shopper stop ppt by raj kumar

Presentation By MMM 3rd SEM

Retail Marketing

Topic: Shoppers Stop

Nilam Mali Rajkumar Gupta

GROUP 1: MMM 4th SEM: TIMSR

Retail Overview INDIA

• Traditionally retailing in India can be traced to – The emergence of the neighborhood

‘Kirana’ stores catering to the convenience of the consumers

• Era of government support for rural retail– Indigenous franchise model of store

chains run by Khadi & Village Industries Commission

• Textiles sector with companies like Bombay Dyeing, Raymond's, S Kumar's and Grasim first saw the emergence of retail chains



• Later Titan successfully created an organized retailing concept and established a series of showrooms for its premium watches

• The latter half of the 1990s saw a fresh wave of entrants with a shift from Manufactures to Pure Retailers. – For e.g. Food World, Subhiksha and Nilgiris

in food and FMCG; Planet M and Music World in music; Crossword and Fountainhead in books.



• Post 1995 onwards saw an emergence of shopping centers

• Emergence of hyper and super markets trying to provide customer with 3 V’s - Value, Variety and Volume

• Expanding target consumer segment: The Sachet revolution - example of reaching to the bottom of the pyramid.

• At year end of 2000 the size of the Indian organized retail industry was estimated at Rs. 13,000 crore


Retail Trend in India

• Retailing in India is witnessing a huge revamping exercise• Rated 5th most attractive emerging retail market • Estimated to be US$ 200 billion, of which organized retailing

makes up 3 percent or US$ 6.4 billion• Annual growth of department stores is estimated at 24%• Ranked 2nd in a Global Retail Development Index of 30 developing

countries


Retailing formats in India• Malls• Specialty Stores• Departmental stores• Multi Brand Stores (MBO)• Hyper marts / Supermarkets• Convenient Stores• Discount Stores


Shoppers Stop: Introduction• The foundation of Shoppers' Stop was laid on

October 27, 1991 by the K. Raheja group of companies

• 28 retail outlets across the country and is planning to spread its wings with futuristic expansion plans to meet the challenges of the retail industry

• With a Gross Retail Turnover of Rs. 8996 million, Shopper's Stop has become the highest benchmark for the Indian Retail Industry.

• Has progressed from a single brand shop to a Fashion & Lifestyle store for the families.


Shoppers Stop: Introduction• Is the country's largest chain of Department

Stores.• International and domestic brands across

categories such as apparel, accessories, cosmetics, home & kitchenware as also its own exclusive brands

• HomeStop is the first-of-its-kind premium home concept store at Bengaluru, Mumbai and New Delhi, offering a wide range of products


Shoppers Stop: Accomplishments• Shoppers Stop Ltd has been awarded

– “The Emerging Market Retailer of the Year Award“

• World Retail Congress at Barcelona, on April 10, 2008

– Shoppers Stop is listed on the BSE– The only retailer from India to become a

member of the prestigious Intercontinental Group of Departmental Stores (IGDS)

– "Most admired Fashion Retail Destination of the Year“

• Images Fashion Forum - Jan 2009


Shoppers Stop: Accomplishments

– Most Admired Retailer of the Year (Customer Relations) – Shoppers Stop.

• IRF 2009 - Sep 2009

– "Best Visual Merchandising"• VMRD Retail Design Award – July 2009

– "Retailer of the Year - Fashion & Lifestyle" • Asia Retail Congress - Feb 2009


Shoppers Stop: Corporate Profile• Vision:

– To be a global retailer in India & maintain no.1 position in Indian market in Department Store Category

• Mission: – “Nothing but the best” – To strive & achieve nothing but the best in

terms of processes, practices & deliverables


Re-Positioning

EARLIER


Re-Positioning

NOW


Re-PositioningOn April 24, 2008, one of India's oldest retail chains Shopper's Stop Ltd unveiled its new logo as a part of its re-branding strategy.

• In a bid to reposition itself as a 'bridge to luxury' store as opposed to its earlier image of a premium retailer

• Commenting on the change, B.S. Nagesh, Customer Care Associate and Managing Director, Shopper's Stop, said, "Change is essential. Our consumers are changing, their preferences are constantly evolving. They are getting younger. Shopper's Stop came up with several initiatives - it planned to increase per store area from around 40,000-45,000 sq. feet to 75,000-85,000 sq. feet.


Shoppers Stop (Malad-InOrbit)• Store Size: 1,17,000 sq feet • Retail Presentation Area: 56% – 64% of total

store size• Sales per square foot: Rs. 2,600/-• Gross margin per square foot: Rs. 340/-• No. of Employees: 480• Approximate Rentals: Rs. 75 per square foot


Shoppers Stop (Malad-InOrbit)• Investments (furniture, fixture and fittings):

Rs. 2,800/- per square foot.• Average Ticket Size: Rs. 2,400• Conversion ratio: 32%• Private Labels:17% of Merchandise Mix and

21% of total sales• % of Sales contributed by Malad Store to

overall sales: 13%


S.W.O.T Analysis

• STRENGTH:– Oldest– Financial conditions– loyal customer base of over 782000* First

citizen members * 2009 data

• WEEKNESS:– Less number of outlets


S.W.O.T Analysis

• OPPORTUNITY:– Changing taste of young generation– Preferred partners for foreign player

• THREAT:– Competitors like Globus, Lifestyle,

Westside.


Major Retailers


Shoppers Stop: Place

28


Shoppers Stop: Place

• North – Delhi-Ansal Plaza– Ghaziabad - Indirapuram– Gurgaon - Metropolitian Mall– Jaipur - Malviya Nagar– Lucknow - Gomti Nagar

• South – Bangalore - Bannerghatta

Road– Banglore - Garuda Mall– Chennai - Chetpet– Hyderabad - Begumpet

• East – Kolkata - Forum Mall– Kolkata - Salt Lake City

• West – Mumbai - Andheri– Mumbai - Bandra– Mumbai - Chembur– Mumbai - Juhu– Mumbai - Kandivili– Mumbai - Malad– Mumbai - Mulund– Pune - Shivaji Nagar– Pune - Camp


Shoppers Stop: Product Mix


Shoppers Stop: Product Men Apparel• Indian Terrain• Allen Solley• Dockers• Stop• Zodiac• Park Avenue• Ven Heusen• Mario Zegoti• Arrow

•Austin Reed (London)•Louis Philippe• Giovani• Vettorio Fratini•Wills Lifestyle


Shoppers Stop: ProductWomen wear• I’shvarah• Stop• Mix n Match• Haute Curry• Kashish• Sanaa• Biba

• Mufti• United color of Benetton• Fem – French Collection


Shoppers Stop: Product• Cosmetics / Skincare

– CHAMBOR– LOREAL

• Fragrance– ADIDAS– ARAMIS– BVLGARI– CALVIN KLEIN– DAVIDOFF– DKNY

– FERRAGAMO– NAUTICA– RALPH LAUREN,– VERSACE


Shoppers Stop: ProductChildren wear• Gini N Joni• Barbie• Zapp• Ruff• Lilliput• Kanz


Shoppers Stop: Price

• Shoppers Stop follows Premium Pricing Strategy that includes selling of High Quality Products at a High Price.

• Shoppers stop caters to different segments of the consumers.

• Men’s apparel– The range of men’s clothing starts from Rs

500 being the lowest to nearly 6ooo highest.



• Women’s apparel– The range of women’s clothing starts from

Rs400 to Rs 10000• Men’s accessories like sunglasses, belts,

watches, shoes etc ranges from Rs 1000 to Rs 20000.

• Women’s accessories like sunglasses, watches, belts, sandals, earrings etc has the price range of Rs 2000 to Rs 40000.



• In the kids section prices of toys and other accessories ranges from Rs 100 to Rs 5000

• In the cosmetics section there are products like deodorants, skincare cosmetic, make-up stuff. Their price ranges from Rs 200 to Rs 2000.


Shoppers Stop: Promotion• Denim festival• Customer Care association• First Citizen Card• Surprise Sale• Valentine Sale


Shoppers Stop: People• Front-line staff will have a direct impact on

perceptions• Grey black uniform to suit with the Shops

interiors• Good personality to attract the customers

inside the shop• Friendly nature•


Shoppers Stop: Productivity and Quality• Improving productivity is a requisite in cost

management • Quality as defined by the customer, is

essential for a service to differentiate itself from other providers

• SS store has all international brands and all well-to-do, high quality Indian brands

• It is possible for SS to provide best of the quality


Shoppers Stop: Physical Evidence• Lovely fresh fragrance at entrance• Spacious landing strip• Wall space utilized for mirror and print ads of

the brand or the product near• Also utilized it by providing self's and

constructing trail room around it• Mirror finish style flooring• Escalators • No stacking bellow knee level


Shoppers Stop: Physical Evidence• Men’s Apparel stacked in a unique style.

– One type and many sizes together in ascending order

39

40

41

42

44


Shoppers Stop: Physical Evidence


Shoppers Stop: Layout Malad InOrbitS

• Ground Floor:



• 1st Floor

Crosswords

International Brands Apparels

Form

al Shoes

Escalato

r

Moth

er

Care

Jeans /ShoesMen's Formals

Kurt

as

Trail room

Billing Counter



• 2nd Floor


Shoppers Stop: Process• Retail-friendly supply network, connects its locations

online all over India.• Enables immediate replenishment of stocks at any

given outlet.• ERP package - imported from the US-based company

J. D. Armstrong, and is called the JDA package.– ERP package handles– Merchandise management– Warehouse management– Automated replenishment– Sales management


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shopper stop ppt by raj kumar

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