should you spend your time and money on facebook? 5 questions to ask yourself

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Should You Spend Your Time and Money on Facebook? Five Questions to Ask Yourself

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Post on 06-Sep-2014

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Facebook has publicly admitted that organic reach for businesses will fall in 2014. Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground? There are five questions you need to ask yourself to determine an answer for that question. By the end of this webinar created for SCORE members you will know how to determine if spending money for ads and sponsored post ads are the new way to generate leads through Facebook or if it is a waste of your money.

TRANSCRIPT

Page 1: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Should You Spend Your Time and Money on Facebook?Five Questions to Ask Yourself

Page 2: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Phyllis Khare

Senior Content Director MyPath101.com

Guest Presenter for Social Media Examiner’s Small Business Summit and Facebook Marketing Summit

Co-Founder of Social Media Manager School

Page 3: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Connect on Twitter

@PhyllisKhare

#SCOREwebinar

#smallbiz

#socialmedia

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Page 4: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Facebook has publicly admitted that organic reach for businesses will fall in 2014.

Should you stay on the social site and pay to show up in your fans newsfeed or look for higher ground?

Page 5: Should you spend your time and money on Facebook? 5 Questions to ask yourself
Page 6: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Question #1

thriving community

on Facebook?Do you *already* have a

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Page 7: Should you spend your time and money on Facebook? 5 Questions to ask yourself

If YES...

• Monitor Insights daily

• Use fan-targeted ads

• Double your efforts to move your

fans to your email list

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Page 8: Should you spend your time and money on Facebook? 5 Questions to ask yourself

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Page 9: Should you spend your time and money on Facebook? 5 Questions to ask yourself

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Page 10: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Learn the Vocabulary:●Newsfeed Ads●Sponsored Post Ads●Conversion Pixels●Targeted Audiences●Look-Alike Audiences

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Page 11: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Move Fans to Email List

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Page 12: Should you spend your time and money on Facebook? 5 Questions to ask yourself

If NO (you don’t have an existing…)

• Answer the other questions…

• Revisit your Facebook marketing

strategy

• Facebook is now pay to play -- Make

sure you have a budget for ads12

Page 13: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Question #2

staying on Facebook?Is your *ideal customer*

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Page 14: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Moving demographic

• Over 45 - staying on Facebook

• Under 25 - moving away from Facebook

• Parents - staying on Facebook

• Single - moving away from Facebook

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Page 15: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Where are they going?

Instagram

Pinterest

G+

YouTube

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Page 16: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Question #3

is your customer using

to enjoy Facebook?What interface

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Page 17: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Do you show up well on mobile?

Check your website

Check your sales pages

Check your Facebook Page

Check your links

Check your ad links

Check Google Analytics for your website traffic - social and device

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Page 18: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Google Analytics

Page 19: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Social Traffic

Page 20: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Question #4

Do you have amarketing budget?

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Page 21: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Facebook Ads

http://phylliskhare.com/AdsFB

Andrea Vahl

Jon Loomer

Amy Porterfield

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Page 22: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Typical Budget

Social Media Manager $400 -- $1000/month

Facebook Ads Management $75 -- $500/month

Facebook Ads $10 - $100/day

Time to learn how to do these things

Time to analyze reports

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Page 23: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Question #5

to want to be connected

to a social community?Is it the *nature of your customer*

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Page 24: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Part 2...

to develop a “company voice?” Would it seem ridiculous

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Page 25: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Research a bit

http://www.buzzfeed.com/copyranter

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Page 26: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Circling back to answer the main question --

your time and money

on Facebook?

Should you spend

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Page 27: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Review

1. Do you already have a thriving community on Facebook?

2. Is your ideal customer staying on Facebook?

3. What interface is your customer using to enjoy Facebook?

4. Do you have a marketing budget?

5. Is it the nature of your customer to want to be connected

to a social community? 27

Page 28: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Results

Mostly YES - then spend time and money on FB

Mostly NO - (especially if you answered No to #1 and #5) “Yellow Page” type FB Page - minimum time and money spent on FB

All No - offline, email, test YouTube and Pinterest28

Page 29: Should you spend your time and money on Facebook? 5 Questions to ask yourself

Questions?

@PhyllisKhare

#SCOREwebinar#smallbiz#socialmedia

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Page 30: Should you spend your time and money on Facebook? 5 Questions to ask yourself

For You

http://phylliskhare.com/checklist

http://phylliskhare.com/strategicplan

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