Shoppingin the

1890s-Current TimeBy: Courtney and Thita

How it Started After people started

settling in 1760s commercial

transactions took place in private homes, taverns, churchyards, mils, and eventually stores

Early on, stores often consisted of a room in the storekeeper’s home

The Nation’s First Shopping Center Cleveland, Ohio Named the Arcade

1890 Contained 4 levels of:

Jewelry Leather Goods Stationery shops Glass topped arcade

Provided band music on Sundays

Middle-class people would wander around and look at the window displays

Continued… The Arcade Today it is an odd

collection of electric shops such as convenience and stamp stores

Huge roof trusses give it a bridge-like look it was built by a bridge

company in 1890

Urban Shopping As the cities grew…

They became an objective for manufacturers and merchants

Started having separate districts which included: Financial services, hotels and entertainment, trade, banks,

insurance companies, and the headquarters of large corporations

Retail shopping districts formed in the center of the city public transportation could easily bring shoppers from

faraway places Causing the modern “Department Store”

Department Stores Marshall Field of Chicago

created the concept He started as a sales clerk in

a dry goods store Discovered that paying close

attention to each woman customer could increase sales

1865 opened own store Motto:

Give the lady what she wants

Allowed women to take home clothes and return them if they were not satisfied

Department Stores Today Department Stores are popping up all over

the place today There are 590 department stores in Wisconsin

alone Places like Wal-mart and other well known stores

need to be all over the place so people are more likely to go to their store

Did you know on average over 18 million people shop at Wal-mart every day!

The Chain Store Groups of stores under

the same ownership Advertised the bargains

Bought in quantity Limited personal service

Used sales methods that included:

Offering brand names Standardized or uniform

packaging High volume Low-cost sales

F. W. Woolworth 1870’s

He learned that most people would buy things “spur of the moment” because of low prices

He didn’t raise his prices in his “five-and-dime store” until 1932

By 1911, there were 596 stores

Sold more than 1,000,000 dollars a week

Advertising Total advertising in

1865 was about $10 million

In 1900 it was up to $95 million Due to improvements in

picture printing Magazines started to

carry newer ads for products

Advertising Today Today advertising is a

huge marketing opportunity From TV's to build boards,

everywhere is an opportunity to advertise

It ranges about $700-$2,500 a month on build board advertising, and about the same for a full page ad in the newspaper

More AdvertisingAdvertising Before… Advertising Today…

As you can see, the old one has a lot more information, while the new advertisement is just flashy and not that informative

Mail-Order Catalogs Montgomery Ward and Richard Sears

Ward’s catalog launched in1872 Provided instructions in 10 languages to help customers

order products Started his company 1886

Sent out a consumers guide twice a year He sent a letter explaining to the consumer that there would

be no errors and what you want would be sent right to you By 1910, 10 million people shopped by mail each year

Mail-Order Catalogs Today Mail-Order Catalogs

continue to increase Why people like it:

They can order it from their own home

Don’t have to drive to the store

It ships right to them It’s easy!

Rural Free Delivery US Post Office helped mail-

order catalogs 1896 they started a system

where the packages are brought directly to your home

A.K.A. Rural Free Delivery Now the catalogs could

advise consumers to give the letter and money to the mail carrier and he will get mail it out for you

1913 made it possible to send 50 pound packages from Chicago to any location in the country

How This Effects Us Today… Without all these new

things like: Department Stores Rural Free Delivery Mail-Order Catalogs The Chain Stores Etc. We would still be going to

a persons home to look for a new pair of shoes!

Continued… Because of all the new

advancements in modern technology, it makes it easier to get what you want when you want it Shopping is not only a fun

way to spend your time it has also helped the

businesses of America Created job opportunities

to support the new ways of ‘shopping’

Work Cited History book

Pgs 483-485 www.gaebler.com/Billboard-Advertising-cost.htm http://www.flickr.com/photos/robertpool/31531340

57/ http://www.patsabin.com/illinois/marshall_fieldlitho

.html www.uvm.edu/~vhnet/hertour/hthome03.html

The End