shelfbymintm-brand
TRANSCRIPT
Attract
Engage
Educate
Influence
Convert
http://Shelf.mintm.com
Trackable marketing in real world
Problems for Industry
• Very Limited options for influencing customers at the point of purchase.
• Too many brands fighting for premium space in modern trade stores,
• How to differentiate at the point of purchase.
• Communicate features and benefits of a new product or a new category to target customers .
• How to track effectiveness of in store marketing mediums.
• Social/Digital Media not translating into increased sales.
http://Shelf.mintm.com
Shelf Introduction
• Shelf is a leading tablet and cloud based product which helps brands and retailers take in-store marketing to a new level with its multidimensional function
• Great for FMCG industry especially customer centric brands. It works at the Point of purchase, that’s where Majority customer decides what to buy.
• Unique ultra local way to influence customers at the point of Purchase.
• Enables a two way communication with your customers at point of purchase.
http://Shelf.mintm.com
Major Benefits
• Attract/ Engage/Influence/Educate the customers at the point of purchase hence a very high probability of conversion.
• Analytics on customer Engagement Demographics on Location and time scale.
• Brand presence at the eye Level at the point of purchase.
• Simple Pay per View pricing .
ROI
Increase Market Shares
Increased Customer
Engagement
Improved decisions
http://Shelf.mintm.com
Features
Features Shelf
Customer engagement at Point of
Purchase
• Influence your Target Customers with relevant or cross functional
content using images , videos etc.
• Educate customer with product feature, category knowledge etc.
• Attract , Engage & convert customer using Coupons, Promotions
etc. to your relevant customer .
Analytics Customer Engagement Demographics ( Male , Female)
Segmentation on location and time scale.
Hierarchy Access management
Content Access based on Hierarchy can be managed at dashboard
Content Management system
An Intuitive do It yourself content management system to upload /
delete content , add delete stores etc.
Pricing Pay per view .
Dashboard Dash board for daily view tracks and campaign performance etc.
http://Shelf.mintm.com
How it works
Influence your target customers at Point of Purchase .
Analyze Customer Demographic, product feedback, Availability etc. with deep analytics
Increase customer engagement and market shares.
http://Shelf.mintm.com
http://Shelf.mintm.com
Use Cases- Attract
• Attract &
Influence through audio
visual communication at the point of
purchase
• Ideal for relevant and
cross functional campaigns
http://Shelf.mintm.com
Use Cases- Engage
• Engage and Influence
customers with product
Information at point of
purchase.
• Great for New products as
well.
Use Case - Educate
http://Shelf.mintm.com
• Educate & Influence
customers with category
knowledge
• Especially useful in wine
& liquor , Beauty & Cosmetic
categories.
Use case –Convert
http://Shelf.mintm.com
• Convert customers at the point of
purchase using coupons,
Promotions , Offers etc.
Use Cases- Differentiate
http://Shelf.mintm.com
• Differentiate where is matters the most , i.e. at
the point of purchase
Financials
View
• Image – 2 Sec
• Video – 5 sec
http://Shelf.mintm.com
Pricing/ View
• Image – Rs 5
• Video – Rs 7
• Minimum Budget of Rs 25,000 .
• Introductory offer of 20% extra value on budget above Rs 50000.
Thank You
• Contact us at
• Email: [email protected]
• Visit us at http://Shelf.mintm.com
• Facebook http://facebook.com/ShelfinStore
• Twitter https://twitter.com/ShelfbyMintM
http://Shelf.mintm.com http://Shelf.mintm.com