Shopify vs Magento vs WoocommerceGreat outcomes depend on great decisions.

Choosing an optimal e-commerce platform is one such decision that can help online businesses

target the right product and services, personalize user experiences, and manage partner and seller

networks with unparalleled scalability.

Which E-Commerce PlatformSuits Your Online Business?

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Key Buckets of Consideration

Features and Functionalities

An e-commerce platform with the right harmony of features and functionalities can help you:

Make online purchases seamless and swift

Replicate the ease and convenience of physical shopping experiences virtually

Fulfill the unique requirements of the business

Ensure an intuitive admin experience

Questions You Must Ask to Determine the Features and Functionalities You Need

What is the product/service I’m selling?

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Do I need to leverage the mobile audience?

How do I expect my customers to pay?

How large/small my inventory is?

Am I operating locally, nationally, or internationally?

How soon do I wish to expand?

What currencies should I support?

What functional and business integrations do I need?

Should I connect with my customers after purchase?

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When choosing an e-commerce platform, you need to decide between two options: Self-Hosted or Cloud-Driven.

What’s the Difference?Self-Hosted Platforms Cloud-Driven Platforms

A self-hosted e-commerce platform is one where you need to set up a server (in the cloud typically) and manage it holistically.

Pros: Highly customizable; provides more control over the site.

Cons: Higher upfront costs; however, after such costs, there will be lesser ongoing fees.

Good For: Projects that are backed by a proper, in-house IT team.

A cloud-driven e-commerce platform is one where your site runs on a third-party server on an on-going subscription basis.

Pros: Coding, design, security features are already in place; tech support assured; smaller upfront investment; continued improvements

Cons: Limited control over the site; substantial ongoing fees

Good For: All kinds of projects

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How to Determine Which Hosting Serviceis Good for Your Business?You should start evaluating with the following questions:

Do I need any special functionality for my site?

Do I have an in-house IT staff to manage uptime?

Do I need the code-level access to my site?

What is my upfront budget?

What is my monthly operating budget for running the site?

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The Look & Feel of Your Site

Visibility and Traction Additional Functionalities

The platform you choose must be equipped with:

A wide selection of templates, especially when you don’t have an in-house development team.

A user-friendly backend to allow easy access to data files.

Multiple integration options to enable connectivity between systems.

Intuitive, out-of-the-box checkout processes.

The platform you choose must allow you to manage:

• XML Sitemaps• Canonicalization• Title tags• Link structure• Alt tags• Meta descriptions• Schema Markup and more;

The platform you choose must also support a blog. It’s important to create content on a regular basis to keep visitors engaged and influenced.

Before you sign in to any e-commerce platform, explore its marketplace. You can find dozens of plugins with leading capabilities. Save time and money by using them instead of having developers create them from scratch.

Look for free plugins and see what they provide.

Identify features you need and search if there are any free plugins that provide them.

Check for premium plugins and see if your budget allows spending.

Templates SEO Plugins

Customization plays a vital role in enabling engaging and relevant e-commerce experiences. From a broader perspective, it entails three elements: Templates, SEO, and Plugins.

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Shopify vs Magento vs WoocommerceA Low-Down on the Industry’s Three Premium Platforms to Help You Make an Informed Choice.

WoocommerceMagentoCommunity Edition

Pricing USD $79/month Free Free

Reporting Professional in-built reporting

An advanced report builder is available with Shopify Advanced Edition

Basic Reporting

High-level business intelligence reporting is available with Magento Commerce Edition

Five basic reports available by default

SEO Full-scale SEO capabilities with better page loading speed due to dedicated server

Advanced SEO capabilities with an easy access to SEO fields. Page speed depends on the hosting environment

Basic SEO optimization capabilities. Page speed depends on the hosting environment

Beginner-Friendly Yes No Yes

Core Customization

Less due to the water-tight system settings

High High

Abandoned Cart Recovery

Yes No, but can be enabled with extension integration

No

Shopify

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Popularity Supports nearly 1,000,000+ sites

Supports nearly 900,000+ sites

Supports nearly 3.8 million sites

Store Size Unlimited Unlimited Unlimited

4200+ Apps 4000+ Extensions 56,000+ Plugins

Type Of Business B2C B2B and B2C B2C

Size of Business Small to Medium Medium to Large Enterprise

Small, off-the-road physical shops

Orders and Sales Unlimited Unlimited Unlimited

Hosting Cloud-Hosted Self-Hosted(On-Premises or Cloud)

Self-Hosted(On-Premises or Cloud)

Security PCI DSS compliant

Comes with SSL certificate

Non-PCI DSS compliant by default

External sourcing of SSL certificate

Non-PCI DSS compliant by default

External sourcing of SSL certificate

Payment GatewayCharges

Free default payment solution available. A nominal fee is charged per transaction if you use non-shopify online payment method.

No default payment solution available. Charges are applied as per the Payment Gateway Contract Rate.

2.9% of the transaction amount plus $0.30 as processing fee on US issued cards

In case of other payment gateways, Charges are applied as per the Payment Gateway Contract Rate

WoocommerceMagentoCommunity Edition

Shopify

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Support 24x7 Support 24x7 Support Not Available

24x7 Support Not Available

Scalability 3 Stars 4.5 Stars 3 Stars

User Experience 4 Stars 4 Stars 4.5 Stars

Created by: The Kellton Team

Kellton Tech is a “Born Digital” technology consulting and services company with operations across the US, Europe, and Asia. Its team of 1,500 plus dedicated Kelltonites takes a technology agnostic approach to deliver innovative solutions that drive exceptional business value, empowering“Infinite Possibilites with Technology”

North America: +1.844.469.8900Asia: +91.124.469.8900Europe: +353.76.604.2716

General Inquiries: ask@kelltontech.com

www.kelltontech.com

WoocommerceMagentoCommunity Edition

Shopify

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