should you have a facebook page is like asking a builder if he should have a hammer (2010)
DESCRIPTION
Taking a look at the P.O.S.T technique in social media planning.People, objectives, strategy THEN the technology. Choosing your tools should be the last thing on your list.(This presentation is image based and may be difficult to follow without narration)TRANSCRIPT
1. Social Media Guidelines
2. Social Media Tools 101
3. Great Social Media
strategies
“Simply put, the groundswell is a social trend in which people use technologies to get the things they need from each other instead of from companies.”
GROUNDSWELL “Winning in a world transformed by social technologies”
Social Media Guidelines
1. Be respectful.
2. Be a leader.
3. Be responsible.
Be respectful.
Be a leader.
Be responsible.
1. Be respectful.
2. Be a leader.
3. Be responsible.
Really unhappy
Twee
tdec
k
Really unhappy
Really, really unhappy
Twee
tdec
k
Really unhappy
Really, really unhappy
We get in contact
Twee
tdec
k
Really unhappy
Really, really unhappy
We get in contact
Getting happier
Twee
tdec
k
Really unhappy
Really, really unhappy
We get in contact
Getting happier
Now we’re all happy
Twee
tdec
k
Really happy
1,258 followers
If she remained unhappyshe not only damages our brand
She candamage
our revenue
She’s our target audience
Her 1,258 followers are our target audience
If 10% of her followers wereconsidering Murdoch = 125 people
If she negatively influenced 10% of those 125
that’s 12 people
who might no longerconsider Murdoch
12 people is about $450k over 3 years
(not to mention reputation)
Cost to save : $15,000/yr
Cost to save : $15,000/yrMonitoring Tools: $9,000/yrTweetdeck: FreeOne social butterfly: $6,000/yr
ROI: 2,900%
Cost to save : $15,000/yrMonitoring Tools: $9,000/yrTweetdeck: FreeOne social butterfly: $6,000/yr
ROI: 2,900%
And our social butterflysoothed at least 5 twitter-tantrums in the last 6 months.
Social Media Tools 101
?
Objective?
P.O.S.T
People
Objective
Strategy
Technology
Planning
We want to do something in social media!
6 monthsP.O.S.T Content
strategy.
Guidelines.
Crisis Management.
Education.
Trial Ready for public consumption
NEW!
Facebook is a social networking website … Users can
add people as friends and send them messages, and
update their personal profiles to notify friends about
themselves. Additionally, users can join networks
organized by workplace, school, or college. The
website's name stems from the colloquial name of
books given to students at the start of the academic
year by university administrations in the US with the
intention of helping students to get to know each
other better.
• Connection• Self-expression• Entertainment• Discovery
• Pages• Community pages• Groups• Share this• Like this• Events• Donate• Plus whatever tomorrow brings…
Twitter is a social networking and microblogging
service that enables its users to send and read other
users' messages called tweets. Tweets are text-based
posts of up to 140 characters displayed on the
author's profile page. Tweets are publicly visible by
default, however senders can restrict message
delivery to their friends list. Users may subscribe to
other author tweets—this is known as following and
subscribers are known as followers.
Twitter is a social networking and microblogging
service that enables its users to send and read
other users' messages called tweets. Tweets are
text-based posts of up to 140 characters displayed
on the author's profile page. Tweets are publicly
visible by default, however senders can restrict
message delivery to their friends list. Users may
subscribe to other author tweets—this is known as
following and subscribers are known as followers.
• Influence• Brevity – 140 characters!
• Accessibility• Interaction• Versatility• Anonymous
• Lists• Re-tweet• Tweet this•@mentions• trending topics• Twitpic & Twitvid• plus whatever tomorrow brings…
LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,[2] it is mainly used for professional networking.
LinkedIn (pronounced /ˌlɪŋkt.ˈɪn/) is a business-oriented social networking site. Founded in December 2002 and launched in May 2003,[2] it is mainly used for professional networking.
• Connections• Personal branding• Interact• Discovery• Self-expression (work-way)
• Groups• Connections• Job listings• Follow• Answers• plus whatever tomorrow brings…
NEW!
Foursquare is a location-based social networking website, software for mobile devices. Users "check-in" at venues using a mobile website, text messaging or a device-specific application.[2] They are then awarded points and sometimes "badges.”
Foursquare is a location-based social networking website, software for mobile devices. Users "check-in" at venues using a mobile website, text messaging or a device-specific application.[2] They are then awarded points and sometimes "badges.”
• Brevity• Versatility• Game• Discounts and freebies• Recognition • Social currency• Tie to offline activity
• Badges• Check-in• Ping friends• Become a Mayor• Unlock specials• Share venue tips• Add to your to-do list
Great Social Media
Strategies…
6 months
“Volunteer”“Help”“Donate”
800 Red Cross ChaptersPLUS thousands of:• Staff• Blood donors• Contributors• Emergency responders
$130 millionSince 2006
What next?1. Know the social media guidelines.2. Do your homework (POST). 3. Talk to us if you’re looking to
embark on something.
