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Indian Retail Industry

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Organized Sector

10% GDP-US $6.4 bn

8% employment

30% CAGR

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Life Cycle

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Annual retail growth rate

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Shoppers Stop

Established 1991 in Bangalore

Leading departmental store

K Raheja group

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Strength of SS

Pioneer Loyal customer Low risk Good financial position Presence across various segments Parikrama-a festival

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Weakness of SS

Competition from standalone stores

Late entry into value retailing

Store makeover expenditures

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Opportunities of SS Higher disposable income

Tier 2 and Tier 3 Cities

Collaborate

Private labels

Enter new segments-consumer goods

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Threats of SS

High attrition

Lesser consumer spending

Entry of foreign players

Unorganized sector

Independent stores

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Competitors

Lifestyle Globus Central Pantaloons Westside Ebony

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Marketing strategies for Shoppers Stop.

Gorilla marketing

Interactive marketing

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Big Bazaar 2001

Future group

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Strength of Big Bazaar

Brand equity

Infrastructure

PoP promotions

Variety of goods under one roof

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Weakness of BB

Falling revenue per sqft

General perception

Unable to meet targets

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Opportunity of BB

30% CAGR in organized retailing

Evolving consumer preference

Online

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Threats to BB

Unorganized retailing

Entry of foreign players

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Competitors

Spencer

Subhiksha

Reliance Retail

Reliance Mart

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