shoe future product brief design
TRANSCRIPT
Shoes of the future
Praveen Uchil
Future is Greener Shoes are made of green materials Leather will be no longer available Society inevitably becomes more
environment sensitive
And the history repeats fabulously……….
Elegant redesign of cane strap shoes
3-5years Flexible shoes: Shoes tat employee smarter
fabrics which exactly fit into the contour of the foot
Material development:Availability of materials
which are hard enough to absorb shock yet very soft to skin
Auto closing shoes: Genesis
Currently one of the bottlenecks of using modern day shoe is the effort it takes to wear it to the foot.
In future one just have to place his foot on the shoe. The shoe automatically close like a sea shell
GENESIS:
D-track (5 yrs)
Keep track of your diet- Weight- Distance walked- Postural chaos- Magnetic massage
Anti terrorist shoes ( 5yrs)
Terrorism may prevail
So the quickest and forbidden way to safegaurd to have a integrated gun in the shoe. So gone are the times when people used to say
“hey bugger….hands up!!!” showing a gun. Instead they may say “shoes down!!!!!!!”
The gun will be by default targeted to specific hight and will need movement of foot in a prescribed manner to trigger
Entertainment pack
Shoes with portable disks n loud speakers
GPS enabled shoes 15years
Shoes for the niche market Shoes engraved with diamond and gold Shoes as a symbol of royalty
UV shoes
Shoes that emit UV light
Eye catching view at night
15 year into the futureMaglev technologies may
prevail
Shoe have clearance between ground and
Sliding instead of direct contact
Driving down the specific track
Dynamics of walking will entirely change
Maglev sneakers
Product BriefSHOES for indoor gaming
Product Design BriefTo design a comfortable and flexible sports shoe for indoor
gaming to be launched to the market in year 2010.
The product should provide protection Comfort Properly fit Economic Stylish Provide sufficient grip
The aim is to target sporting segment of footwear which is found to have huge potential in upcoming 2 years according to the market research done by us. The footwear is expected to sell about 80000 units and generate profit of half million dollars in financial year 2020
Technical requirements Should be available in sizes varying from 4-13 Should not weight more than 200g Sole should have minimum hardness of RC4 Sole should provide gripping against the lateral
force of 600N and longitudinal force of 450N (based on the judgment of the forces human foot can exert)
Should not accumulate heat gradient more than 5deg C (cause for uncomfort and internal sweating)
Should have minimum life of 8000hrs.
Ergonomic requirements Should fit properly Should have reinforcement at ankle and
toes to avoid potential injury Sufficient breathing abilities Should be availaible in variety of sizes Should not have sharp edges Should be easy to wear and remove
Aesthetic requirements Should have appealing graphics at
prescribed location Should be available in combination of
colors of White (base)-yellow (markings) and magenta Black(base), gray(markings) and green Gray (base), magneta(markings) and blue
Fabrics preferable self cleaning and welltextured
Market requirements Should be able to sell 4000 units a year The product should be uniquely shaped and
packed to attract the customers attention Should be available in decent verities and sizes Should have additional features such as water
resistance or built in music system to get an edge over competitors
Packaging should be elegant and compact
User profileFactors Primery user Secondary User
Category Teenagers and working professionals
Athletics, Sports men
Age group 10-35 10-35
Economic status Above the poverty line Above the poverty line
Location Rural/Urban International
Vocation Student Beginner professional
Taste of user Economic Value seeking
AttributesExtreme comfort
Cushioning action
vibrant graphics
Perfect fit
Elegant texture and form
Stability at all postures
To satisfy conditions/functions of primary and secondary cooking
Portability
Environment friendly
Excellent gripping
Quick to wear
Manufacturing process raw material suppliers Just in time and supply chain management Production planning and layout Detailed drawing supplied to the manufacturer Preprocessing of raw materials Weaving, gluing molding Testing and packaging Logistics and advertising plans Commercial launch of the product
Time lineDesign duration - 6monthsResearch and market survey -2monthsDetailed design -8monthsProduction -1.5yearAdvertising and logistics -5monthsLanuch in 2yearEstimated budget -5milllion$
Thank you