Joe Short

Short’s Brewing Company Bellaire, Michigan

The Plentiful Promotional Plan Jillian Emerson ADV 492

PASSION

Pilgrimage

Proposed ProcessFirst Phase

Creating Buzz & Word Of Mouth

Posting UpPhase Two:• Checking-In

Restaurants & Bars : Shorts on TapGrocery Stores

The Pint Size Contest

LaunchSocial MediaPR

Submission Ends

Phase 3

EndsOnline

Fair & Finals

Voting Ends

The Upper Hand

Performance

Interaction Increase followings through social media Attendance at Fair

Sales Volumes Winning

Purposed $

Grand Prize• 1st Place: Sandwich & Beer - $500

Over-Time for employees• Social Media – 2 employees• Help for the event – 5 employees

The Promising Proven – Ground-Breaking :

Short’s Brewing Company