Shh..! Design Proposal

Proposal by

Mannu Amrit, Ranju K Ravindran, Anvay Meshram & Minal Jain

Under the guidance of

Asst Prof. Keyur Sorathia, Department of Design

Institute

Indian Institute of Technology, Guwahati

Theme

Travel and Hospitality

Getting acquainted with the domain user needs and aspirations

Petrol Pump

Cell phones are a potential

ignition source to the

flammable vapours in that

atmosphere. There is risk of

fire accidents due to ignition

of batteries of cell phones.

As a result manufacturers as

well as service providers of

the cell phones ask users to

keep the cell phones in "off"

mode

Hospitals

Using cellular phones near

hospital beds and critical

care medical equipments

can lead to

electromagnetic

interference, leading to

immediate malfunctioning

or misreading of the

medical gadgets and

endangering the lives of

the patients.

Airplanes

Portable electronic

devices can emit powerful

electromagnetic radiation

that can muck up an

aircraft’s navigation and

communication systems

and actually endanger a

flight.

Museums

Inside the museums,

phones are generally not

allowed due to security

reasons. Photography is

strictly prohibited. Flash

can also damage the

exhibits.

Libraries

Cell phones disturb the

silence in the library

and eventually the

concentration of the

people inside.

Meetings / Conferences

A ringing phone spoils the

meeting environment by

causing disturbance.

Concept

Overview

App Concept

Shh..! changes the phone profile to silent/vibrate/flight at petrol pumps,

hospitals, libraries, airplanes, museums, schools, meetings.

Automatically.

The Idea

Shh..! determines your location via GPS and automatically turns your phone into

your desired profile. Upon leaving the location, the phone automatically turns

back to the previous profile.

Key points:

• It gives the user the freedom to add more places and change profile settings

according to the need.

• It synchronizes itself with the phone calendar and automatically imports

meetings and events and notifies you to change your phone profile (or, do

that automatically).

User Study

4 out of 10 users forget to put their phones on

silent mode before a meeting.

Only 1 out of 10 users actually put their phone on

flight mode while travelling by air.

Target Users

Everyone. Yes, literally.

Teachers, Businessmen, Students, Doctors, Homemakers,

Salesmen, Musicians, Sportsmen, Artist,….

You.

Persona and Scenario Building

Persona 1

Scenario 1

Persona 2

Scenario 2

App Mockup

Please note that the following screens are not the

final wireframes, but a tentative idea of how the

app will work.

Technical Feasibility

3G / Internet The app requires a working internet connection in the smartphone to

access maps / GPS

GPS The app uses GPS / maps to detect user’s location from time to time.

Sync with phone-scheduler/calendar The app synchronizes with the phone calendar to access the database of

meetings and events.

Permission to access phone’s profiles App’s ability to put the phone into flight / silent / vibrate mode.

Business Model

Business Model

Mileages

• Petrol Pumps – Petrol companies can tie up with the app and give

mileages / reward points to people who use it at their petrol pump,

under the category corporate social responsibility.

• Airlines – Similarly, airline companies can offer reward points /

mileages / discounts to people using this app.

• Hospitals – Can offer mileages to doctors, staff members and other

people using the app.

A possible Govt collaboration

The possibility of the app being made mandatory to come

pre installed in mobile phones is possible, keeping in mind

the number of accidents involving use of mobile phones in

critical locations.

Conclusion

Simple Idea. Simpler App. Possibility to affect millions.

A Radical Innovation.

Top Benefits

• Addressing a key issue for petrol pumps, airlines, hospitals etc

• Helping avert a possible accident

• Implementation of rules and regulations – avoiding public

nuisance in libraries, museums, hospitals etc

• Easy to use, implement

The End