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BIA 2.0 SHIFTING THE BOTTOM LINE OBIAA CONFERENCE 2016 APRIL 11, 2016

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Page 1: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

BIA 2.0SHIFTING THE BOTTOM LINEOBIAA CONFERENCE 2016APRIL 11, 2016

Page 2: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

AGENDAGETTING TO bia 2.0

INNOVATIVE PROGRAMMING

INNOVATIVE PARTNERSHIPS

INNOVATIVE POLICY

QUESTIONS

Page 3: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

MAINSTREETS & DOWNTOWNS ARE CHALLENGED BY:• Competitive commercial environments.

• Markets of convenience.

• The limitations of physical space.

• Competing interests.

• Disconnect between planning and economic development direction.

Page 4: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

HOW CAN WE CREATE UNIQUE AND VIBRANT PLACES TO LIVE?

HOW CAN MUNICIPALITIES ALLOW INDEPENDENT BUSINESS TO THRIVE?

WHO ARE THE COMMUNITY LEADERS THAT REINVENT OUR COMMUNITY SPACES?

Page 5: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

what role does a bia play in community building?are they the missing link?

Page 6: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

business + development

community

municipal act, 2001

community planning

provincial policy statement, 2014

bruntland report, 1997

Agenda 21, 2002

LOCAL ECONOMIC DEVELOPMENT

WORLD BANK URBAN DEVELOPMENT SERIES, 2006

merging planning THEORY + bia PRACTICE

Page 7: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

business + development

community

municipal act, 2001

economic vitality+

community wellbeing

community planning

provincial policy statement, 2014

bruntland report, 1997

Agenda 21, 2002

LOCAL ECONOMIC DEVELOPMENT

WORLD BANK URBAN DEVELOPMENT SERIES, 2006

merging planning THEORY + bia PRACTICE

Page 8: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

why SHIFT FROM BIA 1.0 TO BIA 2.0

COMPETITIVE RETAIL ENVIRONMENT

PEOPLE NEED TO CONNECT

BUILDING BUSINESS LOYALTY

RESTRAINED CAPITAL RESOURCES

BEING A COMMUNITY BUILDER

Page 9: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

PHASE 1

PHASE 2

PHASE 3

BIA SPECTRUM OF PRACTICE

INDEPENDENTBUSINESS INTEREST

STRATEGIC COMMUNITYBUILDING

Page 10: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

GETTING TO BIA 2.0who are we and what is our niche?

what resources exist in our communities?

how can we leverage those resources?

how do we communicate our message to the outside world?

Page 11: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

GETTING TO BIA 2.0How can we do this without large expenditure?

With minimal human resources?

Page 12: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

ADVANCING A BIA 2.0 AGENDA1. LEADERSHIP FROM THE INDUSTRY

AND FROM THE PROVINCE

2. ENABLING LEGISLATION

3. STRONGER PARTNERSHIPS

4. CREATIVE FUNDING

5. KNOWLEDGE OF OPPORTUNITIES AND PLANNING TOOLS

6. CAPACITY BUILDING AT THE LOCAL LEVEL

Page 13: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

BIA 2.0:LOCAL PLANNING AGENTS

• SOCIAL CAPITAL

• FINANCIAL CAPITAL

• MARKET KNOWLEDGE

• VESTED INTEREST

• MUNICIPAL TIES

• GEOGRAPHIC BOUNDARIES

RECOGNIZING THE STRENGTH OF BIAs!

Page 14: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

innovative programmingstrategic placemaking

Page 15: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 16: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

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DOWNTOWN

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Page 17: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 18: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 19: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 20: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 21: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

___. .. EMORIALtSQUARE RE-DEVELOPMENT 1 1 1 L l l l�=--

Page 22: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 23: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 24: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

. ' .

Page 25: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 26: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 27: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 28: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
Page 29: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

innovative partnershipsprovincialmunicipalneighbourhood

Page 30: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

Coordinating & CollaboratingProvides a forum for people to meet

Allows for the exchange of ideas

Builds a sense of community

Page 31: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

regionalpartnershipsROAD TRIPSConnect the broader area together

Showcase scenery and local culture

Use economies of scale to create a good product

Page 32: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

municpal partnershipPlace Making CommitteeComposed of reps from community groups and institutions, this group takes a collaborative approach community development joining forces to plan events, community improvement, and develop community pride

Page 33: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

neighbourhood partnershipporchfestannual music events held across north america. started in 2007, it brings local musicians and neighbourhoods together to celebrate music and create a sense of community.

Page 34: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

innovative policyOFFICIAL PLANS + SECONDARY PLANSZONING BY-LAWS + DENSITY BONUSINGCOMMUNITY IMPROVEMENT PLANSHERITAGE CONSERVATION DISTRICTSDEVELOPMENT CHARGES

Page 35: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

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OFFICIAL + SECONDARY PLANSCREATING POLICY THE BUILDS FROM THE GROUND UP:• Incorporate economic development and

community development policies

• Recognize the secondary planning process as potential tool FOR TARGETED COMMERICIAL DEVELOPMENT

• USE AS AN INDICATOR OF GROWTH AND INVESTMENT

Page 36: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

W

ZONING BY-LAWS + DENSITY BONUSINGDESIGNING PLACES BUILT FOR PEOPLE:• Recognize the power of your By-law to influence how people and business use space

• Consult with business groups on commercial and industrial applications

• Recognize the potential of Section 37

• Use Zoning By-laws as a tool to implement your vision not just a tool of regulation

Page 37: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen
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W

COMMUNITY IMPROVEMENT PLANS + BIAS

TURNING SPACES INTO PLACES:• Use a CIP as a place making tool

• Consider Chambers of Commerce or BIAs as implementing bodies

• Align CIP boundaries with BIA boundaries to give local business ‘ownership’ of the space

Page 39: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

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HERITAGE CONSERVATION DISTRICTSPRESERVING YOUR ROOTS:• MAP YOUR ASSETS

• CELEBRATE YOUR ROOTS AND BUILD APPRECIATION FOR THEM... MAKE THIS PLACE YOUR CENTRE

• USE DISTINGUISHING HERITAGE ARCHITECTURAL ELEMENTS AND SPACES AS A BASE FOR LOCAL ECONOMIC GROWTH

> CULTURE CENTRES, THEATRES, HERITAGE WALKS, CREATIVE SPACES AND MAKER SPACES, ETC.

> ALIGN HISTORICAL SPACES WITH NEW TECHNOLOGY SO THEY ARE NO LONGER A RELIC BUT USEABLE

Page 40: SHIFTING THE BOTTOM LINE€¦ · TORONTO 2 Bloor Street West Suite 1902 Toronto, ON M4W 3R1 416.789.4530 OTTAWA 223 McLeod Street Ottawa, ON K2P 0Z8 613.730.5709 KINGSTON The Woolen

TORONTO

2 Bloor Street WestSuite 1902 Toronto, ONM4W 3R1416.789.4530

OTTAWA

223 McLeod StreetOttawa, ONK2P 0Z8 613.730.5709

KINGSTON

The Woolen Mill6 Cataraqui Street, Suite 108Kingston, ONK7K 1Z7 613.542.5454

PAUL HICKSManager of Policy [email protected]

CRAIG STEVENSManager Director Downtown Barrie [email protected]

SARAH MILLARManager of Policy + [email protected]