shop supplies sydney - shopsupplies.com.au
TRANSCRIPT
SHOP SUPPLIES
Running a retail business isn’t limited to selling merchandise, generating customers, and driving revenue anymore. There are many other aspects of retailing that need significant attention and one of them is shoplifting.
Retail theft is a common yet critical problem that can have a drastic impact on the bottom line of a retail business. While there is no shortage of advanced software and security devices in the market, it’s not easy for small businesses and start-ups to invest in such expensive solutions.
With that in mind, we researched and pulled together a number of cost-effective yet proven tactics to reduce the chances of shoplifting in your retail store and protect your retail assets.
Organization
For some retailers, it is difficult or almost impossible to figure out whether something’s gone missing from the store, let along catching the shoplifter. A messy and disorganised store is an easy target for thieves and burglars. You got to keep your shop display organised enough to spot the unusual or missing effortlessly.
A few tricks you could use to maintain a high level of organisation and product placement include:
Use lockable shop fittings and display units to store expensive items.
Incorporate different levels of height into shop display for enhanced visibility.
Try to change and move your displays every couple of weeks so that the setting is not very obvious and mundane.
Avoid creating monochromatic displays. Have your merchandise grouped by colours to make one group of items stand out against the other one.
Research and IdentificationOften, shoplifters work in pairs or large groups so that one can distract the sales staff and others can steal the items. There are many traits and methods like these used by shoplifters to steal from retail stores you must determine. Here are some common traits to keep in mind: Shoplifters tend to pay more attention to the cashier or sales staff around them
than actually shopping. They take multiple items into the dressing room only to leave with one. They seem nervous and avoid being noticed. Pick up random items uninterestingly and put them back repeatedly.Wear unusually oversized clothes and carry large bags.
Training your customer service staff with essential store and customer management skills is another effective way to prevent retail theft. There must be well-informed shoplifting policies and procedures to define what employees should DO when they spot a shoplifter. In addition, the following are some additional techniques to adhere to in order to minimise opportunities for customers to steal. Make their presence noticeable by greeting each customer as they walk through the door. Ensure availability of adequate number of employees on a required floor at any given time, depending on the
size of your retail store.
Have specified alert codes for employees to alert each other of suspicious activities.
Customer Service
Conclusion
While all these tips and tactics are proven and help in preventing retail theft to a great extent, it is not advisable to look beyond them and find more such techniques and ways to deal with the critical problem.
From visual cues or signage to secure display cabinets and equipment, make sure you put the most efficient tools and action into practice to ward off shoplifters and maintain a high level of security around your store.
