shopping centers bi solution
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Mirame.net Intelligence Professional Technological SolutionsTRANSCRIPT
www.mirame.net
BUSINESS INTELLIGENCE SOLUTIONS FOR SHOPPING CENTERS
MARKET INTELLIGENCE PROFESSIONAL TECHNOLOGICAL SOLUTIONS
PEOPLE COUNTER
MAKE DECISIONS BASED ON FACTS
HEATMAP
MEASURE TRAFFIC PATTERNS IN YOUR COMMERCIAL SPACE
ILION SALES MONITOR
CONTROL ALL THE SHOPPING SALES
PARKING
MANAGE PARKING AND COUNTING VEHICLES
MIRAME MALL WEB REPORT
FOCUS ALL YOUR BUSINESS INFORMATION
IP VÍDEO
NETWORK SURVEILLANCE
mirame.net™
miramemirame.net™
PREFERRED PARTNER
MIRAME.net provides a wide range of professional technological solutions
for Market Intelligence. We design solutions for IP video surveillance, Analysis
of Consumer Behavior, People Counting, Heatmap analysis, Counting of
vehicles and Recognition of license plates.
The company was founded in the early twenty-first century by a group of
European engineers experts in business management, and currently has its
counting systems installed throughout Europe, in shopping centers and
thousands of retail stores.
We develop specific applications to meet the needs of our customers, from
large enterprises to retail chain stores, and offer a variety of management
tools available for the treatment and analysis of data collected by these
systems.
Our team of specialists performs audits, corrective and preventive
maintenance of implemented systems, so that your company has confidence
in the data.
We collaborate with the best companies in the international market to
strengthen each project. Since the beginning of our activity, we are
strategically targeted to the marketing of Cognimatics products - world
leader in R&D solutions for cognitive vision with over 20 years of experience;
and we are ADP and Solution Gold Partner of Axis Communications - world
leading manufacturer in network video.
With over 10 years of experience, hundreds of national and international
projects in all sectors and a continuous investment in innovation and
development, combined with dedication to customer service, make
MIRAME.net a benchmarketing company in network video solutions.
An autonomous and independent system of two ways
counting of vehicles through cameras installed on the roof of
the car parks, entrances and exits.
TRUEVIEW PARKING™
A system for counting people that automatically counts in real time the number of people passing under the camera and in what direction.
TrueView People Counter™ is a stand-alone people counting application embedded directly in standard network cameras. Counting is done
directly on the camera - at the edge - giving a cost efficient, scalable, and very easy-to-use solution for people counting. The complete solution
is easily installed in an existing local area network and configuration.
TRUEVIEW PEOPLE COUNTER™
An application to visually measure traffic patterns within your
commercial space, which will help you identify problem areas,
finding the best place for marketing, among others.
TRUEVIEW HEATMAP™
A platform that can be installed locally or used as SaaS to
treat data collected by the people counters installed in your
commercial space.
MIRAME MALL WEB REPORT™
Market surveillance growth was driven by a revolutionary technological change. If you have made a major investment in analog CCTV systems,
know that migrating your technology to network video does not invalidate those investments. Learn more about our IP video surveillance
systems!
SOLUÇÕES DE VIGILÂNCIA EM REDE
With Ilion Sales Monitor you can prevent fraud and control in
real time, each and every sale in each store, with the level of
detail you need.
ILION SALES MONITOR™
Make decisions based on facts
with TrueView People Counter™
PEOPLE COUNTER SOLUTION
www.mirame.net
In a highly demanding environment
of commercial centers, operators
know that to compete you need a
repositioning in the market,
achieving differentiation through
management and commercial offer.
The relationship shift between
retailer and promoter, and the
inevitability of a future scenario of
increasing supply of space for an
influx that has nowhere to grow in
order to keep pace with the supply
that will expand, requires a greater
control and analysis of retailers and
consumers.
TRUEVIEW PEOPLE COUNTER™
network cameras from Axis, which allows users to take advantage of Built on the most advanced algorithms for intelligent video available in the existing IP networks. When not running TrueView People Counter™, world, TrueView People Counter™ is a system for counting people that cameras can be repositioned and used for common purposes such as automatically counts in real time the number of people passing under the surveillance. Counting is done locally through the camera, which camera and in what direction. This is a fully integrated application in IP dramatically reduces the Ethernet network requirements.
BUSINESS INTELLIGENCE FOR SHOPPING CENTERS
SOLUTIONS
PEOPLE COUNTER SOLUTION
www.mirame.net
Furthermore, having access to the camera via IP is much more efficient
to maintain, and you can still operate the camera and people counting Conversion rate is the ratio between the number of transactions and
remotely, including downloading or streaming video. Data can be the number of visitors. It is considered to be one of the most accurate
retrieved for analysis at intervals as frequent as one minute. The indicators of performance in Retail. By controlling the conversion rate,
software is modular and fully self-contained, and all counts are retailers can obtain crucial information to improve the profitability of
performed on the processor of the camera without the need for a their retail space.
dedicated PC. Manage, analyze and visualize the data in your
commercial space using the TrueView Web Report™!
TrueView People Counter™ is a stand-alone people counting
application embedded directly in standard network cameras. Counting
TrueView Web Report™ provides essential information you need to is done directly on the camera - at the edge - giving a cost efficient,
promote your business. Use precise knowledge about visitor traffic to scalable, and very easy-to-use solution for people counting. The
complete solution is easily installed in an existing local area network
?measure the number of visitors that actually buy and configuration can be done at any physical location using a
?analyze customer flows and traffic trends standard web based interface.
?evaluate impact of advertising and promotions
?improve staff planning
?determine optimal opening hours TrueView People Counter™ allows instant access to important statistics
?identify and reward high performing commercial spaces and directly in the camera, such as
employees. ?Traffic data,
?Conversion rate and
?Average basket size.
Traffic data can be analyzed directly in the camera via Internet using
the camera’s URL. After a few clicks, users can view people counting
data in real time and bring up interactive charts over historical data.
TrueView Web Report™ is a web-based statistic package that works
seamlessly with TrueView People Counter™. It transforms raw traffic
data into clear and intuitive charts that allow you to quickly gain in-
depth insight to the statistics.
Two way counting - number of people moving in two directions simultaneously
(up / down, in / out)
Crtitical Data
Conversion rate
Fully Integrated
Data Management
Web Reports
PEOPLE COUNTER SOLUTION
www.mirame.net
Discover trends, patterns or identify unusual performance with a few
clicks. Use TrueView Web Report™ to manage multi-site people ?Automated system operates in real time and is fully incorporated
counting by automatically bringing all data to one central database, into Axis IP cameras
and export data to compare with ?Easy to install and setup
?Maintain your people counter remotely over IP, set and monitor
?POS Data parameters, download or stream video.
?Weather conditions ?Full integration with TrueView Web Report™
?Marketing statistics, etc.. ?Import XML data from camera into SQL based TrueView Web
Report™
?Unlimited number of cameras at a commercial space, when
combined with TrueView Web Report™
?Two way Counting – counts the number of people moving in
opposite directions at the same time
?Accurate counting even under high density conditions or with
baby carriages or trolleys present
?Leading digital image processing minimizes shadow and reflection
problems
?Export s data from TrueView Web Report™ to Microsoft Excel
(CSV), or as PNG
?Open protocol allows data integration with POS and other systems
?Fully integrated
?Minimum height over floor: 2.5 metersAdjust all the parameters with the minimum effort and optimize the counting ?Maximum entrance width: 5.0 meters
area by simply using the sliders?Supported Axis models (please, contact us)
?Increase sales by leveraging your buyer-to-traffic ratio and your
turnover per visitor
?Collect data such as customer flows, trend analysis, evaluation of
advertising and promotions
?Improve strategic marketing decisions through effective
monitoring of customer traffic
?Improve your staff’s planning and determine optimal opening
hours
Features
Specifications
Benefits
Measuring how shoppers are using
your commercial space gives you the information
you need to test and optimize the space
layout - potentially leading to improved space
utilization and more satisfied and loyal customers.
HEATMAP SOLUTION
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Data MonitoringTRUEVIEW HEATMAP™
Fully Integrated
Store design
Features
Specifications
Traffic data can be analyzed directly in the camera via Internet using
the camera’s URL. After a few clicks, users can view traffic patterns in TrueView Heatmap™ is a visual tool to measure traffic patterns inside the last minutes, hours or half day. TrueView Heatmap™ data can also your store. It runs fully embedded in Axis network camera and let you to be permanently stored on the server and analyzed at any time with instantly detect and track where the shoppers go inside your commercial the TrueView Web Report™.space, which allows you to optimize its design.
With this operating system, the cameras can also be used for common TrueView Heatmap™ is a standalone application integrated in common purposes such as surveillance, which could reduce the total hardware Axis intelligent video cameras. All analysis are made directly on video cost of the project.camera - at the edge - making it a cost-effective, scalable and very
easy to use system. The complete solution is easily installed in an
existing local network and the configuration can be done at any The design of a store is crucial to the shopping experience. A well physical location using a standard web based interface.thought out strategy can help boost your business dramatically.
Measuring how shoppers are using your commercial space gives you the
information you need to test and optimize the space layout - potentially ?Camera can be used simultaneously both surveillance and leading to improved space utilization and more satisfied and loyal heatmap analysiscustomers. ?Automated system, operated in real time
?Fully integrated into network camerasTrueView Heatmap™ provides an easy-to-use tool that allows for a ?Easy to install and setupscientific approach to evaluate store design changes. The product can ?View heatmap data directly in camerahelp you to pinpoint problems areas, find the best merchandising spots ?Store and analyze data over any available period of time using for product campaigns, set shelf rent based on traffic patterns inside TrueView Web Report™store, and more.?Export data to JPEG images using TrueView Daemon™
?Maintain your people counter remotely over IP, set and monitor
param¬eters, download or stream video
?Leading digital image processing overcomes shadow and
reflection problems
?Fully integrated
?Mounting - Wall or Ceiling
?For indoor use
?Platforms - Axis ACAP cameras
?Browser support - Mozilla Firefox 3.x, Safari 3.x, Internet Explorer 7
or higher.
Where do shoppers go? TrueView Heatmap™ gives you the answer
Measure traffic patterns in your commercial space
with TrueView Heatmap™
BUSINESS INTELLIGENCE FOR SHOPPING CENTERS
SOLUTIONS
Discover trends, patterns
or identify unusual performances
in your store
Ilion Sales Monitor™ can
controlled in real time, every sale
in each store within your
commercial space, with the level
of detail you need. You can view Ilion Sales Monitor™
daily sales per hour or for m2, all
via Internet or by email through
scheduled times.
ILION SALES MONITOR™
This information is just as important as human resources, or even the
products being sold, but without adequate information, business is at a
huge disadvantage against competition.
The goal of Ilion Sales Monitor™ is to oversee sales to help in this task.
Ilion Sales Monitor® is an innovative tool in a simple web format,
capable of monitoring all business information flow, to achieve the best
performance of information and processes.
Ilion Sales Monitor™ is a software that guarantees control over all
transactions carried out at all shop operators POS.
Its main objective is to provide a centralized control tool that allows
real time access to information generated by different POS.
This means that with one click, you can get the sales volume that has
been generated so far, giving you back full control of your business,
ensuring accuracy of data received and giving you a clearer and more
complete perspective about new business opportunities.
The most common method of commercial property exploitation This application control individual ticket information instantaneously as
combines what is called a guaranteed minimum income (based on the transactions occur and provides data management analysis for
local square meters) with a percentage commission on sales. This decision-making.
method means that the primary source of the property’s income is
exposed to the shortcomings of traditional control systems, which are Plus, the mystery client is unnecessary, as information can be verified
both expensive and ineffective. This leaves a critical part of your business immediately.
information in the hands of third party information, and without the
means to verify its accuracy.
The reality of this situation vastly reduces the property management’s
ability to act in situations where revenue decreases drastically, since each
brand has its own management system and customer attraction and
retention programs to follow. Even property management’s campaigns
become more difficult to carry on.
Track sales and prevent fraud in your business space
with Ilion Sales Monitor™
ILION SALES MONITOR SOLUTION
www.mirame.net
BUSINESS INTELLIGENCE FOR SHOPPING CENTERS
SOLUTIONS
ILION SALES MONITOR SOLUTION
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Benefits
Features
Ilion Business Portal Platform (on demand)
Monitor agent
?Saving - Eliminates the need for live inspections (Mystery Shopper)
?Control - Get a more accurate idea about the clients’ preferences
and favorite products
?Security - Ensures that the data you work with have not been
manipulated, since the moment the ticket is generated you have an
identical copy in your hands
?Reliability – Eliminates weekly and monthly sales lists, expediting
the compilation and processing of data.
The most important feature is that all information is managed and
accessed in web format, which can be accessed by any duly
authorized employee from any computer connected to the network.
There is no need for a new network infrastructure, because we can use
the existing one.
?Sends a pre-scheduled email of sales
?Web access to sales data
?Real-time information?
?Ilion Transaction Agent - AENA compatible agent to monitor POS
?Ilion Sales Agent - Direct access to POS to monitor transactions
?Information readily available and in real time
POS + Monitor
Server
Computer connected
to the Internet
TrueView Parking™
provides a unique,
scalable, cost-efficient
and easy to install
solution that is entirely IP
based and built
on standard hardware. All
counting is done locally
on the cameras,
dramatically reducing
Ethernet bandwidth
requirements and
increasing system
reliability.
TRUEVIEW PARKING™
Benefits
Data Management
TrueView Parking™ is a parking management and embedded video
analytics. The system is entirely IP network based, using only standard
network cameras and IP supported displays for counting and showing
traffic to and from parking facilities. TrueView Parking™ requires no
auxiliary PC or PLC, no inductive loops and no costly pavement work.
This system provides a unique, scalable, cost-efficient and easy to install
solution that is entirely IP based and built on standard hardware.
Using the world leading embedded video processing software, all
counting is done locally on the cameras dramatically reducing Ethernet
bandwidth requirements and increasing system reliability.
The solution is easily installed in an existing local area network and
configuration can be done at in any physical location using a standard
web bases interface.
?Cost effective parking management
?100% IP network based
?No inductive loops or costly pavement work.
The occupancy level of the car park can be monitored in real time via
Internet using the URL of the camera loaded with TrueView Parking™.
Traffic data can also be managed through the optional software package
TrueView Web Report™ - a web-based application of statistics tools that
works seamlessly with TrueView Parking™. This software helps you
analyze traffic data, manage multi-site car parks and allows export of
data in a variety of open formats.
Manage parking and count vehicles
with TrueView Parking™
PARKING SOLUTION
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BUSINESS INTELLIGENCE FOR SHOPPING CENTERS
SOLUTIONS
Complete Solution
Features
Specifications
?Export data automatically from the camera to TrueView Web
TrueView Parking™ is an automated standalone, two way vehicle Report™
counting system for ceiling mounted cameras installed at entrances and ?Unlimited number of cameras to a site or multi-sites when
exits. The complete system consists of cameras loaded with TrueView combined with TrueView Web Report™
Parking™ software and IP supported displays and can be installed on a ?Two way counting: Counts vehicles moving in two directions
common local area network. One camera can be configured as master simultaneously
collecting and managing the traffic data from all other cameras in the ?Leading digital image processing overcomes shadow and
system and can also be configured to send the occupancy level directly reflection problems
to displays that guides the traffic. ?Open protocol enables integration with other systems data
Installation is as easy it can be performed and maintained by your own
team. Accessing the camera over IP is much more cost efficient for
maintenance and, therefore, you can manage camera and the vehicle
counting remotely. This includes downloading or streaming of video
remotely!
Data can be retrieved for analysis on timed intervals. The software is
modular and completely autonomous with all counting done on the
camera‘s CPU, requiring no dedicated PC.
Manage, analyze and view data from any number of units and from
multiple sites with TrueView Web Report™!
?No inductive loops or costly pavement work is requiredTwo way counting of vehicles to and from the parking?IP 100% - cost efficient, scalable, easy to maintain and future proof
?Fully embedded software for standard network cameras
?Easy to install and setup?Fully embedded?Observe the occupancy levels of all different parking areas or levels ?Minimum height over floor - 2.5 metersfrom one web page on the master camera?Maximum entrance width - 5.0 meters?Full integration with TrueView Web Report™?Supported Axis models (please, contact us)?Configure all parking areas or levels from one centralized web page ?Displays - Poltech LDPH20 / 6won one master camera
?Maintain system remotely over IP, set and monitor parameters,
download or stream video
PARKING SOLUTION
www.mirame.net
Manage all stores
using the application
Mirame Retail Web Report™ as SaaS
MIRAME MALL WEB REPORT SOLUTION
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Focus all your business information
with Mirame Mall Web Report™
MIRAME MALL WEB REPORT™ Mirame Mall Web Report™ is a
platform that can be installed on the
client site or used as SaaS, which
allows all spaces management, from
the intersection of sales information
with entries and the establishment of
rates sales conversion. What's more,
the heatmap module can also be
integrated with thermal cameras from
other manufacturers!
Mirame Mall Web Report™ is a tool designed for data analysis
collected by people counters installed in the commercial space
or retail chain, which simplifies data export and analysis. This
application lets you manage an unlimited number of people
counters installed in the same space or in different stores.
This system is based on Intranet/ Internet, enabling counters
management by various departments, users and computers,
while eliminating the costs of license per user.
Due to its open architecture and flexibility, deployment of
updates has never been so fast and easy! With Mirame Mall
Web Report ™ you can also access the system through any
computer on the same network as the counters, or remotely.
BUSINESS INTELLIGENCE FOR SHOPPING CENTERS
SOLUTIONS
MIRAME MALL WEB REPORT SOLUTION
www.mirame.net
The ideal solution for demanding customers HeatMap Analysis
A complete solution
The heatmap module provides an
understanding of patterns of activity Flexibility and Integration
in the area being monitored through
intuitive reports.
Cognimatics True View Web Report™ is a tool that allows data Mirame Mall Web Report™ enables the integration of heatmap
measurement collection and the generation of simple reports, analysis module which defines the occupancy rates of each store area.
however, its parameters can be complex for most current users of the Heatmap is a vital tool for sales and merchandising as it simplifies the
retail segment. understanding of activity patterns in the area being monitored through
numerical and graphical reports, avoiding anomalies and predicting
We try to increase our capacity to answer the needs of our most future activities.
demanding customers. Therefore, in 2009 Mirame developed Mirame
Mall Web Report™ - an application based on years of experience with
the retail market, and designed specifically for this sector. Today there
are already hundreds of chain stores that have this solution!
We work with various architectural firms and design agencies in each
country to define
?Installation and implementation coordination (if necessary)
?Check and certification of proper installation and systems
functionality
?Possibility of installation and maintenance through our
international partners and independent experts.
As Mirame Mall Web Report™ parameterization is built by Mirame, we
adapt it to any format or method and ensure integration with major
ERP systems of the retail market. Mirame Retail Web Report™ is a tool
that adjusts to the specific needs of your business and still guarantees
benefits like no other solution on the market!
MIRAME MALL WEB REPORT SOLUTION
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Features
?Ability to set annual store opening schedules, very important for
some comparative reports
?Integration with IP thermal cameras from any manufacturer
?Heatmap Analysis: heatmap analysis module that defines
occupancy rates of each area of the store
?Ability to define conversion rates on sales (indicate number of
tickets unspecified amounts)
?Ability to set sales goals for a space relating to visitors traffic
?Create different counting points and counts grouping (space/ floor
distributor/ door)
?Customizing reports of specific retailers and automatic email to
authorized users in each commercial space
?Multilingual interface: English, Spanish, Portuguese, Italian, French
?Multiuser different levels of access according to geographical
location or business models (franchises, etc.).
?Data collection from people counters
?Automatic verification of all systems functionality (integration with
various network monitoring tools on the server)
?Notification of system failures and low light
?Control rates of diversion and alerts when a counter deviates from
the mean
?Capture multiple photos of a day of each counter for operator
visual analysis of problems
?Image analysis to ensure that the camera provides a valid image,
and there’s no counter distortions due to internal problems
?Crossing local weather data for each counter (temperature and
cloud cover)
?Definition of specific events per space (reforms, cut the street to
traffic, demonstrations, etc.) to understand some historical data
COUNTER + POE ROUTER INTERNET (VPN) MIRAME RETAIL WEB REPORT
People Counter™ design system
As the transition to the video network
becomes a reality, the security management
over an IP network is expanded and
network cameras incorporates video intelligent
analytics applications, systems become
more open and scalable, which translates
into a surveillance system much more
productive and cost-efficient.
Endless possibilities for video surveillance
with Axis IP surveillance
Network video offers more ways to protect access to a video than analog CCTV systems. To prevent overlooking and disclosures of private content, you can use passwords to limit access and the video is encrypted before sending to the network. The system can also be configured to authenticate the connection using encrypted certificates that only accept a specific network camera, thus eliminating the possibility of anyone hacking into the line.
NETWORK SURVEILLANCE SOLUTIONS
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BUSINESS INTELLIGENCE FOR SHOPPING CENTERS
SOLUTIONS
NETWORK VIDEO PROFESSIONAL SOLUTIONS
MIGRATION TO IP
Leveraging IT investments and achieving a lower total cost of
ownership. Most businesses currently have high-speed IP networks connected to the Internet. Adding an Axis network video system simply The video surveillance market has grown exponentially in recent years, uses and extends the same infrastructure to include video functionality. driven by technological improvements and the recognition of these It uses standard IT equipment such as switches, PC servers for video systems to increase public and private security.recording and storage, so existing investments in IT infrastructure and
devices can be leveraged, ensuring high return on investment.As the transition to network video becomes a reality, and security
management over IP network expands and incorporates video analysis And because many times the wireless solutions are the best option for applications of intelligent network cameras, the systems become more the installation of video surveillance, with Axis technology you can open and scalable, resulting in a much more productive and economic connect different places without using expensive cables.surveillance.
Network video, often called video surveillance over IP or IP According to independent research on the differences between analog surveillance, use an IP network through a wired or wireless network to and digital solutions, installation, configuration and training costs for carry video, audio and other digital data. When the technology of analog systems are almost 50% more than for IP systems. For example, Power over Ethernet (PoE) applies, the network can also be used to cabling is almost three times as expensive in analog systems compared bring power supply to the network video products. This system allows with IP-based systems. The primary reason is that coaxial cabling is monitoring and recording video anywhere on the network such as, for more expensive than Ethernet cabling. Also, analog typically and example, a local area network (LAN) or a remote network (WAN) like usually requires separate power cabling, while Power over Ethernet Internet.eliminates the need for electrical connections in the IP system, and
separate cabling is also needed to control analog PTZ cameras. A
network video system allows users to incorporate open PC systems
and open storage with video management software, which costs 20%
less than equivalent DVRs.
If you have made a major investment in analog CCTV systems, know
that migrating your technology to network video does not invalidate Increasing the quality of the image enables the user to more closely those investments. With a network video solution from Axis you can follow details and changes in images, making way for better and faster integrate your existing analog system into an IP-based solution.decisions to more effectively safeguard people and property. It also
ensures greater accuracy for automated analysis and alarm toolsThe solution enables you to take advantage of many features such as
remote pan/ tilt/ zoom, Power over Ethernet or audio and video Axis network cameras provide high-quality video images, and motion detection, while meeting user requirements for image quality, megapixel and HDTV network cameras are available to provide even recording capabilities, reliability and cost-effectiveness.more image details.
Lowered total cost of ownership
Superior image quality
NETWORK SURVEILLANCE SOLUTIONS
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Remote accessibility Distributed intelligence
Easy, future-proof integration
Progressive scan: Depicting moving objects clearly
Scalability and flexibility
Power over Ethernet: Increasing savings and reliability
Cost-effectiveness
Video compression formats: H.264, MPEG-4 and Motion JPEG
With network video, users can access real-time video at any time from Currently, a massive amount video is being recorded, but never
any authorized computer anywhere. The video can be stored at watched or reviewed due to lack of time. As a result, events and
remote locations for convenience and security, and information can be activities are missed, and suspicious behaviors remain unnoticed.
transmitted over the LAN or Internet.
With network video, intelligence has been brought into the camera
itself. Network cameras can have built-in video motion detection and
There are almost no limitations as to where a network video product alarm management so the camera decides when to send video, at
can be placed. Axis network video has the capacity to provide a high what frame rate and resolution, and when to alert a specific operator.
level of integration with other equipment and functions, making it a Other unique features include audio detection and active tampering
continually developing system. A fully integrated Axis network video alarm.
system can be used for a multitude of applications simultaneously: for
instance, access control, building management, point-of-sales systems,
ATMs, as well as fire alarms, intruder and visitor management. Many network cameras employ progressive scan technology that
better depicts moving objects clearly. This advanced image capture
technology means that the whole image is captured at one time, thus
To meet the growing needs of your business, you can choose exactly providing crystal clear images even with a high degree of motion.
what you need today, and scale the system at any time.
Thanks to strict adherence to industry standards, you can easily add Not available for analog cameras, Power over Ethernet (PoE, IEEE
new technologies, additional cameras and extra storage capacity as 802.3af standard) means that the cameras get power from a PoE-
needed to the network video system. enabled switch or midspan over the same standard cable that
transmits video. PoE provides multiple benefits, including reduced
installation costs and flexibility in camera placement. In addition,
Based on open standards, Axis network video products run on IP cameras can get centralized backup power from the server room, so in
networks. Using standard PC server hardware rather than proprietary the event of a power failure they will continue to operate.
equipment such as DVRs radically reduces management and
equipment costs, particularly for larger systems where storage and
servers are a significant portion of the total solution cost. Additional Video compression formats can be a determining factor for a video
cost savings come from the infrastructure used. IP-based networks surveillance application. Many Axis network video products feature
such as LANs and the Internet can be leveraged for other applications advanced real-time video encoding that can deliver simultaneous
across the organization. Motion JPEG, MPEG-4 and H.264 video streams. This gives the
flexibility to maximize image quality for recording while reducing
bandwidth and storage needs.
NETWORK SURVEILLANCE SOLUTIONS
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DIFFERENTIATION FOR RETAIL
A network video system is
capable of sending video without
the need for a dedicated physical
infrastructure. The IP option uses
a standard network, such as local
area networks (LAN) and Internet
to transport information through
the cable network that transmits
the same video.
?Ensure continuous and event-driven video surveillance
?Investigate crime and identify suspectToday we are witnessing an increased data flow available in the retail ?
sector. The secret lies in exploiting these data, analyzing it correctly
and use it for your business benefit.?Control stocks
?Optimize store layoutsThe integrated video intelligence can be combined with different
?Improve signage and displayssources of in-store technology and provide customized reports, and
?Determine shop space valueeven provides a panel of data management information needed to
?Allocate staff where neededmake business decisions in real time. This is a crucial strategy that most
retailers cannot ignore, and many try to integrate this strategy into
short-term plans.?Study employee/customer interactions
?Assess customer flowAs best practice, retailers should seriously consider systems that are
?Understand customers’ buying behaviors.designed and manufactured to the sales environment, instead of
adapted ones.
Systems that automate the main components of data collection and
information provision will ensure a higher degree of adoption, which
translates into a higher rate of retailers’ success. The combination of
video equipment of last generation with video intelligence analysis
gives large and small retailers a system designed to improve customer
service, improve relationships between the seller and supplier, the
optimization of staffing, multichannel marketing promotion and reduce
losses and lack of stock - preparing your business for continued
success and growth.
?Reduce theft
?Reduce inventory shrinkage
?Detect suspicious behavior
?Decrease slip-and-fall claims
?Uncover employee sweethearting
?Integrate with your POS system
?Analyze and resolve EAS incidents
Improved safety and security
Optimized merchandising and operations
Enhanced customer experience
Loss prevention
NETWORK SURVEILLANCE SOLUTIONS
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PEOPLE COUNTER
ZONE COUNTER
HEATMAP
DWELL TIME
PASSENGERS COUNTER
STREET PEOPLE COUNTER
BICYCLE COUNTER
PARKING COUNTER
WEB REPORT
MIRAME WEB REPORT
VÍDEO IP
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on
stan
t evo
luti
on
of
the p
rod
uct
. All
oth
er
trad
em
ark
s are
pro
pert
y o
f th
eir
resp
ect
ive o
wn
ers
.