shesconnected queen of connect and the social web
DESCRIPTION
Queen of Connect and the Social Web. If you want to connect with women online then you need to understand how to engage in online conversations. You need to know where those conversations are happening and how to be involved in them. What is your current social media footprint? Does it mirror your customers’ social media footprint? Each socialmedia channel offers distinct opportunities to connect with your customers. Find out first hand from one of Forbes top 20 branded women on Twitter how to engage and connect with your customers. Donna Marie will share how to build meaningful relationships and conversations with your customers. As theirname suggests, ShesConnected knows how to connect yourbrand to the women who matter.TRANSCRIPT
Queen of Connect & the Social Web Marketing to Digital Diva’s Conference
Donna Marie Antoniadis CEO & Co-founder
ShesConnected Multimedia Corp
Who are you? Where are you?
Have we connected yet?
Welcome to my session!
Nice to connect to you. My friends call me the Queen
of Connect – they say She’s Connected!
My experience in digital – since the
mid ‘90s (yes the ‘90s) • Internet since 1995
– Yellow pages first internet initiative
– Sears first online presence
– Worked with Shaw Cable (Canada’s 2nd largest cable operator) to launch high speed internet access
• Mobile industry since 2003
– Created the Mobile Marketing Roadshow worked with the leading associations (MMA & CTIA), wireless operators (Sprint, Verizon, Alltel) and leading brands (P&G, Visa, Microsoft)
– Mobile storefront & blog for Herbal Essences
• Social media since 2006
– Created social network for women: ShesConnected.com
– Created community/conversation agency ShesConnected Multimedia : community management, blogger panels, blog seeding programs, house parties, twitter & facebook parties and events & conferences (GM, GM financial, Look Good Feel Better)
– Created ShesConnected Conference the 1st interactive brands and digital women with leading brands and women (Kraft, Maples Leaf Foods, Coca-Cola)
– Women & Social Media Research Report : The Power of Social Networking for Women
No – I really want you to connect to me.
Connect with me and learn all about me.
Interact with me!
Participate in my conversations
At the very least - follow me back on Twitter
PLEASE!
I could be your target demographic
How do you get started?
You need to prepare!
Be sure the person who is the voice of your brand can interact
with me!
1.
Can a 25 year old male intern participate in a conversation with me about weight loss over 40?
...the new handbag Angelina Jolie was pictured with on the cover of the National Enquirer this week?
...how about that new cellulite cream?
Continue the conversation.
2.
Don’t love me and leave me
Remember that there is more to the social web than just
3.
I use different social networks for different reasons
I belong to hundreds of social networks
ShesConnected – Connecting brands with women who matter
Become Donna Marie’s Friend
Donna Marie Antoniadis Co-founder & CEO ShesConnected
Thank You!
Follow Donna Marie
Link to Donna Marie
Connect with Donna Marie