show me the money london 2014 - presentation by emma watkinson founder of silkfred
DESCRIPTION
Emma Watkinson is the founder of SilkFred, a platform that enables independent fashion brands to successfully sell their products. Last year, former fashion buyer Emma, spearheaded a crowd-funding campaign for SilkFred, raising £145,000 on Crowdcube and was featured on ITV's Daybreak, Tech City News and Huffington Post and is a 2013 member of the Tech City Insider Top 100.TRANSCRIPT
IDEA LONDON, 69 Wilson Street, EC2A 2BB
Contact: [email protected]: 07794808254Twitter: @Emma_SilkFred
Meet SilkFred
ONLINE MARKETPLACE SALES
17
“A one stop shop for independent fashion brands to sell their products and for customers to
discover them”
Independent fashion brands need help
WHAT CHALLENGES DO OUR CUSTOMER FACE?
Fashion lovers
Independent brands1
2
There is no single solution to help independent fashion brands get to market
•Web agencies are expensive
•E-commerce platforms are not fashion focused
•Brand marketing is expensive and often not in core skill set
•Logistics solutions are complicated and often expensive
No girl wants to see someone else wearing the same dress
Finding unique fashion at an affordable price point is a tough job
3
What have we done so far?
SilkFred is growing right now
ONLINE MARKETPLACE SALES
17
Why Crowdfunding?
Launching Our Pitch
The Right Tools
The Right Tools
Anyone can be an investor
Leveraging Online
Leveraging Online
Leveraging Online
Going Offline
Going Offline
Momentum is your new best friend
Momentum is your new best friend
Making Noise
Making Noise
Making Noise
Making Noise
Telling our story
ONLINE MARKETPLACE SALES
17
“
Telling our story
Telling our story
WHO ARE WE?
Post Campaign Profile
22
Post Campaign Profile
Post Campaign Profile
Post Campaign Profile
Post Campaign Profile
Post Campaign Profile
Want more?
IDEA LONDON, 69 Wilson Street, EC2A 2BB
Contact: [email protected]: 07794808254Twitter: @Emma_SilkFred