shoplocal native mobile applications overview - part one (1)
TRANSCRIPT
Mobile Audience Breakdown By AgeTotal US Mobile Subscribers (as of Nov-08): 230,000,000 (5% YoY)US market clusters around the 18 – 34 age range
SmartPhones Move From Geek To ChicTHEN: Stubby antennas NOW: Fashion ObjectsTHEN: Expensive corporate tools NOW: $99 - $199 consumer gadgets
Make-Up Of The Active US Handsets
Smartphone Owners Doubled In 2008
SmartPhones Drive The Mobile Audience
Mobile Broadband Audience Has MORE Than Doubled – 121% YoY Growth~3X Video >2X Music
1.5X Browsing1.4X Social networking
What Are Mobile Phone Owners Doing?
Mobile Internet Browsing Shows Growth
iPhone Has Accelerated Mobile Web Usage
Insights Into The Mass Scale Of The iPhone
Now available in 80 countries
Sold 13.7 million units in 2008 and 17 million units
total & counting
Including the iPod Touch, Apple has
sold over 30 million units
The Apple App Store now
contains over 25,000 apps
800 million unique application
downloads within eight months
9.2.07
Q: Why Is It Impossible To Write One Mobile App & Run It On Multiple Devices?
A: It’s Typical Difficult & Expensive
GPS
Speech
Camera
How ShopLocal Can Offer Multiple Mobile Device Distribution
Mobile Device OS’s
Common Mobile Application Across Multiple OS With Single UI
SmartDelivery Mobile JavaScript Middleware Layer
Mobile Device Features
App Store Distribution
9.2.07
Native Circular Based Mobile App Goals
Cross-Device Compatible
• Distribute app across various app stores / marketplaces to maximize distribution and reach potential
• Create ‘core’ app in a way that can be ported out across multiple device at any time
Drive Penetration & Usage
• Drive the number of unique user downloads
• Drive the number of positive user reviews with the app stores
• Drive repeat and frequent usage per installed user
Rich User Experience
• Meets a specific need - utilitarian
• Engaging and fun
• Create level of stickiness with users
• Allow app to utilize as many of the unique device features as possible
9.2.07
What’s Included?
Standard UI / UX Designs• Rich set of base templates that can be customized to fit the unique branding of the
retailer• Allows for a quicker deployment cycle and controls costs
App Store Submission• For each mobile device platform, submission into the corresponding app store• Managing through to acceptance of the application within each app store
Robust Standard Set Of Features (limited high level list)• Browse by Category / Department• Browse by Circular Page Image• View Item Detail• Integration Into Available Device Geo-Services (GPS & Cell Tower Proximity)
• View nearby Stores / Change Location
9.2.07
Mobile App Metrics
Basic Feature Usage
• Application downloads, application installs, application usage rate (user sessions), app store ratings – total # & avg rating, app store user reviews
• Browse by circular page, category, brand and keyword search mode and change location or select a nearby store event tracking
• View item details, add/remove from shopping list, buy online, call store, view store details, view maps & directions expressions of interest tracking
Detailed Feature Usage *
• Category Selections – shows browse category mode visits, page views, and listing impressions by category name
• Brand Selections – shows browse brand mode visits, page views, and listing impressions by brand name
• Circular Selections –shows browse by page mode visits, page views, and listing impressions by circular name with a drilldown to circular page number
Product / Content Level
Tracking *
• Reports on all activity by product title (visits, listing impressions, detail views, buy online clicks, add to shopping list clicks). Reports can group products by Brand, Category, or Circular.
* These deeper levels of content specific tracking carry an additional one time and ongoing set of fees
9.2.07
Sample Circular Based iPhone App - BBY
9.2.07
Sample Circular Based iPhone App - BBY
9.2.07
Sample Circular Based iPhone App - BBY
9.2.07
Sample Circular Based iPhone App - BBY
9.2.07
Sample Circular Based iPhone App - BBY