shoestring budgets
TRANSCRIPT
Shoestring Budgets: Solutions, Tips and
StrategiesMarisa Peacock
Silverpoint Web Strategy WorkshopTuesday, February 08, 2011
Web. Social. Mobile.
‣Engage. ‣ Social Media Platforms
‣Interact. ‣ Location-Based Apps
‣Design. ‣ Online Creation Tools
Free & Easy.
‣Third party apps - many of which can integrate with Schoolsuite
‣Freemium tools - basic tool set available for free; upgrade for nominal fee.
‣Create generic school-based logins. Keep Google doc with active sites/tools used and passwords.
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Be Smart About Your Phone
‣Your best tool is your smartphone‣Apps can simplify, make it easier to post video,
photos, updates
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Engage: Create Facebook Tabs
ShortStackLabs– Free up to 100 fans– unlimited widgets– one user account– Next level up $5/mo– up to 2,500 fans
Engage: Manage Conversations
‣Manage conversations on Twitter & Facebook in real time;
‣publish updates‣collaborate on responses‣track engagement activity ‣analyze campaign results
Engage: Monitor Trends
‣ Search for your brand across multiple social sources‣ Create social media alerts ‣ Integrate Realtime Buzz Widget‣ Monitor trends related to your industry
Engage: Assert Your Authority
‣Answer questions related to your industry, field, or interest‣Share answers with others within your established social networks‣Establish your authority without direct marketing
Interact: Foursquare, SCVNGR, GoWalla
‣Engage with visitors on the go‣Promote tips, offers & –incentives to frequent visitors‣Create an interactive campus –tour
Design: Aviary & GIMP Web-based design suite that parallels Photoshop; online sharing, saving & support
Downloadable application; PS interface; can open .psds and other similar formats
Design: Issuu, Vuvox & Adobe Rome
‣Web-based apps let you create interactive slideshows & media‣Publish reports, presentations with embedded audio & video‣Allows users to easily share with others
Be Curious. Add Value.
‣Don’t underestimate the power of a Google search
‣Use social media as a learning resource‣Take advantage of free support‣Be a beta user.‣Experiment, explore and evolve. ‣Use technology to solve problems, add value
Do Big Things. ‣Think from the perspective of the user & meet their
needs:‣reader‣consumer‣voyeur
‣Find inspiration everywhere.‣what are for-profits doing?‣what do you find engaging?
Thank you!
‣@marisacp51‣[email protected]‣www.silverpoint.net