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LOGIN

NAME

PASSWORD

CREATE ANACCOUNT

CLICK HERE

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Shopping Cart Abandonment

Online Shoppers Abandon Their CartsWhy

8-9 p.m.Most common time for

cart abandonment

SaturdayMost common day for

cart abandonment

3 in 4 Online shopping carts are abandoned worldwide

$11658

Average value of an online order

5 �

$4 trillion Value of online merchandise

abandoned each year

Online Shoppers Get StuckWhere

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Top 5 Reasons for Abandonment

1. Unexpected costs

2. Just browsing

3. Found a better price elsewhere

4. Overall price too expensive

5. Decided not to buy

56%

37%

36%

32%

26%

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Completion Rates by Device

13.5%DESKTOP

Abandonment Rates by Industry

13.4%TABLET

8.5%MOBILE

It’s a problem most ecommerce retailers are facing: Shoppers come. They add a product to their cart. And they leave without making a purchase. Shopping cart abandonment rates are astronomical, and they’re costing retailers billions of dollars every year. Why is it happening, and what can ecommerce sites do to recover these lost sales?

Ecommerce Tips toIncrease Sales CHECKOUT�

CHECKOUT�

Ecommerce Marketing Tactics for Abandoned Carts

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TRAVEL

80.1%RETAIL

74.6%FASHION

68.8%

24%of online shoppers

abandon their carts because they

want different payment options

13%cancel their online purchases due to payment security concerns

It takes shoppers an average of

5 steps to check out

23%of their consumers leave their shopping carts because they don’t want to create an account

Send an Email Reminder

of cart abandonment emails are opened

44.1%

5

REMINDER

are clicked through11.61%

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You forgot items in your cart�

Every shopping cart abandonment email sent delivers

$8.21 in revenue

of click-throughs lead to recovered purchases

29.9% CHECKOUT�

Send a Text Message

You forgot items in your cart.Click here9 in 10

SMS messages are read within 3 minutes

15.5% You forgot items in your cart.Click here are clicked

of clicks result in a recovered sale

CHECKOUT28.7%

Use Ad Retargeting

CHECKOUT

3 in 4 shoppers who abandon

their carts plan to return later

higher average order value than other purchases

of online retailers follow up on abandoned carts

Recovered purchases have a

Just 22%

You forgot items in your cart!

14.2% $ $ $ $ $

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of shoppers will convert on their first visit to an online store

Ad retargeting lures as many as

30% of shoppers back to a website

54% of online shoppers are “very likely” to buy an abandoned product if it’s re-offered at a discount

For consumers in the 25-34 age group, that number reaches 72%

Only 2%

20% OFF

Streamline the Checkout Process

1 2 3 4 5

Checkout Login

37.4%

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CARD #

NAME ON CARD

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5

Making a Payment

46.1%

SHIPPING CHARGES

�

5

Viewing Shipping Costs

20%

CHECKOUT�

5

Entering Billing/Shipping Address

35.7%

CARD TYPE

28% of online shoppers

abandon their carts when presented with

unexpected shipping costs

1-2 DAYS $42.00

3-5 DAYS $34.00

6-7 DAYS $21.00

1 WEEK $7.95

67% of online researchers buy items in store to avoid shipping costs

OPEN $$

STEP 10

BILLING ADDRESS

SHIPPING ADDRESS

50% of sites ask for

repeat information

15% of online purchases are canceled because the checkout process is too complicated

1 2 3ADDRESS ADDRESS

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Display shipping charges upfront

Keep the cart visible on your site

Allow guest checkout

Minimize the steps required

Provide contact information

Offer multiple payment options

Display security badges

Use exit popups to remind shoppers about their cart

$$ 3STEPS

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© 2016 BankcardBrokers Infographic designed by Mad Fish Digital

Bankcard Brokers Can HelpHow Online retailers can maximize their sales—and improve the shopping experience—with merchant services from Bankcard Brokers. We help ecommerce businesses succeed with effective payment gateways that instill trust and confidence in consumers.

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CHECKOUT�

www.bankcardbrokers.com

SOURCES: baymard.com, savvypanda.com, designforfounders.com, salecycle.com, shopify.com/blog, businessinsider.com, formisimo.com, cpcstrategy.com, blog.compete.com, blog.kissmetrics.com, webstrategiesinc.com, webcache.googleusercontent.com