shoujo anger management

8/8/2019 Shoujo Anger Management

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WITH THE NAME OF ALLAH THE MOST

GRACIOUS MOST MERCIFUL


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Techno International

Presented to:Sir Izkar Khan

Presented By:

Naveed JavedMusa SiddiquiSalman LohanSeraj Tejani


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INTRODUCTION OF THE

COMPANYWe are launching a totally new company

with the name of TechnoEnterprises

(pvt) ltd. There are going to be 5partners. The company is being set up

with an initial capital of 6 crores. The

CEOs contribution is 2.5 crores, where as

the partners contribution is 1 crores andrest lend from Bank.


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Business Mission

The culture of Pakistan is changing and

moving towards a modernized one. Our

mission is to launch such hair products,particularly hair-color sprays that add

style to your hair, making u look good.

WE PLAY WITH COLORS


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Companys core business

would beWe basically deal with hair products that include hair gels,

hair lighteners, straightening sprays, hair mascara, moussesetc. our products are for both men and women.

Here we will discuss only one of our product which isthe Techno hair spray.

People are becoming fashion conscious, their firstpriority is to look good. Fashion is restricted to clothes andshoes only so we want to complete the personality byadding style in hair too.

Mostly people dont trust Pakistani companies onthe basis of quality and go for international brands thatcost them more too. So we want to prove them wrongand want our product to be of the best quality so theystart trusting their local brands too


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TECHNOLatest and Unique

Product

Techno Hair Spray


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Introduction Of the Product

Its our new hair product which basically performs threedifferent tasks Straighten, gives attractive shinny lookand highlights your hair. Its totally a unique product

because 3 in 1 is not yet available in Pakistan.

Contents:

Its a combination of Chemicals and Natural Herbs.

Packaging and quantity:

Its available in 2 different size bottles large 300mland small 145ml and the bottle we are using is a

recycled bottle produce locally in Pakistan.

Availability:

It is currently available in few places in Karachi but infourth month of launch we have planned to extent

our product availability in more cities of Pakistan.


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Hierarchal Structure Analysis

The Companys Organization Structureconsist of CEO who is the head in

hierarchal structure. All the department

heads have managers, assistant

managers, supervisors, and full and parttime workers.


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Organizational StructureDiagrammatic view:

CEO

Head of Finance Head of Operations Head of AdministrationHead of Marketing

Manager Manager Manager Manager

Assistant

Manager

Assistant

Manager

Assistant

Manager

Assistant

ManagerSupervisorSupervisorSupervisorSupervisor

AUDIT EMPLOYES SALES PERSONAL LABOUR Legal Advisors


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Sales Department

Finance Department Production Department

Control Unit


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Every department is interlinked with each other.

Office Timingsx Production 0800 to 2000

x Office 0900 to 1700

Allowance to the employees on performance Promotion on the basis of efficiency

1 day pay is cut on 3 lates / absenses

A praying area within the company

Peons are strictly directed to keep the companyclean

Some percent of companies profit will also

distributed among employees in the form of Bonuses.


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The Company :-

Our Company has CEO Mr. Naveed, the top manager finance is Salman,production Mr. Seraj who is also our company supplier and head ofmarketing management is Musa, all these department work with mutual

corporation so the company work smoothly with Customer Value and

Satisfaction.

Supplier:-

Supplier of chemical is also production manager of our company who has itsown chemical industry so company dont get any problem in getting

chemical and our plastic supplier is

Marketing Intermediaries:-

We dont have any as such distributor/wholesaler. We have our own outlets

in different areas and we also put our product in some of super stores like

Naheed, Aghas. Etc.

Consumer:-

Teenagers

Middle age people


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As our product is unique in nature and launch firsttime in Pakistan so we dont have any direct

competitor but we do have indirect competitors

like PolyColor, Revlon, Wella Hair Straighter etc.

PolyColor Hair ColorWella Hair StraighterRevlon Hair Shiner

Techno


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Demographic Environment:-

A survey tells us that in Pakistan, around 30% of the population use hair

related products and we deal with all types of hair products.

Economic Environment:-

Marketers often discriminate countries with 5 different distributions ofconsumer buying patterns and they are as follows:

VERY LOW INCOME

MOSTLY LOW INCOME

VERY LOW, VERY HIGH INCOME

LOW, MEDIUM AND HIGH INCOME

MOSTLY MEDIUM INCOME

So Pakistan belongs to the 4th category, thus there are many people, wealthy

enough to afford our product and those are also our consumers.


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Technological Environment:-In the near future, we will keep experimenting our products by adding new

contents. Advanced, second hand machinery is being used by us in themaking of our products.

Legal Political Environment:-

Over the last couple of years the govt. of Pakistan is facilitating and favoringnew businesses. Moreover the political relationship between Pakistan and all

around the world is very pleasant, especially from business point of view.

Socio-Cultural Environment:-

The core cultural and religious values in Pakistan are expected to serve in

support of our product. All the contents we are using are 100% Halal.


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Strength:-

ISO-9002 CertifiedOne of our partners is also the supplier of chemicals that we use in our products.

Simple and easy to use

No side effects

Recommended by dermatologists

Weakness:-

There is shortage of water in the area where our industry is located.The regional level of companys awareness and advertisement at a minimum level.

Formula can easily be copied by competitors.

Opportunity:-

Our product is unique and first time launching in Pakistan thats why we can enjoy monopoly.

We dont have any direct substitute

Consumers are becoming conscience of their looks.

Threats:-

A lot of risk will be involved since we are launching a new product.

Political unrest and economic instability

Formula may be copied by competitors

Competitors are very strong


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The general characteristics of our target market are as follows:

Male and Female Both

Age 16 and above

All Classes

Beauty Saloons

SegmentationA market segment consists of a large identifiable group within a market withsimilar wants, purchasing power, geographical location, buying attitude, orbuying habits. Segmentation is an approach halfway between mass marketingand individual marketing. Each segments buyers are assumed to be quite similarin needs and wants, yet no two buyers are really alike. We want to achieve thefollowing benefits out of segment marketing:

We can create a more fine-tuned product and price it appropriately for thetarget audience.

We may face fewer competitions in the particular segment.


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Students

Working men and women

Basically, all the fashion consciouspeople, who follow the new trends andwant to look good.


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