shelley mcivor partner, global action plan · registered charity no. 1026148, vat no. 625 994 009...
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All contents and ideas contained within this document are ©2013 of Global Action Plan. All rights reserved. Registered in England No. 2838296. 9-13 Kean St, London, WC2B 4AY
Policy to Impact: Reducing the Lag
Shelley McIvorPartner, Global Action Plan
July 2013
Registered charity No. 1026148, VAT No. 625 994 009
Who are Global Action Plan
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Global Action Plan is the UK’s leading
Environmental Behaviour Change Charity and the
only UK provider of UN-accredited behaviour
change programmes.
We have over 19 years experience and have
worked with over 200 large public and private
sector organisations, and trained over 3,500
people within those organisations.
Registered charity No. 1026148, VAT No. 625 994 009
Impact…
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…The collective impact of individual actions
Registered charity No. 1026148, VAT No. 625 994 009
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Registered charity No. 1026148, VAT No. 625 994 009
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idea
Registered charity No. 1026148, VAT No. 625 994 009
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idea reality
Registered charity No. 1026148, VAT No. 625 994 009
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idea reality impact
Registered charity No. 1026148, VAT No. 625 994 009
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idea reality impact<action>
Registered charity No. 1026148, VAT No. 625 994 009
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idea reality impact<action>Communities Individuals
Registered charity No. 1026148, VAT No. 625 994 009
ability motivation
trigger
+
The Basics
Registered charity No. 1026148, VAT No. 625 994 009
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Registered charity No. 1026148, VAT No. 625 994 009
ability• Affordability (upfront)
• Facilities
• At work
• At home• Within the community
• Safety
• Skills/ proficiency
Registered charity No. 1026148, VAT No. 625 994 009
motivation• Social Status
• Role Models• Within their community
• UK wide
• Social Identity
• UK wide campaigns• Internal comms campaigns
• Self efficacy
• Reward and recognition• Gaming
• Fear
• First experience
• Perception of safety
Registered charity No. 1026148, VAT No. 625 994 009
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Registered charity No. 1026148, VAT No. 625 994 009
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Registered charity No. 1026148, VAT No. 625 994 009
motivation• Social Status
• Role Models• Within their community
• UK wide
• Social Identity
• UK wide campaigns• Internal comms campaigns
• Self efficacy
• Reward and recognition• Gaming
• Fear
• First experience
• Perception of safety
Registered charity No. 1026148, VAT No. 625 994 009
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Registered charity No. 1026148, VAT No. 625 994 009
motivation• Social Status
• Role Models• Within their community
• UK wide
• Social Identity
• UK wide campaigns• Internal comms campaigns
• Self efficacy
• Reward and recognition• Gaming
• Fear
• First experience
• Perception of safety
Registered charity No. 1026148, VAT No. 625 994 009
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Registered charity No. 1026148, VAT No. 625 994 009
trigger• Disruption
• Nottingham• Habit- at point of use
• Significant events
Registered charity No. 1026148, VAT No. 625 994 009
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All contents and ideas contained within this document are ©2013 of Global Action Plan. All rights reserved. Registered in England No. 2838296. 9-13 Kean St, London, WC2B 4AY
Thank you
Shelley McIvor
June 2013