show goes digital first!
TRANSCRIPT
BRINGS YOU
INDIA’S #1 REALITY SHOW GOES DIGITAL FIRST!
*Estimated Numbers
10
BILLIONMinutes Watch Time
25+
MILLIONViewers
BIGGEST ENTERTAINMENT SHOW EVER STREAMED!
POSSIBILITIES ARE LIMITLESS!
WITH THE ONE & ONLY…
SALMAN KI SPECIAL DEMAND!
DRAMA EMOTIONS MADNESS
24/7 LIVE ACTION!
24/7 DIGITAL ALL ACCESS
REAL TIME PULSE METER TO DRIVE
ACTION
FAN INTERACTIONS WITH FAVOURITE
CONTESTANTS
LIVE VOTING FOR TASKS, RATIONS,
ELIMINATIONS
EXCLUSIVE EXTRA CLIPS TO QUASH FOMO!
AUDIENCE IN CONTROL
LIVE VOTING VIDEO VICHAAR PULSE METER FANTASY LEAGUE
Catch all the unadulterated masala and action from the house, just so you don’t have to deal with any FOMO!
Daily unedited versions of moments which are shown in the main episode!
Multiple fresh and exciting capsules consisting of footage from the house, EVERY DAY!
Customized Bespoke Solutions, Weekend Debates and more!
THE BIGGEST OTT SHOW FOR THE
…AND THE
CO-CREATE CONTENT & STORYLINES
BRAND: VIVO SEASON: BIGG BOSS S13
Sidharth Shukla & Rashami Desai recreated a music video from a series in the Bigg Boss house. Shehnaaz Gill directed the music video with a Vivo phone.
BRAND: SNAPDEAL SEASON: BIGG BOSS S8
CASH BOOTH: Contestants had to enter a special booth and collect maximum floating cash to be able to shop.
SNAPDEAL APP SHOPPING: A touch screen app was designed for the contestants to shop and pick gifts for each other.
SEAMLESS IN-HOUSE INTEGRTIONS
BRAND: MARUTI SWIFT SEASON: BIGG BOSS S8 & S10
Gautam Gulati & Sonali Raut got a chance to get out of the Bigg Boss house and go to the mall in a Maruti Swift to shop for their luxury budget by taking other people’s help.
Manu & Manveer were the finalists of the show, they were both taken to the mall in a Maruti Suzuki to meet and greet their fans.
AMPLIFYING THEMES
APPY Zone (Garden): BB 10 TRESEMME Spa: BB 14 MOJ Room: BB 14
BRANDED ZONES
CUSTOM EXPERIENCES
CHINGS Direction Poll: BB 12 VIVO Zone: BB 13 MCL Zone: BB 14
CUSTOM EXPERIENCES
BRANDED ZONES
APPY Fizz Cooler: BB 11 Onwards
LAYS Smile Rack: BB 13
QUAKER Oats Dispenser: BB 13
z
CUSTOM EXPERIENCES
BRANDED PRODUCT RACKS/ DISPENSERS
APPY Fizz Center Table: BB 11
MPL Sipper: BB 14
VIVO Pillows: BB 13
APPY Fizz Area: BB 11
CUSTOM EXPERIENCES
HOUSE ELEMENTS WITH BRAND LOGOS
Brand BannerBB OTT
Branded ILU
Brand Banner & Question Of The Day
VOTING VIDEO VICHAAR PULSE METER
BIGG BOSS OTTVote to make your favourite housemate the
winner of Bigg Boss OTT
Bigg Boss OTT Pulse Meter
DEEP ENGAGEMENT
www.voot.com/vootfashionbooth
Shop ThE Look
User logs onto Voot and clicks on the show
thumbnail
While watching the content, ad unit says
“Shop-the-Look”
Build a relevant catalogue for the viewer to land on
The purchase can only be fulfilled on external
platform
USER ACTIVATION: SOCIAL COMMERCE
…AND SO MUCH MORE!
MADNESS BEGINS THIS JULY!
DIGITAL IMPACT & SOCIAL MEDIA PLAN
TO DELIVER 300 MN IMPRESSIONS
✓ ACTIVATING SOCIAL MEDIA PLAN
• YOUTUBE
✓ ONLINE CONTEST AROUND THE SHOW FORMAT
✓ BUILD ON THE GRATIFICATION
✓ DIGITAL ENDORSEMENT THROUGH ACTIVATING DIGITAL
INFLUENCERS
✓ GDN & VIDEO BANNERS ACROSS LEADING KEY
PUBLISHERS
LARGE FORMAT ADS ACROSS
TOP PUBLICATIONS ON THE
LAUNCH DAY ACROSS NATIONAL
& REGIONAL PUBLICATIONS
1000 GRPS ACROSS NEWS,
MOVIES, MUSIC & REGIONAL
GENRES WITHIN NETWORK AND
OUTSIDE NETWORK
OTT GETS ‘REAL’STARTING 8TH AUGUST!
LATE SEPTEMBER ONWARDS**TBC *LOGO UNIT IS SUBJECT TO CHANGE
10 Crs
Entitlements Presenting Co-powered By Special Partner
Inventory on the show a a a
Customized integrations a a a
Customized interactivity solutions a a r
Live Stream a r r
ILU Exposure a a a
Customised CAC a r r
Branded tray with curated Voot Exclusives clips a a a
Sponsorship Slates a a aAssociations (Hero Carousel, sponsor strip,
promo tags) a a r
Social Posts a a a
5.5 Crs 3.6 CrsAll rates are nett to Voot; applicable taxes, commissions and fee extra
SPONSORSHIP LEVELS – BB OTT
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