shifting the digital performance gears for the biggest bmw ...€¦ · bmw 2 series active tourer...
TRANSCRIPT
BMW 2 Series Active Tourer CreativesShifting the Digital Performance Gears for the biggest BMW Dealer in RomaniaInitiative Romania
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FACEBOOK SINGLE IMAGES
Facebook Single Image – Offer oriented copy -https://fb.me/1Kud66qCl6GOQZW
Facebook Single Image – Options oriented copy -https://fb.me/2ooO4VudWR6hRMj
Facebook Single Image – Design oriented copy -https://fb.me/1KkcoDdz9j8NcHN
Copy Translation: Automatic gearbox, heated seats and automatic AC included. Starting price 18,990€ + VAT, only at Automobile Bavaria.
Find out more details. BMW 2 Series AT directly from stock.
Copy Translation: CASCO & GAP insurance included. BMW Service Inclusive for 5 years / 100.000 km. Starting price 18,990€ + VAT, only at Automobile Bavaria.
Get an offer now.Limited stock.
Copy Translation: Draw everyone’s attention right from the first glance: BMW 2 Series Active Tourer is impressive in every single detail, no matter the angle you are looking at it. Starting price 18,990€ + VAT, only at Automobile Bavaria.Find out more.Now available at Automobile Bavaria.
We wrote custom copies in order to address our target differently.
We gave information about optional equipment included in the starting price, insurance and car maintenance service, as well as the design of the car, taking a sales and an aspirational approach simultaneously.
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FACEBOOK CAROUSELS
Facebook Carousel – Price Slide 1 Copy https://fb.me/1H9DyH7hLIe8UqP
Copy Translation:Accept the urban challenges and master them in your new BMW 2 Series Active Tourer.
Slides: Starting price 18,990€ + VAT, only at Automobile Bavaria.Automatic gearbox.Heated Seats.Get an offer now.
We used a “ challenge “ copy, focusing on the equipment included in the starting price and a direct sales CTA on the last slide.
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FACEBOOK CAROUSELS
Facebook Carousel – Design Copy https://fb.me/2ndLyyOqOFFeX8H
Copy Translation:Draw everyone’s attention right from the first glance: BMW 2 Series Active Tourer is impressive in every single detail, no matter the angle you are looking at it. Starting price 18,990€ + VAT, only at Automobile Bavaria.Slides: Dynamic personality.Agile Silhouette.LED Headlights.Explore.
This is a design copy focusing on the way the car looks and feels with a more indirect CTA on the last slide.
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FACEBOOK SLIDESHOW
Facebook Slideshow animated preview: https://fb.me/1KxA19YhSNHsmAo
Copy Translation:Take advantage of the special starting price of 18,990€ + VAT, only at Automobile Bavaria.
Get an offer now. Hurry. Limited stock.
We’ve transformed the Carousel visual assets into a slideshow and wrote a very price oriented, strong call to action copy to drive direct response.
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GOOGLE DISPLAY BANNERS
Animated Banners:
http://bit.ly/300x600BMW2SeriesGDNhttp://bit.ly/300x250BMW2SeriesGDNhttp://bit.ly/728x90BMW2SeriesGDN
Every banner used showcased the options available and the price.
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BEST PERFORMING CREATIVES
We used every suitable Google Search extension in order be as relevant as possible, as well as occupy more real estate on the
SERP with our ad. This led to a more informed click and higher than average CTR.
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PUTTING THE 2 SERIES ON THE MAP
The highest volume of searches for “BMW 2 Series” and “BMW 2 Series Active Tourer” was achieved during our campaign. *Google Trends Analysis ran on May 2019.
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