shopsocially webinar - how customer referrals are transforming avenue® into a word-of-mouth...
TRANSCRIPT
Samir PalnitkarPresident | ShopSocially@ShopSocially
Presenters:
Kristen St. PeterDirector, E-Commerce | Avenue@AvenuePlus
How Customer Referrals are Transforming Avenue® into a Word-of-Mouth Powerhouse at a 11.05X ROI
Introduction How Referral Marketing can convert your business into a word-of-mouth
powerhouse Marketing strategies adopted by Avenue Specific examples and results Questions and Answers Special offer for today’s attendees
Hashtag for the webinar #ReferralMarketing
AGENDAShopSocially and Avenue Webinar
AVENUEFashion exclusively for plus size women
Leader in the plus-size fashion industry Committed to offering trend-right, quality products for every season Focused on fit and comfort Besides the online e-commerce store, Avenue® has approximately 300
offline stores in market
SHOPSOCIALLYPremium Social, Referral and Retention Platform
500+ brand name customers
Driving word-of-mouth promotions for 1000s of brands and delivering positive ROI
Offerings –
REFERRAL PROGRAM | VISUAL COMMERCE | SOCIAL LOGIN | CUSTOMER LOYALTY
PRODUCT STORIES | SOCIAL GAMIFICATION | SHOP WITH FRIENDS | VIRAL EMAIL ACQUISITION
REFERRAL MARKETINGImportance of Referral Marketing
Highly Recommended
Higher Conversion Rate
Quick Sales Cycle
Referral marketing is the third most important channel after SEO and SEM
REFERRAL MARKETINGREFERRAL MARKETINGImpact on CustomersImpact on Customers
Converts customers into brand ambassadors, ensuring a continuous cycle of repeat customers and referrals
Leverages existing customers for marketing your brand
Drives word-of-mouth promotion
10%10% Increase in traffic and sales
REFERRAL MARKETING
ShopSocially Approach
Additional Benefits
Conventional approach, limited impact
7X More effective than other forms of advertising
New-Age Email Acquisition – powered by social media!
Acquire genuine email address and rich user profile data
Creates social posts endorsing brand on social media
Drives high quality referral traffic to the site
30%30% Boost in email acquisition rate
STRATEGY 1STRATEGY 1SOCIAL CONNECTSOCIAL CONNECT
USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS
USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS
USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS
USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS
Referral post is created on Facebook
Each social post drives quality referral traffic to the site
RESULTSRESULTS
Users who used this solution converted to sales at 28.48% (very high number)
Viral email acquisition via word-of-mouth publicity on Facebook
SEO rank boost through social sharing and back links
Additional Benefits
USE FACEBOOK CONNECT TO GET BRAND ENDORSEMENTS
Acquire rich social profile data like email, birthday, gender, locations, friends, friends interests, likes etc.
Pre-verified email addressacquire email ID that is used for Facebook login
STRATEGY 2STRATEGY 2SHARE-A-PURCHASESHARE-A-PURCHASE
Convert up to 10% of your shoppers into brand ambassadors
Get up to 5 referral clicks for every share
Acquire new customers via referrals
Increase repeat purchases by 26%
Create real time social buzz
USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS
Colorblocked Print Tunic
USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS
Colorblocked Print Tunic
USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS
Each socially shared purchase generates a viral post, bringing in quality referral traffic to the site
Colorblocked Print Tunic
RESULTSRESULTS
Referral traffic generated by Share-a-Purchase converted at a 14.88% rate
Viral spread of the brand through purchase sharing
Gathered 1000s of rich social profiles
Generated 1000s of social reviews
USE SOCIAL SHARING OF PURCHASES TO TURN CUSTOMERS INTO BRAND AMBASSADORS
Identify social influencers and reward them – create loyal customers for the brand
SUMMARY
Increase in customer engagement and brand endorsement
1000s Of valuable customer referrals posts on social media
28.48% Conversion rate for connections generated through social connect
11.05X ROI for referral marketing efforts
14.88% Sales conversion rate for referral traffic generated through social sharing of purchases
ADDITIONAL STRATEGIES FOR
REFERRAL MARKETING
REFER-A-FRIENDEnable Friend Referrals via website & email
REFERRALS VIA EMAILGenerate referral from your email marketing lists
WHITEPAPER ON REFERRAL MARKETING STRATEGIES
5 SIMPLE STEPS TO ACQUIRE NEW CUSTOMERS THROUGH AN EFFECTIVE REFERRAL MARKETING PROGRAM
Q & A TIME
Sign Up for ShopSocially’s services by April 15th and we will waive
the one-time setup fee (up to $3,000)
Use code: SSAVENUE while signing up.
SPECIAL OFFER FOR TODAY’S ATTENDEES
Thank You
http://shopsocially.com
+1 650 701 7759