!Bob!Lavallee!has!been!the!prod.!designer!for!over!150!episodes!of!“Barney!&!Friends.”!#FWOFest12!#purpledinsoaur!

!!

!

Fort Worth Opera Blog Post“Becoming a SUPERstar"

Fort Worth Opera Social Mediafor “Becoming a SUPERstar"

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Yes I have a single ticket to the 2012 Festival.

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