shesays boulder // march 21, 2012
TRANSCRIPT
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2003Dot-com bust
revamp
[ the facebook ]
&%#'(
(almost nothing. i was mostly drunk.)
2006Longtail theory Early stage journalism
industry disruption
YouTube has its first birthday,
Twitter launches
Internet Fame
&%#'(
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No matter where you live, if you live in the internet you live everywhere
You are responsible for your own education. And reverse education.
Creativity feels f*cking awesome.
Trust the feeling that feels like exclamation points.
2007Fail whale I Can Haz Cheezeburger?
“when cats officially took over the internet”
Hulu iPhone
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Willpower is power, and vice versa.
Writing in your pajamas is lovely.
Culture comes from the bottom up
2008Content creation for thought leadership Twitter finally seems
to have a purpose, largelysupported by text messaging &
API (& success of the iPhone)
Social Networks becoming crucial part
of marketing mix
...but most brands are still pushing, not pulling
&%#'(
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Impeccable communication, whilehighly rated, is still underrated. Ditto for emotional intelligence.
Everyone has an opinion. You might as well embrace yours.
Internet literacy is actually not common. At all.
2009Startups start getting trendy
Technology starts shedding geek
image; flourishing of the hipster technologist
“Always on”and major emergence
of third screen
BDW launches!
&%#'(
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Surround yourself with people you want to be like
Quarter life crisis are real. And you should welcome them
There are two kinds of services on the internet: utilities and connectors
2010Citizens as first news
sourceRealtime reactions
for PR, Brand Management (BP) & Customer Service (also in Advertising,
Old Spice 2010)
Effective advertising in social
environments still amajor challenge
&%#'(
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Change is really hard.
Data is King, but the King’s too fat to trailblaze
Sour is scary.
2011Crowdsourcing Entrepreneurs/
Entrepreneurialism inthe national spotlight as
we look towards solutionsfor a messy economy/climate/etc
Creative content creation (rich media, led
by smartphones (andtools like Instagram))
&%#'(
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Pick your partners well.
You can always refind what you were.
Aspire to be balanced
2012Individual as curator;
massificationof creativity
Privacy Knowledge Sharing Video
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Find the best help you can find.
Delegate.
Ask for help.
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