shifting design paradigms a 2011 perspective on addie and isd c indy e dwards copyright 2011...
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Shifting Design Paradigms
A 2011 Perspective onADDIE and ISD
Cindy Edwards
Copyright 2011 Instructional Design Education Associates
The Plan
• Perceptions and needs – 3 angles• Influence of Technology on Process• Learning Technology Development• New Look at ADDIE
Online Learning
Who we are
What is your role?
Designer
Developer
Trainer/instructor
Manager/supervisor
Director/C-level
Combo
n = 48
Our Perceptions
• One-dimensional…boring• Ugh! …too much time & work • …live course…Webex• Simple to use, not paper, set own
pace• Needs interaction…not just reading• Sitting, interacting with information• Asynchronous
Challenges from Online Learning
Our Challenge: Maintainability
Rapid design and development
Easy editing and revision
Interactions, interest, user control
Maximize value of training
Organization Perceptions
• Time and effort• Outside vendor use• Access for remote learners• Lack of interactivity with others• Computer skills and learning styles• Inability to observe visually
Org Challenge: Sustainability
Efficiency
Low operational impact; control
Departmental cross-pollination
High ROI; control
Learner Perceptions
• Low instructor immediacy• Disconnection, no interactions• Course holding their interest• No Engagement with content• Fear of technology• Time management
Learner Challenge: Attainability
Convenience, just-in-time
Ease of use
Benefits, WIIFM
Interaction, group cohesion
Window of Viability
100%
0% 100%
Sustainable
Attainable
Window of Viability
100%
0% 100%
Sustainable
Attainable
F2F compliance course
Workgroup Blog
Self-paced EPSS
LMS Course
Product Support Wiki
Virtual Worlds
Viability Curve
100%
0% 100%
Sustainable
Attainable
<efficiency………resiliency>
Viable
So what?
What process do you follow?
Face to Face Online
ADDIEOther
ADDIEOther
Industry Influences
Military:ISD
efficiency, learning styles
large audiences
System Theory: Dick & Carey
design as a systemcontext, content,
learning, and instruction
Management:PDCA
quality controlplan-do-check-act
Technology: Rapid Development
minimal planning, prototyping,
iterative development
1940
1960
1980
20001984
Analyze
Design
Develop
Implement
Evaluate
Instructional Design
Analyze
Design
Build
Test
Deploy
Web Design
ADDIE Paradigm
Analyze
Design
Develop
Implement Evaluate
In Search of the Elusive ADDIE Model
Michael Molenda2007 ISPI
ADDIE
sucks!
…or does it?
Does not appear to be scalable Model not iterative Holistic, cannot be split up to speed
up
Covers basic needs Co-exists with other processes Not just for novices “Production” model Provides legitimacy in simple terms
What tools do you use?
In-Class
• PowerPoint• Research• Group work• Live demos• Handouts• Case studies• LMS
Online
• PowerPoint• PCs• Labs• Self-paced• Discussions• Captivate• Webex• LMS• Tests
Tools used to enhance learning…
In-Class
• PowerPoint• Telephone Conference• Internet Conference• Interactive Voting• Webinar• LMS• Self-paced courses
Online
• Webinars• PowerPoint• Internet Conference• Telephone Conference• LMS• Self-paced courses• Interactive Voting
ISD Web Design
Phase III: Production• Learning object(s)• Usability testing• Evaluation & maintainance
Phase II: Preparation• Task analysis• Learning objectives• Content & navigation• Storyboards & prototypes
Phase I: Planning• Scope, schedule, and cost• Learners, context, constraints• Look and feel
Flexible Design
Analyze
Design
Develop
Implement
Evaluate
Analyze
Design
Build
Test
Deploy
Woe am I without ADDIE!!
New ADDIE Model
Organization Focus Training Pro Focus Learner focus
E
A D DI EA
DD I
E
A D
DI
Scenario: Product support wiki for traveling sales staff
Resource Requirements
Organization Focus Training Pro Focus Learner focus
E
A D DI EA
DD I
E
A D
DI
Who will support D & D?Why is Organization E bigger than yours?
How does this relate to the Viability?
After the Fact
• Perceptions and needs –> 3 angles• Influence of technology on learning• Learning + Technology = New Paradigm• ADDIE reused and recycled
Shifting Design Paradigms
A 2011 Perspective onADDIE and ISD
Copyright 2011Instructional Design Education Associates
Cindy Edwards 916.834.2442 [email protected]
ideassoc.com
Copyright 2011Instructional Design Education Associates