shokay lookbook fw 2012
DESCRIPTION
Lookbook for Fall Winter Season 2012/2013. No prices, for inquiries, please contact our Berlin OfficeTRANSCRIPT
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Our Philosophy
SHOKAY, which means yak down in Tibetan, is the world’s first lifestyle brand that focuses on designing luxury products made from yak down. Our design philosophy is timeless elegance with a modern twist. We believe in producing pieces that not only can be worn season after season, but also generation after generation.
Our Yaks
Our fibers are hand-combed from yaks who dwell in the remote Himalayan regions of Western China. Each yak produces about 100g of fine downy fiber every year, enabling us to create a soft and beautiful fabric. The same fiber that keeps yaks warm in extreme altitudes is also what keeps you warm.
Our Impact
SHOKAY aims to source our yak f iber direct ly from Tibetan herders, enabling them to earn a long-term sustainable living while preserving their traditional lifestyle. Our knitwear is hand knit by a women's cooperative on Chong Ming Island, which provides local women an important source of employment.
Our Designer’s Circle
Many brands around the world have started using SHOKAY yarns in their designs. Using our yak yarns not only ensures the highest quality and traceability, but also the broadest social impact.
LUXURY WITH A STORY
P 7 Algonquin Hoodie AC-HD-AL Algonquin Handwarmer AC-HW-ALP 8 Spearheaded Hat AC-HT-SH Algonquin Cape AC-CP-AL
P 10 Tresellis Shawl AC-SH-TS
INDEX INDEX
P 21 / 22 Shambala Hat AC-HT-SH Knot of Eternity Cape AC-CP-KE
Lace-Up Hat AC-HT-LU Lace-Up Scarf AC-SC-LU Lace-Up Handwarmer AC-LH-LU P 26 Knot of Eternity Shawl AC-SH-KE
Serene Scarf AC-SC-SE
Serene Shawl AC-SH-SE Serene Plaid Shawl AC-SH-SD
Hunter Hat AC-HT-HU Hunter Scarf AC-SC-HU
Lilac Scarf AC-SC-LI
P 33 Spearheaded Scarf AC-SC-SH P 37 Infinity Hat AC-HT-IN Infinity Scarf AC-SC-INP 38 Spearheaded Scarf AC-SC-SH
P 39 Spearheaded Cap AC-CP-SH Tresellis Handwarmer AC-HW-TSP 40 Spearheaded Hat AC-HT-SH Chainlink Necklace AC-NK-CL
P 45 / 46 Chainlink Necklace AC-NK-CL
P 43 / 44
Sprouted Cable Hat AC-HT-SC Sprouted Cable Scarf AC-SC-SC Sprouted Cable Mitt AC-MT-SC
P 53 Pearl Necklace AC-NK-PLP 54 Pearl Chain Necklace AC-NK-PC
P 55 Pearl Chain Necklace AC-NK-PCP 56 Pearl Collar AC-CO-PC
INDEX INDEX
Admiral Shawl AC-SH-AD Classic Mnetallic Shawl
Classic Houndstooth Shawl AC-SH-CH