Shoppers’ Stop is promoted by the K Raheja Corp Group, one of leading players in real estate development and hotels. Shoppers’ Stop has progressed from being a single brand shop to a family orientated fashion and lifestyle store. It operates under the departmental store format, and was one of the pioneers of the large format stores in India.

Company’s Profile

Category Management

Exclusivity :Private Labels

Shoppers Stop

First Floor

Accessorise

Cosmetics

Men’s Apparel

Women’s Apparel

Second Floor

Kid’s wear

Cross Words

Third Floor

Home Stop

Assortment Plan

• Sunglasses : Rs.500 to Rs.13,920• Women’s Tee-shirt and Top : Rs.279 to Rs.3,499• Women’s Footwear : Rs.599 to Rs. 3,799• Perfumes and Deos for women : Rs.499 to Rs.6,455• Perfumes and Deos for men : Rs.165 to Rs.9,710• Men Jeans : Rs.499 to Rs.10,999• Women Handbags : Rs.588 to Rs.6,595• Women Watches : Rs.1,195 to Rs.23,995• Men Watches :Rs.1,395 to Rs.31,500 etc.

Pricing Policy

Visual Merchandising

Basic Stock Maintenance

• Every day the stock levels were noticed by the floor people who were working as salesmen or customer care associate at the end of that day.

• If there is any stock reduction in the display due to sales we need to take the particular product from the godown and should be placed in display. It is one of the duties of the salesmen to always maintain the stock levels whenever it get reduced.

• Stock can get reduced but it should not get out of stock at any extent, because any consumer should not move out of the store due out of stock. That was the ultimate aim of the shoppers stop in the stock maintenance and also about the inventories maintained by shoppers stop.