Should Your SEO IncludeResponsive

Web Design?

• Everywhere we look, mobile devices are popping up.

•

In 2013, mobile usage is widely expected to become even more influential on SEO tactics as more users rely on mobile search.

•

Google supports a new concept developed last year known as responsive web design.

Let’s consider where your site should be in regards to responsive web design.

Should Your Website Use Responsive Web Design?

According to John Lynch, there are 3 characteristics of responsive web design:

1. Fluid Grid

Should Your Website Use Responsive Web Design?

2. Media Queries

Should Your Website Use Responsive Web Design?

3. Responsive imagesEssentially, the website is broken down into a combination of components that can easily shift around to accommodate various screen sizes on a wide variety of mobile devices.

Should Your Website Use Responsive Web Design?

Google announced support of responsive web design, but still clearly stated that the most important thing to consider is the user.

So if responsive web design is not best for the user’s experience, Google supports use of a different mobile approach.

The Truth About Google

Search Behavior:• Mobile searchers usually want immediate local info. •

Too much information might send them running to a

different site.

If you’re trying to draw in local business, therefore, responsive web design might just be too overwhelming.

Factors to Consider

Load Time:• Mobile searchers want instant information.•

A page that takes more than 5 seconds to load might test

their patience too long.

Mobile sites can be tailored to only contain the information the mobile user needs so that the page comes up quickly.

Factors to Consider

Consistency:•

Responsive web design allows you to maintain

consistency across the board.

Factors to Consider

•

All the information is in one place. If a user views your website on his laptop and then later returns via his smartphone, the experience will be similar enough for him to find the same information easily.

• Optimization for touch screens.

• The effect of linkbuilding.

• Advantages of keeping information all in one place.

Further Considerations:

•

For small businesses, responsive web design might be too much of a drain on resources, as it takes time and therefore money to set it up. •

But

it is imperative

for local businesses to develop an

online presence, since local search actually favors nearby businesses.

Further Considerations:

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