shoppers guide… · no other print or online publication can offer you the sustained, targeted...

COMMUNITY 2018 Advertising GuidePhone (269) 694-9431

Fax (269) 694-9145email: [email protected]

117 N. FARMER - P.O. BOX 168 - OTSEGO, MICHIGAN 49078

Reaching over 13,000 homes in Southwest Michigan since 1945 • Otsego, Plainwell, Martin, Cooper and Alamo areas.

Shoppers Guide

ADVERTISE WITH US AND WATCH YOUR BUSINESS GROW!

Let us partner with you to help build a successfulmarketing strategy. We’ll work with you to form abusiness plan that maximizes your presence in thisconsumer-driven market. It doesn’t matter if you’readvertising locally, regionally or across the entiremarket - we can customize packages and createsolutions to best suit your budget and marketinggoals that work for your business.

Our Business isHelping Your Business!

Marty Bennett, Owner/PublisherShannon Morris, Sales

` Advertising Classifieds Inserts Web Design

Reasons toAdvertise with us...WE ARE THECOMMUNITY SHOPPEROur content of Display & Classified adshas been an established medium ofexchange between buyers and sellers inSouthwest Michigan since 1945.

WE DELIVER FREEto over 12,920* homes & businesses onSaturdays, plus we distribute additionalcopies free of charge at many key trafficlocations in Allegan, Barry & KalamazooCounties with additional 600+ digitalviews per month.

WE ADD VALUENo other print or online publication canoffer you the sustained, targeted circula-tion, market coverage and readershiployalty of the Community ShoppersGuide.

WE ARE COMMITTEDWe print 13,500 copies each week &delivery them free to the community. Wemake that investment because our read-ers and advertisers support us and seeus an integral part of the local marketeconomy.

WE ARE AND KNOW LOCALWe are a locally owned family businessbringing the community together andpromoting the local economy for threegenerations!

We provide effective, affordableadvertising for everyone!

www.communityshoppersguide.net

*Based on 2018 CVC Audit






Shoppers Guide


DEADLINESDisplay Ads . . . . . . . . . . . . . . . . .Wednesday 5:00pmClassified Ads . . . . . . . . . . . . . . . .Thursday 3:30pmProof Ad Deadline . . . . . . . . .Wednesday 12:00noon

SUBMITTING ADSSend your camera-ready artwork by Wednesday 5:00pmof your issue week. Email: [email protected]

DESIGN SERVICESOur Graphic Design Department will help you createthe right look to capture your audience’s attention.

Contact one of our advertising consultants or [email protected] with artwork and ad copy.

CAMERA READY ADSBlack & White/Grayscale or 4 Color (CMYK)85 line screen & 200-300 dpi resolution.

Preferred format is a PDF (please embed fonts)Tabloid Page Size: 10.375” W (4 Columns) x 16” HFront Page Size: 10.375” W (4 Columns) x 13.565” H

COLOR RATES$10 - extra . . . . . . . . . . . . . . . . . . .1 inch to 4 inch Ad$15 - extra . . . . . . . . . . . . . . . .4.5 inch to 1⁄8 page Ad$20 - extra . . . . . . . . . . . . . . . .8.5 inch to 1⁄4 page Ad$40 - extra . . . . . . . . . . . . . . .16.5 inch to 1/2 page Ad$80-$100 - extra . . . . . . . . .32.5 inch to Full page Ad

PAYMENTUntil credit is established, advertisers must pay for thespace at the time of insertion. We accept payment byVisa, MasterCard, Discover, personal check or cash.

Classifieds

$11.00 minimumfor 1-15 words

add $1.00for every 1-5 words more.

––––––––––––––––

$1.00 extra for all bold––––––––––––––––

$2.00 extra for boxed––––––––––––––––

$5.00 extra for reversed––––––––––––––––

$15.00 extra for a logo

Published weekly on SaturdaysDisplay Advertising

$9.93 per column inch12 month contract rate.

––––––––––––––––


––––––––––––––––


––––––––––––––––

$14.18 per column inchOpen rate.






Shoppers Guide


.

InsertsBoost your visibilitywith insert advertising.

We’ll deliver them to theZIP codes areas of yourchoice or to our entiredistribution area.––––––––––––

INSERT RATES

$30.00 - $60.00per thousand

Up to 72 pages. Rates varydepending on frequency andcirculation coverage. Ask about

special rates for running full circulation all year!

Call 269-694-9431

!

Michigan

49009

49046

49080

49055

49078

49070

49004

Allegan Barry

KalamazooVan Buren

Otsego

Key to Features

County Boundary

Zip Code Boundary

Community Shoppers GuideOtsego, Michigan

19-0053

´

Plainwell

Delton

Kalamazoo

Gobles

Martin

Plainwell 490804,658 - Circulation*

Otsego 490784,522 - Circulation*

Martin 490701,045 - Circulation*

Gobles 49055200 - Circulation*

Delton 49046770 - Circulation*

Kalamazoo 49009795 - Circulation*

Parchment 490041270 - Circulation*

Assorted 38 - Circulation*(Based on on 2018

CVC Audit)






Shoppers Guide


Display Ad SizesShown is a sampling of ourpopular sizes and shapes.

Visit our website, call or email us for information on other available sizes.

We are a Tabloid sized paperwith a page format of

4 columns wide 10.375” x 16” long.Front Cover size: 10.375” x 13.565”

Ad size is determined by multiplyingcolumn width by length (in inches).Example: 2 columns wide x 4” long

1/8 page / 8 inch ad

COLUMN WIDTHS1 column . . . . . . . . . . . . .2.5"2 column . . . . . . . . . . .5.125"3 column . . . . . . . . . . . .7.75"4 column . . . . . . . . . .10.375"

1/8 Page Ad Size2 column (5.125” wide) x 4 inches1 column (2.5” wide) x 8 inches

$79.44 12 month contract rate

$113.44 open rateAdd Color for only $15 more!

1/4 Page Ad Size2 column (5.125” wide) x 8 inches


$226.88 open rateAdd Color for only $20 more!

3 Inch Ad Size1 column (2.5” wide) x 3 inches


$42.54 open rateAdd Color only $10 more!






Shoppers Guide


Business Directory

$30.00 per week

Leaving Your Job? Let’s talk.

www.edwardjones.comMember SIPC

Tim Andrus, AAMS®

Financial Advisor113 E. Allegan St.Otsego, MI 49078Bus: 269-692-2280

Jim Meles, AAMS®

Financial Advisor101 S. Main St.Plainwell, MI 49080Bus: 269-685-1181

Monday-Friday 8:30am-5:00pmEves. & Sat. by appointment only

Ted LaFountain, Owner

BUDGETAppliance Service, LLC

Quality Service At Affordable Prices

(269)685-8902

• SEWER & DRAIN CLEANING • SERVICE/REPAIRS

269•903•2891

email: [email protected]

www.preferredplumbinghvac.com�Clip’n Save �$20 on your next

service call with this ad

Limit one coupon in a 30 day periodNot valid with promotional services & pricing.

Prompt, Local,Professional Service

Winterizations & FurnaceServices Available!

An independently owned and operated member by BerkshireHathaway Home Services - Michigan Real Estate

email: [email protected]

Ph/Fax: 269-685-6954 • Cell/Txt: 269-217-2312Office: 269-488-5373

www.sueshumaker.bhhs.michiganrealestate.com

Michigan Real Estate

SHUMAKERGoing the Extra Step for You

Selling or Buying?CALL Sue Shumaker, Broker, GRITop Producer with 25 Years Experience!

• Business Cards • Newsletters • Announcements • Faxes

• Stationery with Envelopes • Copies (Even Single Copies!)

134-B WEST ALLEGAN STREET- OTSEGO -

2 6 9 -6 9 4 - 9 1 4 1FAX: 269-694-2818

Monday thru Friday 7:30-4:00

See Us For All YourPrinting Needs

We focus on the little jobs!• Driveway Repairs

• Small Yard Grades • Barn Prep• Small Lot Prep

Quality work and customersatisfaction is number one!

AustinExcavating LLC

Jarrod AustinOWNER/OPERATOR

MINI EXCAVATOR & SKID STEER(269)760-2047

Great LakesPlumbing & Heating

- SAME DAY SERVICE -

349-1644 or 673-6000greatlakesplumbing.com

Looking for anADULT FOSTER CARE

Provider?www.dianas-care.com

Locally owned, RN managed

Diana’s Care, LLC328 East Morrell St.Otsego, MI 49078

269-694-9760

Elizabeth V. Bauer, Attorney at Law128 E. BRIDGE ST., PLAINWELL685-6883 or 1-888-367-9870

“SERVING THE COMMUNITY SINCE 1977”

•Divorce & Family Law•Custody & Support•Wills & Probate•Deeds/Land Contracts•Power of Attorney•Adoptions/Guardianship

Ramsey & BauerAttorneys at Law

“We care about your problems”

JOE’SLAWN ‘N’ GARDEN

JOE’SLAWN ‘N’ GARDEN

SALES & SERVICE & PARTSTrailers • Blowers • Tractors • Mowers • Riders

Rototillers Chippers • Snow BlowersComplete Small Engine and Trailer Repair

Commercial and Residential

DEALER FOR:White • Cub Cadet

Husqvarna • Troy-BiltSMALL ENGINE REPAIR

Briggs • Tecumseh • Kohler • OnanKawasaki • Honda • Subaru

(Most warranties accepted)

– Over 18 years Experience –Corner of 26th & M89, Allegan

269-673-8736

Dr. Eric Russell

269-685-3660

West Michigan Chiropractic Health Center

352 12th Street - PLAINWELL

Provider forBCBS,

United, HPM,PPOM,

Mail Handlers,AETNA

Now

AcceptingNow

AcceptingNew PatientsNew Patients

Business Directory

Community Shoppers Guide117 N. Farmer, Otsego • (269)694-9431

Studies show independent retailersreturn more than 3x as much money

per dollar of sales than chain competitors.*

*www.amiba.net/resources/multiplier-effect

Let us build the idealwebsite for your business!

Add Coupons, Menus, Pictures, Slideshows, Videos

Update your customers!Post specials!

ONLY $399and $35/mth.

YOU’LL GET...• Rock Solid Hosting• Mobile Website

• Unlimited Updates/Changes• Social Media Integrated • 24/7 Statistics Available

• Local Support• Compatibility On Any Device

Call Community Shoppers GuideToday for a FREE Consultation!

(269)694-9431

REVERSED CLASSIFIEDS NOW AVAILABLE in the Shoppers Guide FOR ONLY $5.00 extra!

DeMENT AND MARQUARDT, PLC

A law �rm focusing on estate planning,

estate settlement, and the transfer of wealth.

Charles S. Ofstein • William B. Millard • Michael D. Holmes Michele C. Marquardt • Daniel L. DeMent • Whitney A. Kemerling

the Globe Building211 East Water Street, Suite 401

Kalamazoo, MI 49007269.343.2106

Community Page

SPECIAL$20.00 per week

1 column x 3 inches

$40.00 per week2 column x 3 inches

• Engagements • Weddings

• Anniversaries• Birth Announcements

• Graduations• Community Events

• Non-Profit OrganizationsCall for more details.

CLASSIFIEDS ARE AVAILABLE TOO!1-15 words only $11.00

Add $1.00 for every 1-5 wordsafter 15 words.

Obituaries$60.00 per week

per 250!






Shoppers Guide


CallToday!

WE SELL REPLACEMENT

INK PADS!

WE SELL STAMPS

RUBBER STAMPS

& SELF INKING

Why buy new Stamps?

WebDesign

FOR ONLY $35 PER MONTH ...YOU GET...• Rock Solid Hosting • Mobile Website• You Can Make Unlimited Updates/Changes• Social Media Integrated • 24/7 Statistics Available

SET UPONLY $399

We do the designing and set upof your brand new up-to-date site

Then YOU can add content anytime!No Technical Skills Required!

Printable Coupons, Menus and more!Pictures, Slideshows, Videos and more!

We’ll support you and show you how!

Unique Designs with Features You Can Easily Use!

A few samples you can visit....

Call Today!

(269)694-9431The Community Shoppers Guide

117 N. Farmer St., Otsego email: [email protected]

www.canadiandiscountmi.comwww.oldmillbrew.comwww.plainwellgardencenter.comwww.proautomotiveservicesllc.comwww.alamonursingandrehabilitation.comwww.finishingtouchautobody.netwww.williamcrispe.org

Stand Out from the

Crowd...with custom designed BUSINESS CARDS,FLYERS AND BROCHURESNeed ideas?Low Cost Desig n Service Available.

Have an idea?Bring in your own ideas, designs, or logos

$25Business Cardsstarting at

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