should we kill personas? (marine barbaroux)

10
Should we kill personas? Marine Barbaroux - @miss_embe Head of UX, Red Gate 24th JUL 2014

Post on 18-Oct-2014

237 views

Category:

Design


5 download

DESCRIPTION

UXPA 2014 Unconference presentation from Marine Barbaroux.

TRANSCRIPT

Page 1: Should we kill personas? (Marine Barbaroux)

Should we kill personas?Marine Barbaroux - @miss_embe

Head of UX, Red Gate

24th JUL 2014

Page 2: Should we kill personas? (Marine Barbaroux)

image: hugh mcleod - @gapidvoid

Page 3: Should we kill personas? (Marine Barbaroux)

image: Ben Melbourne - @benmel

1) the "cooper"

Page 4: Should we kill personas? (Marine Barbaroux)

2) the Lean UX ad-Hoc (or proto) personas

image: Jeff Gothelf

Page 5: Should we kill personas? (Marine Barbaroux)

images: @alanklement

3) No persona: Job stories instead of User stories

Page 6: Should we kill personas? (Marine Barbaroux)

image: (c) 1993 Steve McConnell

... but fundamentally, are they so different?

Page 7: Should we kill personas? (Marine Barbaroux)
Page 8: Should we kill personas? (Marine Barbaroux)

image: @miss_embe

product maturity

cust

omer

bas

e/co

mpa

ny s

ize

ad-hoc persona

persona

JTBD

timeline

Page 9: Should we kill personas? (Marine Barbaroux)

• These tools are complementary• Always keep an eye on your users/customers• Keep an eye on their enviroment too: it might change their goals• It doesn't matter what persona artifacts look like• Understand the forces that drive your users/customers• Modify your views and product accordingly

conclusion

Page 10: Should we kill personas? (Marine Barbaroux)

www.cooper.com/journal/2014/04/barry-the-blog-post

asinthecity.com/2011/05/13/explaining-personas-used-in-ux-design----part-1/

asinthecity.com/2011/05/13/explaining-personas-used-in-ux-design----part-2/

www.udemy.com/ultimate-guide-to-ux/#/lecture/209590

www.jeffgothelf.com/blog/using-personas-for-executive-alignment/

jobstobedone.org/

insideintercom.io/using-job-stories-design-features-ui-ux/

Understanding the job by C.Christensen: www.youtube.com/watch?v=f84LymEs67Y

references