shoptocook - retailer (intro)

ShoptoCook’s Interactive Digital

Marketing Platform

Generate Appetite Appeal

toGenerate Sales!

In-the-Aisle

Relevant

Engaging

©Copyright 2012 ShoptoCook, Inc. All Rights Reserved

IN-STORE MARKETING PLATFORM

ShoptoCook, Inc. (StC) is a digital marketing platform for grocery retailers, delivering engaging content across all forms of interactive media, including in-store touch screen displays, smartphones, tablet, and web; solutions designed to engage shoppers with appealing meal ideas, coupons, promotions, weekly ad circular, and much more.


PLATFORM BENEFITS

Sales Lift: The ShoptoCook In-Store Meal Idea Network delivers recipes to engaged shoppers searching for ideas with a shopping cart in hand; The result? Sales lift with average test over control of 18%. Recipes Sell!

Shopper Insights: All shopper activity is captured daily including sessions, and prints by recipe, by path, by time, by day, by store. Build loyalty by knowing your customers preferences!

Leverage Existing Digital Media: Repurpose existing content for in-store interactive including high definition screen graphics, logos, sweepstakes, promotions, or QR codes. Full screen attractor loops and custom banner headers further reinforce the Retailer’s image making the network ideal for private label promotion, new product launches, and community oriented programs.


SCAN OR SELECT FROM MAIN MENU


RECIPE SCREEN FLOW

Shopper selects a Recipe Channel Button or Scans an Ingredient to view associated Recipes, browse, and print©Copyright 2012 ShoptoCook, Inc. All Rights Reserved

MOBILE TEXT PROMOTION

“Mobile Rewards” provides Retailers with a simple text messaging system that collects shopper’s opt-in cell phone numbers in-store and on-line, enabling targeted messaging down to the store level.

From an individual store offer good for the day, to a chain wide promotion;

A secure way to send offers without competitors knowing!


LOYALTY CARD INTEGRATION

Managing loyalty cards is labor intensive and difficult for many shoppers to update, review, or signup. With Coupon to Card programs, shoppers often have no simple process to check what is sitting in their account in-store.

ShoptoCook leverages existing Loyalty card infrastructure to provide an access point in-store, where every shopper ultimately wants the benefit. Solutions are customized to fit each Retailer’s strategic objectives.


WEB APPLICATION INTEGRATION

Seamlessly integrate existing web based content, loyalty programs, coupon to card, or other value added solutions.

Leverage existing investment in web and mobile based applications into the aisle as an additional touch point

Reach the unreachable. Many shoppers do not routinely visit their Retailer’s web site. An in-store touch point provides shoppers with all the value added content available at home, in the aisle. Convenient, simple, and accessible to all shoppers – a single portal for all things digital!


EZMEALETTER ™

Weekly Sales and Updates send to opt-in email list!

Inspire and Motivate with new meal ideas built around weekly promotions

Seamlessly integrated with web plug-in, mobile, and in-store interactive.

Single point of contact for all meal related digital delivery

Efficient process for collecting opt-in email addresses geo-linked to the store


FOCUS ON HEALTHY EATING Healthy Living means Healthy

Eating. For many shoppers the challenge begins at meal planning time. I want to eat healthy, but I need some ideas to make it both easy and more enjoyable.

Recipe Ideas for Diabetes, Gluten Free, Hearth Healthy, and more are included.

Many Retailers have their own collection of recipes which can be included as well!


CHEESE TO INSPIRE

The Artisan cheese application helps both staff and shoppers explore new options, providing confidence to experiment and discover


COUPON.COM IN-STORE CHANNEL

Retailer web interface used to remove coupons based on inventory or preferences

Coupons updated approximately every two weeks maintaining fresh shopper experience

Web plug-in available as well for Retailer’s web site

Optional “Coupon to Card” application available where Retailer utilizes other third party vendors for content. Shopper selects coupons, scans card, and loads. Shopper view offers already loaded to card, as in-store reminder.


WEEKLY AD CIRCULAR

Two options: Interactive – shopper

touches an item on sale, the item is added to their shopping list, and recipes appear for the featured item.

Static display – shopper views the ad circular and browses each page.


WINE MERCHANDISING For many shoppers wine is

intimidating… and for staff. The Wine Merchandising application empowers the Category Manager to select featured wines on weekly or monthly basis. Wines appear associated with each varietal making life a little simpler for the typical shopper!


BOTTOM LINE:INCREASE CATEGORY / INGREDIENT SALES

Goal: Increase turkey sales during historically slack period

Execution: Increased number and visibility of turkey recipes by prioritizing within all popular recipe categories leading to higher prints.Result: $100,000+ increase in category sales, from recipes…

Sales Impact of Interactive

Recipe Displays

+26%

Sales Impact of Interactive

Recipe Displays

+26%


BOTTOM LINE:INCREASED SHOPPING BASKET

*Independent analysis provided by Steve Methvin Vice President, Retail Technology & E-Commerce, Bozutto’s

Interactive Recipe Kiosk Shoppers Have 17% Higher sales per basket*


OPTIONS

Video: Feature product videos while recipe is printing; up to 20 seconds Channel Focus: Example: Health & Wellness Category, Dessert

Central, Elegant Entertaining, etc. Match the Content Focus to your Brand Focus!

Mobile Rewards: Drives traffic in-store for branded redemption. Utilizes text messaging to deliver unique 9 digit code, when inputted at display, generates printed coupon

Sweepstakes: Entry and execution Loyalty Card Integration: Coupon to Card, check for points, edit

shopper account, or sign-up – provide all shoppers with easy to use in-store access to interactive content.

Custom interactive solutions development for in-store, web, and mobile


For additional information contact:

Mark ValesanoBusiness [email protected] / 480.980.7766 / www.ShoptoCook.com
