shop genie presentation final
TRANSCRIPT
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Shop GenieA scanner you can trust.
Holly Jackson
Shop GenieA scanner you can trust.
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Shop GenieA scanner you can trust.
The Problem & Solution
There is a growing population of people with chronic medical conditions including obesity, heart disease, and food allergies.
Most of these chronic conditions can be managed easily through dietary changes.
The Shop Genie app allows people with medical conditions to: *Personalize their needs by adding their dietary restrictions *Savetimebyscanningitemsandanalyzing products for diet compliance
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Shop GenieA scanner you can trust.
Research: The Facts*Foodallergiesinchildrenincreasedby 50% from 1997-2011*Foodallergiesinchildrencostus$25 billion a year*69%ofadultsareobese*Obesityislinkedtoheartdisease,the #1 killer *Heartdiseasecostsus$444billiona
year
86%ofcliniciansbelievethatmobile apps will become important to physicians for patient health management in the
next 5 years
All of these medical conditions can be managed and/or improvedwitha healthy diet.
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Shop GenieA scanner you can trust.
Competitive Analysis
Allowsuserstosetand track health goals, providesdailyhealthti pes, and shares trend-ing recipes. Price: free but costs for many add ons
Allows users to track nu-trition, keep a food diary, and set a personalized diet. Price: free
Allows users to build shopping lists, get sug-gestions for trade ups foralternativeproducts,and share their lists. Price: free
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Shop GenieA scanner you can trust.
Competitor Usability Heuristics
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2.5
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Fooducate ShopWell MyFitnessPal
Nielsen's Heuristic Model
Fooducate ShopWellMyFitnessPal
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Shop GenieA scanner you can trust.
Research: Competitor Trends
My Fitness Pal ShopWell Fooducate
US Country Rank & Global Rank
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Shop GenieA scanner you can trust.
Audience Research
GOALHow do users handle grocery shopping and what are the biggest pain points they expe-rience when shopping?
METHODS
Survey:1TypeFormSurveywith30respondents
Interviews: 7individualinterviews
Observations: Online health forums, farmers markets, and grocery stores.
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Shop GenieA scanner you can trust.
Audience Research: Results
LESSONS LEARNED
+ The biggest obstacle for my primary persona was label reading
+ While mothers make up my primary persona, they tend to shop healthy for their children but not necessarily the adults
"I feel like I am wasting so much time reading and scanning labels for ingredients...it's incredibly frustrating."
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Shop GenieA scanner you can trust.
Primary PersonaHOPE-Health Conscious Mom
Age: 41Work: stay at home momFamily: married, kidsLocation: Oakland,CA
"I care deeply about my family's health & wellbeing and a huge part of that is the food we eat including the in-gredients we buy to make a meal."
Frustrations Keeping up with new health trends Knowing all my familys food restrictions Too much time on label reading
Goals Know I am buying quality food I can trustSavetimeImprovemyfamily'soverallhealth
A Day In the Life...Everydayisajugglingact,fromgettingTommytosoccerpractice and Kim to ballet. Tommy has a gluten allergy, Kim has a dairy intolerance, and Mike my husband is struggling with obesity. Groceryshoppingisoverwhelming,timeconsuming,andstressful.Ineedhelp.
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Shop GenieA scanner you can trust.
Personas
SALLY-Senior Health Nut
Age: 67Work: retired, part time healthy coachFamily: married, grand kidsLocation: Orin-da, CA
"Iwanttolivealongandhealthylife.Istrivetokeepupinactivitieswithmychildrenandgrand-children. That means I need to focus a lot of food and fitness."
Frustrations Keeping up with new health trends Knowing all my familys food restrictions Too much time on label reading
COURTNEY-College Student
Age: 20Work: internFamily: only childLocation: Berkeley, CA
"I want to look great, feel great, and stay healthy. I need to be healthy so I can succeed in school and grow in my career."
Frustrations Knowing what is healthy for me Making time to shop and cook Time constraints-shopping takes too much time!
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Shop GenieA scanner you can trust.
Site Map & Card SortsCreate
Grocery ListProfile Scan My Lists
Use Camera
Scanner
Scan Results
My Stores
Actual List
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Shop GenieA scanner you can trust.
User Flow Chart
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Shop GenieA scanner you can trust.
Design & Test: First Concepts
Original Concept Tested Well More Navigation
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Shop GenieA scanner you can trust.
Design & Test: Sketches
Pop App Link Used For Testing:https://popapp.in/projects/56c8e656402112ed0a605d76/preview
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Shop GenieA scanner you can trust.
Early Wires & Prototypes
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Shop GenieA scanner you can trust.
Inspiration Board: Competitors
ShopWell BuyLocal
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Shop GenieA scanner you can trust.
Mood Board & Principles
UX Principles: *Authentic*Simple*Automagical*Healthy
Shop Genie HeaderOne
Header Two
Header Three
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Shop GenieA scanner you can trust.
Final Prototype
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Shop GenieA scanner you can trust.InVisionLink:https://invis.io/RB66XP3Y2
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