should you spend your time and money on facebook? 5 questions to ask yourself
DESCRIPTION
Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground? There are five questions you need to ask yourself to determine an answer for that question. By the end of this webinar created for SCORE members you will know how to determine if spending money for ads and sponsored post ads are the new way to generate leads through Facebook or if it is a waste of your money.TRANSCRIPT
Should You Spend Your Time and Money on Facebook?Five Questions to Ask Yourself
Phyllis Khare
Senior Content Director MyPath101.com
Guest Presenter for Social Media Examiner’s Small Business Summit and Facebook Marketing Summit
Co-Founder of Social Media Manager School
Connect on Twitter
@PhyllisKhare
#SCOREwebinar
#smallbiz
#socialmedia
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Facebook has publicly admitted that organic reach for businesses will fall in 2014.
Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?
Question #1
thriving community
on Facebook?Do you *already* have a
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If YES...
• Monitor Insights daily
• Use fan-targeted ads
• Double your efforts to move your
fans to your email list
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Learn the Vocabulary:●Newsfeed Ads●Sponsored Post Ads●Conversion Pixels●Targeted Audiences●Look-Alike Audiences
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Move Fans to Email List
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If NO (you don’t have an existing…)
• Answer the other questions…
• Revisit your Facebook marketing
strategy
• Facebook is now pay to play -- Make
sure you have a budget for ads12
Question #2
staying on Facebook?Is your *ideal customer*
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Moving demographic
• Over 45 - staying on Facebook
• Under 25 - moving away from Facebook
• Parents - staying on Facebook
• Single - moving away from Facebook
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Where are they going?
G+
YouTube
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Question #3
is your customer using
to enjoy Facebook?What interface
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Do you show up well on mobile?
Check your website
Check your sales pages
Check your Facebook Page
Check your links
Check your ad links
Check Google Analytics for your website traffic - social and device
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Google Analytics
Social Traffic
Question #4
Do you have amarketing budget?
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Facebook Ads
http://phylliskhare.com/AdsFB
Andrea Vahl
Jon Loomer
Amy Porterfield
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Typical Budget
Social Media Manager $400 -- $1000/month
Facebook Ads Management $75 -- $500/month
Facebook Ads $10 - $100/day
Time to learn how to do these things
Time to analyze reports
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Question #5
to want to be connected
to a social community?Is it the *nature of your customer*
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Part 2...
to develop a “company voice?” Would it seem ridiculous
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Research a bit
http://www.buzzfeed.com/copyranter
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Circling back to answer the main question --
your time and money
on Facebook?
Should you spend
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Review
1. Do you already have a thriving community on Facebook?
2. Is your ideal customer staying on Facebook?
3. What interface is your customer using to enjoy Facebook?
4. Do you have a marketing budget?
5. Is it the nature of your customer to want to be connected
to a social community? 27
Results
Mostly YES - then spend time and money on FB
Mostly NO - (especially if you answered No to #1 and #5) “Yellow Page” type FB Page - minimum time and money spent on FB
All No - offline, email, test YouTube and Pinterest28
Questions?
@PhyllisKhare
#SCOREwebinar#smallbiz#socialmedia
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For You
http://phylliskhare.com/checklist
http://phylliskhare.com/strategicplan
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