show me the data! the secret to success in any marketing effort | dallas online marketing expert |...
TRANSCRIPT
![Page 1: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/1.jpg)
PRESENTED BY:
JEFF VANDRIMMELEN HTTP://CEDARWATERS.COM [email protected]
Show me the Data! The Secret to Success in ANY Marketing Effort
![Page 2: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/2.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who are you & why are you here?
![Page 3: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/3.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Who am I?
![Page 4: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/4.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Class Overview
● SEO Reporting ● Call Tracking ● Google Analytics ● Conversions ● Audience ● Acquisition ● Behavior ● Other Cool Stuff
![Page 5: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/5.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
SEO Reporting Overview
![Page 6: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/6.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
SEO Keyword Rankings
![Page 7: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/7.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Aggregate Rankings (Trends)
![Page 8: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/8.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Campaign Level Phone Tracking and Routing
![Page 9: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/9.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Metrics, Recording, and Reporting
![Page 10: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/10.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Keyword Level Phone Numbers
![Page 11: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/11.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Google Analytics
![Page 12: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/12.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
The Power of Data is in Goals!
![Page 13: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/13.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Setting up a Goal
![Page 14: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/14.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Goal Details
![Page 15: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/15.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Great Data about Goals
![Page 16: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/16.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Choose Date/Compare Periods
![Page 17: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/17.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Email Reports
![Page 18: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/18.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Audience
![Page 19: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/19.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Demographics
![Page 20: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/20.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Mobile Conversions
![Page 21: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/21.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Geo Location
![Page 22: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/22.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Browser/OS Information
![Page 23: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/23.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
User Flow
![Page 24: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/24.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Acquisition
![Page 25: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/25.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Organic Keywords (Kindof)
![Page 26: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/26.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Social Value
![Page 27: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/27.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Behavior
![Page 28: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/28.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Site Speed
![Page 29: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/29.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Real Time
![Page 30: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/30.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
In Page Analytics
![Page 31: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/31.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions
![Page 32: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/32.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Getting Help From Here
![Page 33: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/33.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Free Webinars- Meetups
http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/
http://www.meetup.com/DFW-Online-WordPress-Users-Group/
![Page 34: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/34.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Search Engine Optimization (SEO)
● http://www.meetup.com/DFW-Online-Marketing-Meetup-Webinars/events/227896485/
![Page 35: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/35.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Call Tracking - January Deal
● Use “jan16trackingwebinar” and waive the $50 setup fee ● http://client.cedarwaters.com/product/call-tracking-
service/
![Page 36: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/36.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Hourly Support
● http://client.cedarwaters.com/product/hourly-support/
● Use “jan16deal” to save 10% per order!
![Page 37: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/37.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Client Portal
![Page 38: Show me the Data! The Secret to Success in ANY Marketing Effort | Dallas Online Marketing Expert | Call 469-535-7500](https://reader034.vdocuments.net/reader034/viewer/2022042906/58ac26a11a28abf03a8b5d8b/html5/thumbnails/38.jpg)
CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Leave us a Review
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CedarWaters Custom Software | http://CedarWaters.com © Jeff VanDrimmelen 2016
Questions & Additional Support
Contact me for a Brainstorm Lunch! Jeff VanDrimmelen [email protected]