shopping actions - commercehub...period 5/30/2018 - 9/30/2018 vs. shopping ads with shopping actions...

Proprietary + Confidential

Transaction fabric for a distributed marketplace

Shopping Actions

Shannon SieveGoogle Shopping

Proprietary + ConfidentialProprietary + Confidential


Touchpoints:Over 120

Journey: 55 days

Journey: 77 days

Touchpoints:Over 400

Journey: 34 days

Touchpoints:Over 35


1B+ users each

1Bdevices


Our Mission:

Build delightful experiences that bring

users, retailers & manufacturers together

throughout the shopping journey

Proprietary + ConfidentialProprietary + ConfidentialHow do users get to the New Google Shopping?Google Shopping entry points from Search, Images, Shopping and the Assistant

Google.com Google ShoppingHomepage

shopping.google.com

Google Shopping Tab Image Search Google Shopping App

(formerly Express)

Google Assistant

“OK Google, buy ____”

Google Shopping Homepage Personalized browse experience from shopping.google.com

Dedicated or partially dedicated promotion of merchant or deal on the

home page

Personalization inspired by users Google activity

Browse by category, store, best sellers, trends and more

Prominently features Buy on Google inventory


Enriched PDP with Options to BuyImproved product data, price comparison, local

offers, video reviews, quick checkout

Customer buy flow Universal Cart

Easy multi-merchant checkoutPersonalized Search Results

Combines buy on Google and Ads inventory


Personalized recommendations to build basketsSmart Suggestions at CartPersonalized Browse Experience Easy Reorder

Proprietary + ConfidentialProprietary + ConfidentialProprietary + Confidential

YouTube (Closed Pilot)

Scaling Shopping Actions across Google in 2019 & beyond


25xMerchants that have

joined since 2018

Shopping Actions continues to expand

Here’s the ever-growing list of merchants on Shopping Actions

2,000+

https://shopping.google.com/u/0/stores


Priority Categories


Simple

Safe

Across Surfaces

Consumer benefits


Easy re-ordering & Basket building

Prominent Merchant Branding

Competitive Pay-per-sale model

Actionable insights

Merchant benefits

Proprietary + ConfidentialProprietary + ConfidentialCommission Rates


> $15,000 sales in 90 days

15% discount on qualifying orders for top merchants:

> 300 orders

1% item defect

4% order defect

LaLa Daisy

15%increase in total sales within first month

12%of monthly sales now come from Shopping Actions

Methodology: LaLa Daisy started running Shopping Actions in June 2018. After six months, the brand compared its sales performance before and after launching its products across Google.


Shopping Actions is complementary to Shopping Ads

Drives sales and repeat purchases from new and existing customers on your site

● Get incremental traffic on Google surfaces vs. running Shopping Ads alone

● Capture new & incremental users on Google

● Surface on emerging surfaces like voice

● Bigger baskets and re-ordering with universal cart

+Shopping Ads Shopping Actions


How Shopping Actions works on Google.com + Shopping Property

Shopping Actions surfaces products across Google, including on Google.com, Assistant, Google Shopping web & App

The unit will serve across max two slots at any given time on Google.com

Shopping Actions + PLA offers are deduped; the same offer, at the same merchant will never show

Shopping Actions and Shopping Ads together


Shopping Actions and PLA Impact

Shopping Actions and Shopping Ads together

When joining the Shopping Actions program:

Shopping Actions will trigger along side of PLAs on Google.com and the Shopping Tab across a portion of queries. As such, there will be an impact to your PLA activity. This may result in a net decline in PLA impressions + clicks.

Shopping Actions drives traffic from Google.com, Assistant, and Google Shopping web & app. Most merchants see an increase in total clicks across PLA + Shopping Actions.

Ambush Board Co.

115%increase in conversions

104%increase in total revenue

After four months of running Shopping Ads + Shopping Actions, they saw:

Methodology: Pre/Post Analysis of Shopping Ads and Shopping Actions Performance, October 2018. Shopping Ads anchor period 5/30/2018 - 9/30/2018 vs. Shopping Ads with Shopping Actions anchor period 10/1/2018 - 2/1/2019.


Shopping Actions Integration

Workstream Description

1. Opt in Products Channel Partner, .CSV feed or API

2. Configure Orders solution Channel Partner or API

3. Configure seller settings in Merchant Center

Ensure Google represents your business and products correctly

4. Complete testing and go liveMake sure everything is working as expected and your team is prepared for launch


The insider’s guide

Maximize Assortment

Opt-in your entire eligible catalog to Shopping Actions.

SKUs are responses to queries

Compete on price

Use our Insights reports to view how often your products are winning the buy box, and

how competitive your prices are

Shipping:Predictable & Fast

Step up your conversion rates by optimizing handling and

delivery times to ensure they match your capabilities

Monitor Performance

Check on your sales performance in the Merchant

Center metrics dashboard

Tips & Tricks


WEBINAR SPECIAL OFFER

Shopping Actions ImplementationFees Waived


Q&A


Jesse LaRoseCommerceHub


Thank You


shopping actions - commercehub...period 5/30/2018 - 9/30/2018 vs. shopping ads with shopping actions...

Documents