shesays boulder // march 21, 2012

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Page 1: SheSays Boulder // March 21, 2012

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Page 2: SheSays Boulder // March 21, 2012

2003Dot-com bust

revamp

[ the facebook ]

Page 3: SheSays Boulder // March 21, 2012

&%#'(

(almost nothing. i was mostly drunk.)

Page 4: SheSays Boulder // March 21, 2012

2006Longtail theory Early stage journalism

industry disruption

YouTube has its first birthday,

Twitter launches

Internet Fame

Page 5: SheSays Boulder // March 21, 2012

&%#'(

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No matter where you live, if you live in the internet you live everywhere

You are responsible for your own education. And reverse education.

Creativity feels f*cking awesome.

Trust the feeling that feels like exclamation points.

Page 6: SheSays Boulder // March 21, 2012

2007Fail whale I Can Haz Cheezeburger?

“when cats officially took over the internet”

Hulu iPhone

Page 7: SheSays Boulder // March 21, 2012

&%#'(

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Willpower is power, and vice versa.

Writing in your pajamas is lovely.

Culture comes from the bottom up

Page 8: SheSays Boulder // March 21, 2012

2008Content creation for thought leadership Twitter finally seems

to have a purpose, largelysupported by text messaging &

API (& success of the iPhone)

Social Networks becoming crucial part

of marketing mix

...but most brands are still pushing, not pulling

Page 9: SheSays Boulder // March 21, 2012

&%#'(

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Impeccable communication, whilehighly rated, is still underrated. Ditto for emotional intelligence.

Everyone has an opinion. You might as well embrace yours.

Internet literacy is actually not common. At all.

Page 10: SheSays Boulder // March 21, 2012

2009Startups start getting trendy

Technology starts shedding geek

image; flourishing of the hipster technologist

“Always on”and major emergence

of third screen

BDW launches!

Page 11: SheSays Boulder // March 21, 2012

&%#'(

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Surround yourself with people you want to be like

Quarter life crisis are real. And you should welcome them

There are two kinds of services on the internet: utilities and connectors

Page 12: SheSays Boulder // March 21, 2012

2010Citizens as first news

sourceRealtime reactions

for PR, Brand Management (BP) & Customer Service (also in Advertising,

Old Spice 2010)

Effective advertising in social

environments still amajor challenge

Page 13: SheSays Boulder // March 21, 2012

&%#'(

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Change is really hard.

Data is King, but the King’s too fat to trailblaze

Sour is scary.

Page 14: SheSays Boulder // March 21, 2012

2011Crowdsourcing Entrepreneurs/

Entrepreneurialism inthe national spotlight as

we look towards solutionsfor a messy economy/climate/etc

Creative content creation (rich media, led

by smartphones (andtools like Instagram))

Page 15: SheSays Boulder // March 21, 2012

&%#'(

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Pick your partners well.

You can always refind what you were.

Aspire to be balanced

Page 16: SheSays Boulder // March 21, 2012

2012Individual as curator;

massificationof creativity

Privacy Knowledge Sharing Video

Page 17: SheSays Boulder // March 21, 2012

&%#'(

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Find the best help you can find.

Delegate.

Ask for help.

Page 18: SheSays Boulder // March 21, 2012
Page 19: SheSays Boulder // March 21, 2012

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