shorthorn ratecard 2011-2012

2011 – 2012RATE CARD

• RATES & INFORMATION• DATES & DEADLINES

www.theshorthorn.com/ads • 817.272.3188

T H E U N I V E R S I T Y O F T E X A S A T A R L I N G T O N

Please visit our website: www.theshorthorn.com/ads

2 2011-2012 Advertising Rates and Information

DIRECTORLloyd [email protected] Lloyd for questions about Student Publications.

ADVERTISING MANAGERTammy [email protected] Tammy for advertising information.

ADVERTISING BUSINESS MGR. Ashton [email protected] Ashton for questions about your bill.

PRODUCTION MANAGERAdam [email protected] Adam for technical questions about ad specifications or file formats.

NEWSROOM ADVISERBeth [email protected] Beth for questions about editorial content.

OFFICE MANAGER Brian [email protected] Brian for questions about mailing, delivery, facilities or classifieds.

STUDENT AD SALES [email protected]

UTA CAMPUS AD REP [email protected]

STUDENT PUBLICATIONS PROFESSIONAL STAFF

MAILING ADDRESSUTA Student PublicationsBox 19038Arlington, TX 76019

PHYSICAL ADDRESSUTA Student Publications300 W 1st St., Lower Level UCArlington, TX 76019

• UT Arlington students read The Shorthorn as one of their primary sources of news and information.

• With 33,000+ students and 3,400+ faculty and staff on campus, advertising in The Shorthorn is undoubtedly a smart and sound investment in your business.

• 7,000 copies distributed daily

Call (817) 272-3188 for more information!

32011-2012 Advertising Rates and InformationR

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Information for local, national and cam

pus advertisers

LOCAL RETAIL RATESAvailable to all Metroplex advertisers

Local Open Rate: .......$12.90/pci(Minimum size: 3 column inches)

VOLUME DISCOUNTSINCHES* RATE/INCH DISCOUNT200-399 $10.96 15%400-999 $10.70 17%1000-1500 $10.45 19%*within a 12-month period

NATIONAL RATESAvailable to all national (non-local) advertisers and their agencies.

National Open Rate: ..$15.50/pci(Net, non-commissionable)

CAMPUS RATESThis rate is available to UT Arlington departments and official organizations.

Campus Open Rate: .......$10/pci(Minimum size: 3 column inches)

• Minimum size: 3 column inches • Contract discount available • Pick-up discount available

FRONT PAGE ADSGet your ad out front!

Main News: .....$560 (includes color)

• 10.83” x 2”• Frequency discounts available

PULSE: .............$375 (includes color)

• 10.36” x 1.5”• Frequency discounts available

PREPRINTED INSERTS

Inserts: ................ $70/thousandPlease visit our website at www.theshorthorn.com/ads for important information regarding preprinted insert submission.

SPECIAL ISSUES• Contract discounts will apply to

special issues with signed contracts with The Shorthorn.

• Premium rates will apply for advertisers without signed contracts.


4 2011-2012 Advertising Rates and InformationO

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om The Shorthorn Online includes all editorial content plus multimedia features, blogs, updated weather forecasts and other features. The day’s print edition – including print ads – is accessible in PDF format.

Online Banner and Button ads link to your Web site’s address. Ads consist of graphics and/or limited text.

Text links are one-line ads (limit five words) with a hyperlink to your site, appearing near the bottom of the page.

• Masthead banner (468x60 px) $450/mo. • Box ad (300x250 px) $350/mo.• Banner ad (468x60 px) $250/mo.• Button ad (125x125 px) $150/mo.• Text link ad $30/mo.

Receive a discount when you schedule online in addition to your print ads:• 30” to 60” in print* 30% off online• 61” to 99” in print* 40% off online• 100”+ in print* 50% off online *per month

ONLINE/PRINT DISCOUNTS

Masthead Banner

Box Ad

Box Ad

Button Button

Button Button

Banner Ad

Banner Ad


52011-2012 Advertising Rates and Information

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Button

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Details, Exam

ples & Pricing

COLOR ADVERTISING INFORMATION

Color offers competitive advantage, building your brand and pulling readers’ eyes to your ad. Color is charged in addition to space and is not discountable.

If your ad is...• 30 column inches or smaller $100• 31 column inches or larger $200

FULL PROCESS COLOR SPOT COLORIf your ad is...• Any ad size $75 (per color)

BALLOON LAND123 MAIN STREET • ARLINGTON817.123.4567 • balloonland.com

50% OFFParty Packs


50% OFFParty Packs


50% OFFParty Packs

FULL COLOR SPOT COLOR B&W



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WEEKLY FREQUENCY DISCOUNT PROGRAM

The Shorthorn offers discounts based on frequency and size of the ad. By running on a consistent basis, you can take advantage of our best discount, receiving the greatest return on your advertising dollar.

25% Schedule two display ads in a calendar week and receive a 25% discount on the second ad.*

50% Schedule three display ads in a calendar week and receive a 50% discount on the third ad.*

FREE Schedule four display ads in a calendar week and get the fourth ad free.*

* Ads must be the same size with minimal copy changes


72011-2012 Advertising Rates and Information

BROADSHEETPAGE SIZE12” x 22.5”IMAGE AREA10.83” x 21.08”COLUMNS INCHES1 columns 1.67” 2 columns 3.5”3 columns 5.33”4 columns 7.16”5 columns 9.0”6 columns 10.83”Dbl Truck 22.83”

TABLOIDPAGE SIZE11.125” x 12”IMAGE AREA10.36” x 11.23”COLUMNS INCHES1 columns 1.94”2 columns 4.04”3 columns 6.15”4 columns 8.25”5 columns 10.36”

BROADSHEET

Full page6 columns x 21”(10.83” x 21”)

126 col. in.

1 2 3 4 5 6

TABLOID

1 2 3 4 5 1 2 3 4 5

Half page5 col x 5.5”

27.5 column inches

AD

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etailsQuarter page6 columns x 5.33”(10.83” x 5.33”)

32 col. in.

Half page6 columns x 10.5”(10.83” x 10.5”)

63 col. in.

1 2 3 4 5 6

1 2 3 4 5 6

Quarter page

3 col. x 10.5”(5.33 x 10.5”)31.5 col. in.

Eighth page5.33” x 5”

(3 col. x 5”)15 col. in. Half page

5.33” x 21”3 col. x 21”63 col. in.

1 2 3 4 5 6 1 2 3 4

1/8th page2colx7.5”15 col. in.

Full page5 col x 10.5”

(10.36” x 10.5”)52.5 col. in.

1 2 3 4 5

3/4 page3 col x 10.5”

(6.15” x 10.5”)31.5 col. in.

2x44.04”x4”

2x34.04”x3”

5 6

2x42col.x4”8 col. in.

2x32col.x3”6 col. in.



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ITEM DATE DEADLINE STYLEFall Back-to-School Aug. 18 Aug 10 Broadsheet

Dining Guide Oct. 3 Sept. 26 Tabloid

Basketball Preview Early Nov. Early Nov. Tabloid

Finals Madness Dec. 7 Dec. 1 Tabloid

Fall Graduation Dec. 12 Dec. 6 Tabloid

FALL 2011

ITEM DATE DEADLINE STYLESpring Back-to-School Jan. 17 Jan. 9 Broadsheet

Style Guide Feb. 21 Feb. 14 Tabloid

Housing Guide Apr. 10 Apr. 3 Tabloid

Finals Madness May 2 Apr. 26 Tabloid

Spring Graduation May 7 May 1 Tabloid

SPRING 2012

ITEM DATE DEADLINE STYLESurvival Guide June 1 May 18 Tabloid

4th of July July 4 June 28 Broadsheet

SUMMER 2012Regular Issue

Special Edition

Special Section

shorthorn ratecard 2011-2012

Documents

advertising information

advertising rates

advertising business

campus open rate

advertising managertammy

national open rate

student ad sales

campus ad rep