shout 2015
TRANSCRIPT
• Back-end: Highly scalable architecture
• “Centralized” app platform for all live or
real-time content (Sports, entertainment, or
any one partner with content)
• SHOUTcaster Console™ web app
platform (Differentiator)
• SHOUT Brand Ownership of SHOUT
and Vote registered trademarks
• Real Madrid Partnership: Full team app
integration and a multi-year marketing contract with the biggest sport club in the world
• MINT Tracking: Proprietary network user
tracking and payout system for monetizing
Celebrities social fame
• Global User Base: Users in 182 countries
around the world; Prize winners in 95
countries
SHOUT COMPETITIVE ADVANTAGES
FAN ENGAGEMENT LANDSCAPE
Spot Impression
Fan Socialization
Fan Competition
Voting Platform
Fan Rewards
Brand Magnet
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SHOUT TEAM
• Darl McBride, CEO and President
– SCO, Novell, SBI, Me Inc, TI
• Kerry McGonigal – Chief Sales Officer
– Hyperion Partners, Sprint Nextel, Las Vegas
Bowl Committee, University of Cal
• Bruce Grant, VP Engineering and CTO
– Novell, Move Networks, Me Inc, BYU
• Matt Nagel, VP Marketing
– The Smart Group (AU), Control4
Average time a player is engaged
with a SHOUT event
Minimum number of Ad question
campaigns a user sees each event
Average number of times a user
re-enters the SHOUT app for an event
Percentage of questions
a user answers for an event
83%
3 hours
14minutes
15
12 times
views
*Source: SHOUT and Flurry App Analytics
SHOUT IS A LEADER IN MOBILE FAN
ENGAGEMENT
TARGET: THE SOCIAL SPORTS FAN
SPORT FAN CHARACTERISTICS
• Secondary screens (mobile devices) are also primary
screens
• Almost always watch sports in real-time
• 83% said they checked their social media while watching
live sports games
• Feel closer to the action via social media by sharing their
fan experiences, interacting with athletes and smack talking
with friends
• Huge appetite for data, analysis and commentary, more than
can be met by traditional outlets
AND EXPANDS TO . . .
30M+Twitter
Followers
Millions+of Web
Views
Millions+of TV
Viewers
85k+ Stadium
attendance
per match +
Tours
80M+Facebook
followers
Mobile Sponsorship powered by SHOUT
• Real Madrid has partnered with SHOUT to activate sponsors’ brands with its
global fans through 2017
• Real Madrid App Questions will tie brands directly to Real Madrid live matches,
breaking news and other action during the season
• Mobile Game provides “targeted” impressions that lead to brand activation
• Engages Real Madrid fans through competition, prizes, voting and social
SHOUT Outs
• SHOUT Outs link to social followers on Twitter and Facebook
SHOUT’s 3 Living Rooms
SHOUTCaster
(1 person)
Social Hubs Living Room
(Home Games)
Living Rooms
(Away Games)
Stadium
(18,000-100,000)
Multiplies in..
Originates in a..
Starts with a
2
1
Spreads to..
3
SHOUT BRANDGAGEMENT COMPONENTS
Traditional Media Exposure
Promotions, Contests and
Giveaways
Social Media Interactions
1) Brand tied to interactive Questions - “1:1 Marketing via Push Notifications”
2) Fans Compete for FREE Sponsor giveaways, offers & discounts - “Gamified
Prizes”
3) Fans SHOUT Out to Brands around prizes, questions & matches - “Increased
Social Buzz”
4) Interactions with hot Real Madrid content both Live & trending action (URL
Links/Videos/Offers/Contests) - “Sticky Brand Placements”
5) Fan Analytics from the living room to the pitch - “Target and Grow Consumers”
SHOUT Marketing Ingredients for Activation
Real Madrid “The Challenge” Title Sponsorship
• ‘The Challenge’ Official Sponsor
• Point Timer Branding for the duration of the term
• (30) Leaderboard Branded Events
• (2) Branded Social Media Posts (per month)
• (5) Brand specific questions (per month)
• ex. What is your favorite Tag Heuer watch shown in the game tonight?
• (3) Question Campaigns per Match Event
• (1) Sponsor VIP Box persistent across the Season
• (10) 1-on-1 Level Sponsorship Prize Packages
• App “Logo Title” Branding persistent across the Season
• Real Madrid TV Plugins and Giveaways(TBD)
• Daily Promo Ads on realmadrid.com
• A Press Release across the Season
• (4) Stadium Giveaways inside Santiago Bernabeu stadium
• Premium Analytics Package
The Real Madrid Virtual Stadium for
‘The Challenge’ powered by SHOUT will
be able to seat Real Madrid’s
100+ MILLION social media fans
WORLDWIDE!
THE BIG HOUSE SET A US SOCCER
RECORD ATTENDANCE WITH 109,318
Real Madrid Virtual Stadium Landing Page
Revise current XSFN landing page:http://www.realmadridapp.com/index_en.html
VIRTUAL STADIUM SPONSORSHIP FOR
SOCIAL FOLLOWERS WORLDWIDE
The new 2nd screen
fan experience
has a Season Sponsor
for the
Virtual Stadium
Virtual Stadium Sponsor
receives sticky branding
and activation around 1 v 1
Play mode
The Sponsor brand becomes
‘gamified’ leading to loyal brand
behaviors
Current Facebook Post
The ChallengeQuestion Link integrated
into FB Post
Fan Incentives• Prizes • Player Points• 1-on-1 Play
FACEBOOK PLAY MODE
Demo Facebook Question here: http://bit.ly/14fbJ46
Current Twitter Posting
Fan Incentives• Prizes • Player Points• 1-on-1 Play
Demo Twitter Question here: http://bit.ly/1v4Jjpw
The ChallengeQuestion Link integrated
Into Twitter Post
TWITTER PLAY MODE
WE CAN CUSTOMIZE & SHOUT ANY LIVE OR TRENDING
CONTENT.
EXAMPLES . . .
CONNECTING FANS WITH YOUR BRAND
Organization Facebook Twitter Total
Real Madrid*
80M 30M 110M
FCB 80M 25M 105M
UEFA 40M 2M 42M
SHOUT Football Social Media Reach
* SHOUT has 2 posts per weekfor the next 3 years to RM fans
NEXT STEPS . . . SELECT YOUR SHOUT
FAN EXPERIENCES
SHOUT CUSTOM (SHOUT app team customization)
SHOUT SOCIAL (Play mode on Facebook & twitter)
SHOUT INSIDE (SHOUT integration inside your team app, ie. Real Madrid app)
*Refer to SHOUT Gamified Marketing RateCard for Pricing for each app Experience.