short and social video - how to go viral with vine

Download Short and Social Video - How To Go Viral with Vine

Post on 23-Aug-2014

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Short and Social Video - How To Go Viral with Vine by Adam Gausepohl @adamgausepohl of PopShorts #SMX #23A #SMXsocial13 Video is everywhere, and people are paying attention; comScore recently reported more than 44 billion monthly online video content views. That’s 22 hours of video consumed per viewer! Short-form video is easily consumed, appeals to our short attention spans, is easily shared, and has virtually no barriers to entry.

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  • PopShorts Going Viral with Vine Short & Social Video: Vine, Instagram & Beyond Adam Gausepohl, PopShorts @adamgausepohl #SMX #SMXsocial13 #23A
  • PopShorts
  • PopShorts 1) The Biggest Misconception June 4th: 13 million Vine users June 20th: Instagram video released August 20th: 40 million Vine users 3x Growth!
  • PopShorts 1) The Biggest Misconception
  • PopShorts 2) Instagram vs Vine
  • PopShorts 2) Instagram vs Vine Video Creation INSTAGRAM VINE Video MAX length: 15 seconds 6 seconds Import videos: Yes No Image Stabilization: Yes No Filters: Yes No Delete/Re-arrange clips: Yes Yes Save to Camera Roll Yes Yes
  • PopShorts 2) Instagram vs Vine
  • PopShorts 2) Instagram vs Vine Engagement on Instagram Photos: 37 interactions / thousand followers Videos: 24 interactions / thousand followers 1 Source: 1) http://blog.bufferapp.com/instagram-stats-instagram-tips
  • PopShorts 2) Instagram vs Vine
  • PopShorts 22nd September, 2013 2) Instagram vs Vine
  • PopShorts 23rd October, 2013 2) Instagram vs Vine
  • PopShorts Consumption 2) Instagram vs Vine INSTAGRAM VINE Photos and videos Just videos 1-15 seconds 3-6 seconds Yes (small delay) Yes Automatic Sound: Yes Yes Looping: No Yes Geotagging: Yes Yes Facebook, Twitter, Tumblr, Flickr, email, foursquare Facebook, Twitter, copy link feature, Revine feature Photos/Videos: Attention Span Required: Autoplay: Share to:
  • PopShorts 3) Going Viral with Vine Going Viral with Vine
  • PopShorts Viner: Logan Paul Followers (when video was made): 796,100 3) Going Viral with Vine
  • PopShorts 3) Going Viral with Vine vs 90,252 engagements 87,365 engagements
  • PopShorts 3) Going Viral with Vine
  • PopShorts 3) Going Viral with Vine GEs #1 most engaging Facebook post in past 6 months TIP: Copy & paste the Vine.co URL here to save it as an .mp4 file to upload it directly to Facebook: http://en.savefrom.net
  • PopShorts Received approximately 20x more engagement than their average tweet. 3) Going Viral with Vine
  • PopShorts 3) Going Viral with Vine
  • PopShorts 3) Going Viral with Vine Dont forget to post your Vines to Instagram!!! Its OK they arent 15 seconds long!
  • PopShorts 4) Getting Your First 1000 Followers
  • PopShorts 4) Getting Your First 1000 Followers 1) Leverage your other social media properties 2) Create good, shareable content Relatable (Alx James) Funny (Anthony Troli, Logan Paul, Comedian Chris) Interesting / Useful (KaplanGMATPrep) How-tos (GEs #6secondscience campaign) Catchy Jingles (Nicholas Megalis) Mash-ups (Epic Clips, PIXAR VINES, Fail Vine) Creative / Stop Motion (Jethro Ames) a. b. c. d. e. f. g. 3) 4) Give them a reason to follow you a. Run contests b. Create a series (Pt. 1, Pt. 2) c. Dont post crap videos Seed your videos
  • PopShorts 5) The Future of Short Video U.S. smartphone market: 70 percent of teens (aged 13-17) and 79 percent of young adults (aged 18-24) now own smartphones. Source: http://www.nielsen.com/us/en/newswire/2013/ring-the-bells-more-smartphones-in-students-hands-ahead-of-back.html
  • PopShorts 5) The Future of Short Video
  • PopShorts 5) The Future of Short Video Global mobile data traffic will increase 13-fold between 2012 and 2017 Mobile video will increase 16-fold between 2012 and 2017 Two-thirds of the world's mobile data traffic will be video by 2017 Mobile network connection speeds will increase 7-fold by 2017 Source: http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c11-520862.html
  • PopShorts Contact: Adam Gausepohl Email: adam@popshorts.com Twitter: @AdamGausepohl #SMX #SMXsocial13 #23A