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  • 7/26/2019 Short or Long Term Planning

    1/1

    Short or Long term planning or proftatility

    SWOT analysis

    Ideally align streghts with opp and weak with treats.

    If weak are also aligned ith opp this would severly impact the opp

    StrengthsKnowledge of the marketEstablished customers

    OpportunitiesDierentiate SonarAlarmMarket LunarAlarmaggressively

    Weaknesses

    High gearinget cash !ow negativeLow return on e"uitySonarAlarm #roductive ca#acity

    Threats

    $urther com#etitive moves byDynamo%or#LunarAlarm sub&ect tocom#etition

    Short term

    Resouces as per PL and !"

    Long term

    hange stratt


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